In addition to explaining how
book publicity works, I also discuss practical topics such as publicity costs, timing, and considerations when hiring a publicist; I've found that many authors want to know upfront about fees for services and what steps they should have completed before they contact a publicist like me.
Not exact matches
While acknowledging a debt of inspiration to the British author, he insists that it is «silly» to equate his
work with the apologetic genius of Lewis, and that such comparisons owe more to overenthusiastic
book cover
publicity than reality.
7 This was also the conclusion of a slightly earlier
book which never received the
publicity of Schweitzer's
work.
The film's title comes from the name of a self - help
book written by Teddy Raymond (Tom Berenger), a semi-anonymous guru whose
work has managed to sweep the nation (or at least greater Los Angeles; the movie makes it hard to differentiate between the two) despite his lack of participation in the
publicity machine.
And, although there are many low - cost and no - cost ways to get
publicity and to market your
work, unless you are able to pay someone to find these ways for you, you will need to spend time doing the research, trial - and - error, and trying again that it will take to discover ways that might
work best for you in marketing and promoting your
book.
To get the most bang for your marketing - and -
publicity dollars, a professional
book publicist needs to start
working on the promotional campaign BEFORE publication date.
Leading up to that, after garnering experience as the host of two cable television shows (The Teen Report & The College Report) in San Antonio, reporting for her college newspaper and producing for her college TV station, and
working with NBC - TV in Dallas, Marika spent seven years leading the
publicity team of an Austin - based
book publicity firm.
If your
book publicist truly can't see the value of a news hook, or she insists on sticking to the
book publicity plan (as she conceptualized it before you knew the news hook would present itself), then you may want to reevaluate the effectiveness of your
working relationship with your
book publicist.
Sure, you want the spirit of your
work to translate from
book to screen, but if it doesn't translate, you still have the
books and something new for readers to discover once they see your title get wild
publicity.
AME is the first marketing and
publicity firm to use Internet promotion to its full impact through The Virtual Author Tour ™, which strategically
works with social networking sites, blogs, micro-blogs, ezines, video sites, and relevant sites to push an authors message into the virtual community and connect with sites related to the
book's topic, positioning the author in his or her market.
Publicist: someone who generates and manages
publicity for a public figure (author), business, or
work such as a
book or film
As a result, the
book publicity plan they create at the end of the four - week course is one that will
work for their
book, and one they can implement in the time they have available for this type of
work.
Worse, I was doing all the
work with
book marketing and
book publicity, yet they were reaping the rewards.
National
book marketing and
publicity expert, creator of JenningsWire online magazine, Annie Jennings, queried authors to find out what SOLD
books - what
worked, what did not!
* Top literary agents can get their phone calls and emails to publishers returned promptly, pitch your
book face - to - face (possibly with you there), submit your
work to many publishers simultaneously, and hold an auction (resulting in more money, more
publicity, and your deal getting done a lot faster).
You'll get a free listing of your self - published
book on our
Books page and if you have an interesting story to tell, get in touch and we'll
work with you to drum up some free
publicity.
With a literary publicist dedicated to helping you achieve your
publicity goals, you'll
work side - by - side with an expert to gain media attention for your
book.
I am the President of FSB Associates, and have
worked in
book marketing and
publicity for all of my professional life.
But concluding that all
book trailers are a silly approach to
book promotion doesn't make any more sense than deciding that blogging for
book publicity is a bad idea after you've seen a badly - written
book blog, or reasoning that media releases don't
work after you've seen an incompetently - handled press release (most likely, one that reads as if it were an ad for a
book, which won't accomplish anything, rather than an actual news release, which most likely will help you achieve your
book promotion goals).
And it won't have the Harlequin name, or have Harlequin editors
work with you, or have Harlequin marketing and
publicity to help promote your
book!
These bundled digital files are offered by both stand alone authors who lump their titles together, such as Ella Fox's first four
books in the Hart Family series, or by a group of authors — such as the four erotica authors behind The Naughty List — who piggyback existing titles with each others»
works for added promotion and
publicity, ebook bundling is a way to make additional income and grow a fan base through digital.
