OH:
Book jacket copy and query letters have the same job — to make you want to read more.
On the marketing side: reaching out to reviewers, creating
book jacket copy, running street teams, and creating newsletters.
Now I am working for multiple authors and I do a range of things from admin tasks (sending information about the authors / books to those who request it, updating websites, organizing spreadsheets, mailing out prizes) to marketing tasks (reaching out to reviewers, creating press releases, creating
book jacket copy, running street teams).
I work with my authors on tasks such as admin tasks (sending information about the authors / books to those who request it, updating websites, organizing spreadsheets, mailing out prizes) to marketing tasks (reaching out to reviewers, creating press releases, creating
book jacket copy, running street teams, creating newsletters).
Show up on page one of search engine results, see side - by side comparisons of good vs. bad YA covers, plus 10 examples of outstanding
book jacket copy.
Redesign your covers, obtain new praise blurbs or write new
book jacket copy, get new reviews, and spend marketing dollars toward generating new interest in your tried - and - true back list.
Not exact matches
I got a
copy of the
book yesterday and didn't even notice that it was a different cover inside the
jacket!
Reading the title and subtitle and some of the
jacket copy of Michael Barone's new
book, one could conclude one has gotten the point immediately, and it is hardly necessary to go further.
Jacket Copy book blog: http://latimesblogs.latimes.com/jacketcopy.
You can change the subtitle, rewrite the
book and reload it on Amazon, change the cover design, the blurb, the flap
jacket and back cover
copy, and so on.
QUESTION: Do you have any tips to offer self - published authors trying to write the back cover or
jacket copy for their
book?
This is a huge plus in their favor, because even though paperbacks legitimize a
book, there is nothing like holding a hard
copy of your work in hand with a dust
jacket you can take off and admire.
Research Other
Books — Start by reading the jacket copy on other books, especially from books in the same genre as y
Books — Start by reading the
jacket copy on other
books, especially from books in the same genre as y
books, especially from
books in the same genre as y
books in the same genre as yours.
If you're working on your first
book, you will inevitably have to sit down and write the sales
copy that appears on the back of your
book (also known as «
jacket»
copy).
The fake
jacket copy proceeds to lampoon the artificially sweetened and possibly carcinogenic kid -
book antics that so many children find tiresome.
Collect all your materials: author bio, genre,
book description,
jacket copy, target market, character thumbnails — anything that might help the designer get a feel for your project (briefly).
You can probably tell from the
jacket copy if the
book is inside a series.
Although I will admit, as a fan of physical
books, I have made a deal with myself: once I am a homeowner and not renting, I will purchase physical
copies of all my Kindle titles and create a mega-library, complete with mini-bar and an assortment of smoking
jackets.
The additional space provided by the interior of the dust
jacket allows us to print descriptive
copy about your
book and your author biography on the inside flaps, while the back cover may include excerpts of reviews or endorsements.
Working on
book covers,
jacket copy, even web presence and all of that?
«The
book you are holding in your hand is extremely dangerous,» begins the
jacket copy for Lemony Snicket: The Unauthorized Autobiography.
On a physical
book, it's called
jacket copy.
Other authors write even fewer words and just
copy and paste the description on the back of their
book jacket.
Ten years ago this month, I joined the L.A. Times
book blog,
Jacket Copy.
We no longer need to have one place for
book news and chronological postings (
Jacket Copy) and another for our
book features and reviews.
Put
book endorsements on your
book cover and back
jacket copy.
A potential buyer in a brick - and - mortar bookstore can look at the cover, read the entire flap and
jacket copy, look, learn the author's bio, even read the table of contents and flip through and skim pages of the physical
book.
If your
jacket copy doesn't make a
book - browser's fingers literally itch to open the
book and start reading, keep trying until it does or hire someone with the knack.
Carolyn Kellogg of Pinky's Paperhaus (and the L.A. Times»
book blog
Jacket Copy) posts some pix of her and some other well - known lit / publishing bloggers whose blogs you may be familiar with but whose faces you may not know.
If you're stuck, check out the
jacket copy for
books that are similar to yours and see the way the
books are framed.
For a more concise wrap up of the panel, I recommend Peter Miller's post for the Los Angeles Times «
book blog,
Jacket Copy and GalleyCat «s compilation of some of the best tweets.
An overview won't be exactly like
jacket copy (remember you're pitching an agent / editor, not a reader), but it's a good starting place for setting out the scope of your
book.
I looked at the Hugo Finalists Amazon descriptions (I don't have the actual
books and therefore it hard to guess if this is the same as on the back of the paperback /
jacket -
copy.
But, like you mention of your friend, even big media hits do not guarantee sales — because all PR can do is create awarenss and then once the reader is aware of the
book and sees that
book, there are several other factors that determine whether they will buy the
book: the
book cover, the title, the
jacket copy, the endorsements, the other reviews.
However, these groups often have a more sophisticated perspective of their
books, describing
books in terms that are highly appropriate for
jacket copy but aren't always how readers themselves would describe them.
So we've got metadata to tell everyone what our
books are called and who wrote them, but now there it's possible to include enhanced metadata, like media reviews, author bios and
jacket copy in your metadata entries.
A week ago,
Jacket Copy took a look at what
books were popular on Amazon's Kindle; we found that the Top 10 Kindle bestsellers were free.
When you submit information about your
book we will take it and turn it into professional, marketable material that will appear on your back cover
copy, hardcover dust
jacket flaps (if applicable), author bio, and any other areas you would like it to appear.
I'm helping some friends write marketing
copy for a new product they've developed, and it got me thinking about
book descriptions (by which I mean the
jacket copy, or the back - of -
book description, or what some people call the blurb *).
He firmly believes that he can hire better editors,
copy editors,
book jacket designers, publicists, etc, than he would get through a traditional publishing house.
Think of this as being similar to the
jacket copy on your
book.
Since April 1, for every 100 print
books sold on Amazon, 105 Kindle eBooks have been sold, as noted by Times reporter Carolyn Kellogg on our sister blog
Jacket Copy.
Now I'm not talking about the contents of the
book itself, I'm talking about things like the cover,
book jacket,
book size (both dimensions and page count), as well as endorsements, back cover
copy, etc..
My
copy — advertised as «used, good,
book & dust
jacket are in good condition» and shipped to my offices in New York City — cost $ 1,601.99.
- releasing in Japan on August 31 for 6,480 yen - first - print
copies will include a two - disc «User's Best Album» containing songs from across the Etrian Odyssey series - vote for which tracks you want to be included until April 9 -
jacket that houses the CDs is a digipak illustrated by Yuuji Himukai - 10th Anniversary Box limited edition will cost 9,800 yen - it will include a
copy of the game, special - make box, and 200 - page Character Art Works
book - includes classes like Landsknecht, Protector, Runemaster, Medic, Gunner, Wanderer, Ninja, Dancer, Sovereign, and Hexer - adds new classes Pirate, Alchemist, Kenkaku, Monk, Farmer - Etrian Odyssey 10th anniversary commemoration broadcast on Niconico on May 20 at 19:30 JST - official website here
All she did was stroll through here and make snide remarks, followed by basically
copying her homework off the
book jacket in an attempt to raise objections to Tamino's treatment of rubbish claims.
MAJOR QUALIFICATIONS • One year of experience working as an Assistant Editor • Experienced in aiding editors with various stages of
book production • Hands on experience in working with editors and other departments to maintain schedules • In depth knowledge of writing
copy for
book jackets and catalogues • Proficient in handling administrative duties associated with the position