Not exact matches
In short, the
book covers more
markets over longer timeframes with a higher level of comparability than previous benchmarking
efforts.
There's a lot of time and
effort being put into analyzing the
market by authors who really have control
over one thing and one thing only: their
books.
The 3 Holy C's George Berkowski (serial entrepreneur, product developer for the taxi app Hailo and new launch, Ice Cream) had made waves pre-conference in an interview with the Bookseller where he asked how any industry paying # 28k a year could expect to attract talent (software developers don't get out of bed for # 50k)-- and also his skepticism
over the publisher's
marketing efforts of his own
book, How To Build a Billion Dollar App.
However, as some of your readers have noted, if an author invests the time and
effort to successfully
market their own
book, the incentive to turn everything
over to a publisher, let alone a small press with minimal expected financial returns, is greatly diminished.
Authors have been asking me for years if I want to take
over their publishing and
marketing efforts and split profits with them, which led to this post: Why you can't pay me to
market your
books for you.
It's obvious that those sudden, massive sales (
over 50,000 copies in just 35 days) did not occur because my independent
marketing efforts were driving purchasers to Amazon to look specifically for my
book.
Complete with professional voice -
over, your custom video will enhance your
book marketing efforts and help your
book stand out in the crowd.
Since starting
over is not easy or beneficial, the author should put in place a system that allows for the
book to remain untouched after the life of the contract, thereby allowing the author to maintain the value of their
marketing efforts.