While I did not have a real
book marketing plan in place, there were several things that helped to sell it in the beginning:
Any marketing tactics you adopt (i.e., when to post on Twitter), should be considered and evaluated AFTER you have a clear
book marketing plan in place to guide your decisions.
Not exact matches
I also evaluated the
marketing plans you appear to have
in place for your new
book launch, which led me to put together a list of questions.»
And if your
marketing plan is
in place and running throughout the process, you should see a continued residual income from
book sales over time.
The Edge tried to do too much too quick, they tried to make a new device from scratch, make their own
book store, tried to get Android Developers to make applications but without a supported
market place in Edges
plans, the ability for home brewed Indy apps is lacking.
Ultimately, good
marketing is what sells
books, regardless of whether it's sold online,
in stores, or both, so before a
book is pitched to retailers, a
marketing budget and
plan need to be
in place.
Cindy Ratzlaff: A
marketing consultant can help a new author navigate all of the metrics that must be
in place in order for a
book to be successful, including a promotional
plan that coordinates the timing of
in - person and online advertising and publicity, consumer outreach, and social networking that should all occur simultaneously when point of purchase ebook and print retail distribution is active.
Now that you have a
book marketing calendar
in place, it is time to implement your promotions and
plan for long - term success.
You'll absolutely want your
book in distribution, but how much emphasis you
place on selling through distribution channels depends largely on your
marketing plan.
... not sure where the above comments re self publishing costing thousands comes from... im delighted with Lulu and it did nt cost me a penny to publish my first
book Maggie's Shadow and now available everywhere
in print and electronic form... i did all the work myself and when stuck asked for help and Lulu's response was almost immediate and either the following day or the next providing invaluable insight on how to proceed ~ and free... i'm now
marketing myself and have already agreed to
place my
book on consignment at one indie bookshop and with others ive yet to call... my library opened their doors to introduce me as a local writer and the local paper just printed the event... little by little its happening but it requires diligence and a willingness to promote one's work... i learn something new everyday and
plan to submit my
book to many of the self published contests that are now available... i would recommend Lulu to other authors tired of waiting for an agent
Not only is this what you will be submitting to a printer and ebook conversion service, it is what you'll be using
in marketing you do through email, social, and any
place else you
plan to
market your
book.
First - time self - published authors rarely have a sufficient
marketing and sales
plan in place (or a sufficient track record) that would justify bookstores ordering and stocking
books on their shelves.
How and When to Put a
Book Marketing and PR
Plan in Place Presented by Rachel M. Anderson A recording of this session is now available to IBPA members only.
You can have a well thought out
marketing plan and
book sales goals
in place, however if your
book is not the best product it can be, it will all be for nothing.
Prior to making any decisions on how to bring your
book to
market, it's vital to understand all of the options available and to have a strategic
book publishing
plan in place.
Most
books sell an average of 500
books over their lifetime, so if you're looking to really sell your
book, having goals
in place that are tied to your
marketing plan, you can make it happen.
Fan options for downloading their favorite monthly titles fall
in a wide range
in terms of the devices used, the reading experience and the
books available with more
plans from more publishers reportedly
in the works, and a recent estimate
placed the size of the digital
market between $ 500,000 and $ 1 million annually.
AWARDS / ASSOCIATIONS / AFFILIATIONS → 2nd
Place for small and mid-size business project
in Bangkok Bank Internship — 2006 → Awarded second prize for small and medium - sized business project
in Bangkok Bank internship — 2006 → Organized and led a business simulation with the faculty at the Chulalongkorn Academic Exhibition — 2006 → Created business
plan for Chulalongkorn University to export the white frog to United States -2005 → Organized
marketing survey and created the campaign for Siam Winery Co. -2005 → Selected for
marketing and leadership camp
in Central Retail Co., Thailand — 2005 → Vice President of Mind Club; organized volunteer staff for activities — 2004 → Gold Medal for outstanding sales for Chulalongkorn student enterprise, and led team to sell educational supplements such as academic
books, English courses -2003