You can't possibly develop a marketing and
book promotion plan when you have no idea who might be most receptive to your message.
Then the publishers want to pick the authors who already demonstrate they have the ability to sell the book, and who come with a fully
developed book promotion plan ready to implement.
And of course, the big question for writers: how do you develop a marketing and
book promotion plan when you have no idea who you are trying to reach?
If planned and promoted properly, virtual book tours can be a wonderful addition to
a book promotion plan.
So if business meetings take you from the Boston, Massachusetts area to four other cities on the Eastern Seaboard, factor the local media outlets in the «tour cities» into
your book promotion plans, too.
Let it all percolate for a bit, then start thinking about how you can incorporate this type of marketing image into
your book promotion plan.
If
our book promotion plans have to put on hold, we can still consider ourselves fortunate if our loved ones were not involved in trauma or tabloid stories, and if our family and friends» psyches and homes are intact on this April day.
A well - thought out
book promotion plan is a colorful rainbow of varying tactics, all leading to that pot of gold filled with increased book sales.
Put together a document for yourself that includes goals that you have for your book and a realistic timeline to achieve your goals; then write your action plan for how you intend to execute
your book promotion plan.