Before we got to our exclusive story about Amazon's KDP advertising
program, we discussed
tips on keywords, nonfiction primers for fiction
books and a
marketing plan that takes an hour a day.
These include Ingram's Title Management System (TMS) and catalogs, a
book webpage and inclusion on the author's page, an informational
tip sheet, assistance with advanced review copies (ARCs), as well as endorsements and reviews, e-
book campaigns, vote - the - cover campaigns, foreign rights representation by an agent, and development of an author's
marketing program that includes websites and social media, events, Facebook forums, and more.
Rick works closely with authors to create custom, robust
book marketing programs, and he's quick to share his knowledge and «insider
tips» for a successful
marketing campaign that will lead to increased exposure, awareness and most importantly, sales.