In this article, you will learn three reasons why you need
a book marketing plan if you plan to succeed as an author.
Not exact matches
But
if you
plan to reach readers and sell
books, then it's time to educate yourself in the process for
marketing your
book.
Don't try to cut costs on design so you'll have a bigger
book marketing budget later you
plan to use for advertising — ads will fail
if the
book cover is ugly.
I have learned that this is a long process, and
if you believe that your
book is in a niche
market, as I found mine to be in, then it is important that you make
plans to
market that
book well, getting people to buy online, especially family and friends is critical.
If you are
planning a wide
marketing and promotional campaign for your
book, your cover image will be the crux of all your
marketing materials.
If you want to sell
books like wildfire, email newsletters should be a regular part of your
book marketing plan.
If you haven't already done so, it's time to create your
book marketing plans for this year.
Even
if you
plan on going the traditional publishing route, you need to start
marketing your
book and building a platform well in advance and having a compelling cover is critical to attracting readers.
If you think about these questions even before you submit your manuscript, you will be on your way to putting together an effective
marketing plan for you
book.
Marketing your
book can be as fun and creative as the actual process of writing a
book —
if you have the right
plan.
As much as you can, I recommend that you
plan your
book marketing ahead of time — and this includes any specific dates that tie into bigger topics like cancer awareness months,
if that's your topic, or fire prevention week — you get the idea.
Regardless
if you choose to go at it on your own or enlist the help of experts, remember to make
marketing your
book a part of your publishing
plan!
This video series is for you
if you're looking to craft a
plan of attack to promote your
book and give it the best chance of succeeding in an increasing crowded self - publishing
market.
If your
book marketing plan is: «Well, it can't hurt to ask,» as you inundate someone's PM, DM, or email with «Buy my
book!»
Picking a publication date that fits with your personal life, relevant holidays (a
book on motherhood might be more easily promoted
if it is published the week of Mother's Day, for instance), and what else is on the
market is a great way that indie authors get to
plan their promotions early on to best suit their sales.
And
if your
marketing plan is in place and running throughout the process, you should see a continued residual income from
book sales over time.
If that's part of your
book marketing plan, then your Press Release must answer questions about your
book.
But
if you commit to your
book (s) for the long haul, follow a
marketing plan, and are consistent with your efforts, you will see them pay off.
As
if putting out a 75,000 - word
book in 90 days wasn't enough, you need to build
marketing into your 90 - day
plan as well.
6
If you intend to
market your
book, you need a
marketing plan.
Also,
if you're serious about
marketing your
book,
plan to send out at least 100 review copies to media professionals.
The
marketing plan is important for these buyers because in addition to deciding
if your
book's subject matter is unique and your cover design is enticing, they want to see what you, as the author, are doing to promote your
book.
However,
if your
book isn't professionally produced and you fail to develop a
book marketing plan, those opportunities could pass you by.
If you would like your title to be considered for placement in Barnes & Noble stores, please submit a copy of the
book (no manuscripts, please), along with
marketing and promotion
plans,
This is true especially
if you're
planning to self - publish: since you're responsible for your own
book marketing, you want to ensure that your
book reaches the right eyes on (and after) release day.
If your
book has already launched, set a promotion date for several months into the future, and
plan to tie your future
marketing to this promotion date.
If you're still in the
planning stages for publishing your
book, check out our Author
Marketing Services.
If you are a publisher or author with a
book that's perfect for summer reading — for adults OR kids — now is the time to make sure that your Amazon page is ready to go and you have a
marketing and sales
plan to get the word out about your
book over the summer.
It's completely fair to request a generic pricing sheet of find out
if the
marketing company and your publishing
plan match up on budget but when you're getting ready to start serious discussions with your top 2 - 3 choices, a tailored proposal lets you know that they have carefully considered your
book.
Still,
if you're
planning a significant
marketing push into the library
market, it can be worth the expense, since it reduces librarians» resistance to acquiring your
book when the cataloging is already complete.
A professional - looking cover is also necessary in
marketing, especially
if you
plan to promote your
book or push to have it reviewed professionally.
If you're a beginner writer and you're
planning to self - publish, you'll be thinking about getting your
book fit for
market.
If you are fortunate enough to be acquired by a traditional publisher then it typically takes another year to develop a
marketing plan, announce your
book, and sell it.
For
book may no longer be the same ever again as its likely to turn up like magazines
if the latest
plans drawn up by the
marketing world is indeed turned into reality.
Imagine
if an author wrote and published a
book called «Forever Cocky», there's a great chance this author has been
planning out a blog tour and all the
marketing plans have been sorted out before the release of the
book.
Writing a
book is one thing, but
if the writers in your life
plan on selling their
books on Kindle, they MUST also become
book marketing savvy.
If you Google the search term phrase «author
marketing plan» you will find hundreds of articles about why
marketing is so important for authors, and why authors need to work with their publisher in selling their
books.
-LSB-...]
If you want to sell more
books you need to develop and stick to a solid, yet manageable, author
marketing plan.
Now,
if you want to hire a dedicated
book publicist who will work to build a complete, custom
marketing plan for you and your
book, that's a different story.
Book marketing and publicity can be expensive, but both you and your publicist will have a much happier relationship
if you choose a more targeted
plan rather than overextending yourself.
If your primary goal is to write a
book that's a bestseller then you need to decide what bestseller list (s) you want to land on before you start
planning your
marketing.
If the Publisher sells its assets to another publisher who does or
plans to
market and promote
books of the type and genre of the Work, the successor publisher will be bound, as a minimum, to the same terms delineated in this agreement.
I'm also speaking at AMC's virtual event on
book marketing in January —
if you
plan to write and sell more
books in 2015, there's no better way to get the year started.
If you do find a firm that can help with your
marketing plan and presents concrete proof of how they can sell many
books for you, you should of course take it.
These tend to showcase local authors, and
if you're crafting a seasonal
marketing plan, you might take a look at the
Book Publishing Calendar to see when there might be a show in your area, and then read how to pitch a book fair programmer to score a spot at a s
Book Publishing Calendar to see when there might be a show in your area, and then read how to pitch a
book fair programmer to score a spot at a s
book fair programmer to score a spot at a show.
If you
plan to
market your
book to larger bookstores, distributors, or retailers, they will require an ISBN.
If you don't take steps to establish an author platform or
book marketing plan, you'll miss the ship.
When you are an author and
plan to help your publisher
market your
book or
if you publish the
book by yourself, there are some things that you must do in order to carry out a successful
marketing campaign.
And don't forget to click the graphic to the right to get your three free reports: Remembering the 5th P: Infusing People into Your
Book Marketing Plan, Write Your Recipe: Define Your Ideal Readers and Turn Them into Buyers, and
Book Marketing Snapshot, or
if you're not quite there yet, my 5 Can't Live Without
Books for Serious Writers resource guide.
So
if you want to publish a
book, don't get bogged down in social media strategy or
marketing plans, or how you're supposed to get published.