Not exact matches
Speaking opportunities can often be great for an author's
book publicity, not to mention the
potential financial perks that can come with joining a lecture Continue reading April Happy Hour / Panel: Getting on the Speaker's Circuit →
Or is your
book publicist still doing all of the same things she was doing 20 years ago to the exclusion of tapping into the
potential of social networking for
book publicity?
Book discovery is the whole purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their bo
Book discovery is the whole purpose of
book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their bo
book publicity and brand building: when authors and their
books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and
books (and videos, blogs, and the like), and they can persuade
potential readers to purchase their
books.
Speaking opportunities can often be great for an author's
book publicity, not to mention the
potential financial perks that can come with joining a lecture circuit.
Expert: Phyllis Zimbler Miller Twitter.com is an excellent free social media site on which to connect with
potential fans of your
book as well as learn from other
book authors and
publicity experts.
If you've got print magazine
publicity potential, you'll want to start pitching ideas four to five months before your publication date so that you get exposure when or shortly after
books start hitting stores.
For a number of years I oversaw
publicity and marketing, as well as, acquired
books, and this background has sharpened my insights into the selling
potential and targeted readership of any manuscript or proposal.
They include business cards to let
potential buyers know how to contact you and place orders; bookmarks to keep a synopsis and the cover design of your
book in front of readers; postcards to send to hundreds or thousands of
potential readers; and
publicity flyers to create buzz about your
book.
Its staff of professionals partner with authors to share expertise and develop plans that fit the author's goals and enable the
book to reach its full
potential — whether it's targeted
publicity for a niche audience or a six - month international media campaign.
What is lacking, however, is focused and sustained
publicity — getting
potential book buyers to notice, consider, and purchase a new title.