Sentences with phrase «book on consumer behavior»

For instance, a book on corporate financial policy becomes a purse, a book covered with nails relates to African fetish objects and a copy of Sold American, a book on consumer behavior, is punctured with holes.

Not exact matches

«It's easy to imagine why company brand managers would stay up all night or wake up in a cold sweat,» said Karl Gerth, an academic and author of a book on Chinese consumer behavior.

And while much of this might seem like nothing more than petty playground behavior between children who honestly do not have a clear good guy or bad guy, keep in mind that several ebook retailers incorporate the Goodreads» API into their sales pages, effectively posting book reviews that many in the Goodreads community knew to be false, and nothing more than an act of revenge against an author; real - world sales decisions have been made by consumers based on these reviews.

If enough consumers choose deep - discounting over time, always prioritizing price over the intangible benefits of other retailers and / or ignoring the effect on the local economy, those behaviors could lead to a single deep discounter getting too much of the market share, leading to monopsony or near - monopson, which has every likelihood of biting book publishers (indie or trad) in the rear due to that monopsony's ability to dictate terms.

A chart from Bowker's 2013 U.S. Book Consumer Demographics & Buying Behaviors Annual Review, republished on a Random House blog (http://authornews.penguinrandomhouse.com/trends-in-consumer-book-buying-infographic/), shows online accounting for 42 % of unit sales with retail handling 38 %.

His book Buyographics focuses on the key demographic trends impacting marketing and consumer behavior.