Sentences with phrase «books as loss leaders»

WalMart might decide to start using books as loss leaders.

I suppose you could consider your first few books as loss leaders, losing most of your rights, but that's hardly an attractive option.

That way you use the advertised book as a loss leader in the hopes that readers will buy the other books in the series.

They proposed that indies use one book as a loss leader and forgo immediate profits for long term ones.

They use books as a loss leader to sell electronics, bicycles, groceries and hundreds of other products.

LO: Amazon is definitely using books as a loss leader.

I also recognize the fact that Amazon is a gigantic corporation — and perhaps even one that is using books as a loss leader for other products — and there are risks of having a lot of market power concentrated in the hands of single entity.

Not exact matches

Where 99 cent novels seem to be the way to go on Kindle, Kobo doesn't use books as a «loss leader» — eBooks are the ONLY thing we sell, and our prime real estate needs to be dedicated to books that we can actually earn money on.

That's a problem for book publishers, considering e-books are the fastest growing segment of the publishing industry — and Amazon has a reputation for driving down the cost of e-books, treating them as loss leaders as a way to sell more Kindle devices.

I already touched on the idea of using a free ebook (a short story, a novella, or even a full - length novel) as a loss leader, the idea being that you can sell more of your other books by giving away free samples.

At 30 - 60 cents, it's always felt (to me) that you can get more out of giving the novel away for free (basically using it as a loss leader to encourage sales of other books, an established and effective technique for many authors publishing series).

Another strategy is leave the first book perma99cents to serve as a loss - leader and price Books # 2 - infinity at full price.

Also, your book is really a «loss - leader» to generate more profitable spin - off products, such as speaking engagements, audio and video teaching products, teleseminars, coaching, etc..

The next major tactic was «permafree», or leaving the first book in a series permanently free, as a full - time loss leader.

Sometimes, authors choose the no - DRM option because an author might use this piece of work as a loss leader, or to get the book into the public market no matter what.

The alternative, as you say, is to basically accept the paperbacks as loss leaders and advertising items that float around, taking that 24 cents and just being glad that book is out there.

The first book in a series, or some short stories, as a loss leader to try to increase your reader base, maybe.

I keep my first book in a series priced at 99 cents as a loss leader.

Just a note on Option D. From my experience (five book series, first is perma - free), there's no need to price Book # 2 to $.99 as a secondary loss - leader to tempt readers into the serbook series, first is perma - free), there's no need to price Book # 2 to $.99 as a secondary loss - leader to tempt readers into the serBook # 2 to $.99 as a secondary loss - leader to tempt readers into the series.

Yes, they might make the latest Big Name Author book 99 cents as a loss leader — but those books are already selling well, even in an indie - dominated ebook world like we have right now.

Therefore, when offering a loss leader, make sure that your book IS a loss leader â $ «write at least two or three ebooks before you offer one for sale as a «taster.»

The slim profit margins of books; the problems of bookstore returns; the quandary of Borders closing and Amazon forever selling books as a loss - leader; how to make people actually pay for content, and so on... And yet.

As an author you just have to work with the market as it stands, so the average first time fiction author, taking the business minded approach of making your first book a «loss leader «can go along way to building momentum and your readership in the first year or so of being availablAs an author you just have to work with the market as it stands, so the average first time fiction author, taking the business minded approach of making your first book a «loss leader «can go along way to building momentum and your readership in the first year or so of being availablas it stands, so the average first time fiction author, taking the business minded approach of making your first book a «loss leader «can go along way to building momentum and your readership in the first year or so of being available.

But are they really killing a huge cash cow (from their point of view), or is the whole book - selling business simply running now as a loss leader to get consumers buying * everything * from Amazon?

With regard to books, in Amazon's new subscription business, there are apparently some books that Amazon offers on subscription basis where each download is automatically credited as a sale; these are effectively loss leaders for Amazon as it attempts to build that market and its market share.

First, if you already have a fan base or your new series ties into an old one, you might not need to make the first book a loss leader, as they say in the biz.

At the other end of the spectrum, that's not to say that loss leaders such as free books aren't welcome!

In particular, this lets retailers sell books for less than they paid, as loss leaders.

It's also why I figure Amazon is even more willing to be a loss leader with books as long as they get that Prime - enabled tablet into as many hands as possible.