«Trade journals: The book publicist's secret weapon» lists the typical
book publicity opportunities in trade magazines.
Not exact matches
I assumed that since it was a comic
book movie starring Michael Cera, and since it had a pretty big
publicity run leading up to the release, that it would be
in multiple screens at each theater, and I would have plenty of
opportunities to perhaps catch an afternoon showing if I bombed out of the Game Day proceedings.
In other words, your
book publicist should be eager to leverage the news event as a
book publicity opportunity for you, as an author and as an expert.
Book publicity campaigns also involve book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
Book publicity campaigns also involve
book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and
opportunities to speak
in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around us.
At least, as an independent
book publicist, I have found that it would be
in your best interest to learn that there are
book promotion
opportunities after the advance
book publicity campaign has come to a hard stop.
The best
book publicity opportunities are
in the news.
This is a unique
opportunity to illustrate just what the distinctions are
in the investment that publishers have made
in the marketplace with their sales forces, marketing efforts, relationships with
publicity and media contacts, which is where much of that other portion of the proceeds from the sales of
books is allocated.
In many ways, when a
book is about to publish,
book publicity opportunities are just beginning.
Whatever it is, finding the
opportunity in each of your marketing and
publicity strategies will help you keep building towards better
book sales.
Solid
book marketing and
publicity may lead to media, which
in turn can create more
opportunities and lend you credibility for future efforts.
But, although it's interesting to see how Skype virtual
book tours can be integrated into
book promotion campaigns, I'm guessing that world - famous authors will be
in a far better position to take advantage of the
book publicity opportunity than the rest of us... now, and for a long, long time to come.
According to an article
in the business section of today's Miami Herald, many authors at mainstream publishing houses have become responsible for creating their own
book publicity opportunities.
And it's especially difficult to watch prestigious newspapers morph into something altogether new... but to deny those changes, or to hope it won't affect any other newspapers, is to jeopardize
book promotion campaigns and the possibility of garnering as much
book publicity opportunities now as you did
in the «old days.»
So, even for Grisham,
book publicity opportunities are valuable —
in this case, the «Today Show» appearance was valuable for Grisham's publisher and his agent, for Grisham himself, for his
book publicist (who gets the credit for
booking him on the «Today Show») and for all of his fans.
She argued that authors have always been best placed to talk about their work, and «have always had the
opportunity for vital involvement
in the
publicity for their
books.
And those who do need
book promotion
opportunities, MediaBistro's article seems to rub
in, are not going to get those
book publicity opportunities from the NBCC anytime soon.
Keep pitching newspapers, because it will always be nice to have visibility
in a newspaper — whatever form that newspaper takes — but broaden your
book promotion campaign so that you're also seeking
publicity opportunities in other media outlets.
Our long lasting media connections and innovative
publicity processes makes us influential
book promoters and enable us to put our authors
in the best possible position to secure media coverage, spark
book sales and create additional
opportunities.