Preceding her role in business development, she
worked as a
book publicist for nearly seven years which introduced her to the reality of the relentless and creative nature of the
book publicity industry.
Bottom line: Finding a blogger to interview you about your
work is one «arrow in the quiver» of a
book marketing strategy and one that can lead to new fans,
publicity and increase in
book sales.
A final major benefit of traditional publishing, and what I believe to be the most important, is the fact that, with a publisher, a writer has a team of experts in every aspect of
book production — i.e., editing, copy editing, legal review, when necessary, cover design, formatting, marketing, and
publicity — who
work together with a common, vested interest in making a
book the best representation of the author and the publishing house that it can be.
When I talked about my publishing, I was always careful to say that it
worked well for nonfiction, but I wouldn't try picture
books or novels because the
publicity is so hard.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for
working with authors and entrepreneurs to help them get all the
publicity they deserve and more.
With the Media Outreach
Publicity Campaign, you are assigned a literary publicist who will read and assess the publicity needs for your book before working with you to launch a full - fledged, multi-week long campaign as outlined in your personalized Marke
Publicity Campaign, you are assigned a literary publicist who will read and assess the
publicity needs for your book before working with you to launch a full - fledged, multi-week long campaign as outlined in your personalized Marke
publicity needs for your
book before
working with you to launch a full - fledged, multi-week long campaign as outlined in your personalized Marketing Map.
About the Author
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for
working with authors to help them get all the
publicity they deserve and more.
Keep in mind the publisher's
publicity team is
working for the publisher, not you, and while you may have all kinds of great ideas about your marketing and
publicity campaign, they'll first focus on their goals for the
book rather than your own.
About Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for
working with authors to help them get all the
publicity they deserve and more.
The Marketing for Writers intensive brings today's market leaders together to talk trends and marketing tactics in social media, websites, ebooks, mobile & games, apps,
book trailers,
publicity,
working with publishers, Amazon, the education market and more.
I have
worked with marketing and
publicity specialists for many
book launches over the years and Zoe Grams is simply as good as it gets.
After
working with Smith, I am much more organized and feel I am pointed in the right direction for continuing forward with my
book publicity.
Thank heavens Smith
Publicity, and especially the publicist who
worked with me, and knew all the right steps to take to launch my
book, One Woman in a Hundred, successfully and get it the attention it needs to survive and hopefully thrive in today's competitive
book world.
I can honestly say that while my
book has the merits it needs to be recognized, it may never have been if it wasn't for the hard
work of Smith
publicity.
We look forward to
working with Smith
Publicity when we publish our next
book!
Whenever I have a
book that needs that extra TLC in
publicity, I reach out to Dan's team of pros and let them
work their magic.
We are so happy with our choice to
work with Smith
Publicity to get the word out about our
book.
Bottom line: authors who want to gain the right kind of attention for their
books should
work with Smith
Publicity.
Smith
Publicity provided exposure for my self - published
book that was comparable to any traditionally published
work.
All of these processes
work toward the «launch» of the
book into the marketplace, and many (sales,
publicity, marketing) continue afterward as well to help «sell through» the
book — that is, get it out of the bookseller's hands and into the hands of the consumer.
While the
book is being edited, designed and produced, the marketing and
publicity departments are
working to prepare for launching the
book into the marketplace.
About
Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for
working with authors to help them get all the
publicity they deserve and more.
I definitely recommend the Smith
Publicity team and credit them for the amazing
work they did with my
book - What Color is Your Money?
To say that it was a pleasure
working with Smith
Publicity... in promoting my first
book is a vast understatement.
We were delighted with the
work that Smith
Publicity and our publicist did to promote our
book.
When researching possible
publicity companies for my new
book, The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and
Work, I interviewed representatives from several companies and received their proposals.
I have used many publicists over the 30 years of running my business and writing
books, and, I must say, Smith
Publicity stood out as the best firm I have ever
worked with.
The
work with my publicist and Smith
Publicity was exceptionally productive, because of effectively channeling and placing the scientific value of my
book.
They
worked hard with the right sources, and were able to get my
book some excellent
publicity in general as well as specialized publications.