That's not the way this
book publicist recommends promoting your
book... and that's not why this
book publicist recommends a
book publicity campaign... but, strangely, the tactic
probably does increase awareness of
books!
That's why, despite the fact that traditional
book reviewers should
probably have changed their submission requirements long ago, when the technological changes in
book publishing shortened the
book production schedule so much, it's still impossible for
book publicists (and for authors who are conducting
book publicity campaigns) to bypass the rules and garner traditional
book reviews without having at least three months» lead time.