All too often these days, I read
books by brand name authors who seem to end their books by running out of words.
Not exact matches
While building businesses he's also been strategically building the GaryVee
brand, which has exploded in the recent years with his current YouTube show and new
book by the same
name, #AskGaryVee.
Corporate
brand, logo,
name or trademark on cups used for beverage dispensing, menu boards, coolers, trash cans and other food service equipment; as well as on posters,
book covers, pupil assignment
books or school supplies displayed, distributed, offered or sold
by HOPE COMMUNITY PUBLIC CHARTER SCHOOL;
Both Subaru and Volvo have taken home 2017 ALG Residual Value awards, with Subaru being
named top mainstream
brand by ALG and Canadian Black
Book in its 2017 Best Retained Value Awards.
Honda was
named the «2016 Best SUV
Brand»
by U.S. News and World Report, and the Pilot, CR - V, HR - V and Odyssey each has earned a «Best Buy» award from Kelly Blue
Book for 2016.
Just last week the 2018 Honda Accord was
named by Kelley Blue
Book as «Best Value
Brand» for the 4th consecutive time as well «Most Refined
Brand» for the year of 2018.
Thousands of authors see that
brand name, like Thomas Nelson, and think, Well, my
book is being published
by Thomas Nelson!
In that scenario, they'd focus instead just on blockbuster
books by brand -
name authors and celebrities.
Something worth considering is that with any big
name author currently out there the work has already been done for them on the
branding and marketing front
by the publishing houses so it's easy to move the
books, print or E, on that basis already.
One is that many readers remain willing to pay more for
books by name -
brand authors like King, James Patterson or the literary novelist Anthony Doerr, who squeaks in at No. 20 on the Kindle list.
A writer
by the
name of Frederick Faust (aka Max
Brand and many other
names) was the richest and one of the most popular writers of his time, and one year alone in the 1940s had over twenty movies made from his
books and stories.
This begins a series of notes from the 2009 LDStorymakers Conference Presented
by Candace E. Salima (blog) The publisher is responsible for getting
book printed & to stores — the rest is up to you Branding your name and the most effective use of your time and books Author website homepage announcements on main page: upcoming books,... Continue reading So Your Book's Out — Now w
book printed & to stores — the rest is up to you
Branding your
name and the most effective use of your time and
books Author website homepage announcements on main page: upcoming
books,... Continue reading So Your
Book's Out — Now w
Book's Out — Now what?
E.g
by promoting both the publishers
name and the editors
name in ebook titles (and refuse to sell to stores where these are not equally as browsable attributes as author and title - unlike movies currently I only rarely know the editor / publisher of my favourite
books) and redirect remaining marketing spend to fund fan / reader groups to gain «seed knowledge» to push recommendations as to who will like their new authors (ie feeding «if you liked the
books of Charles Stross, why not try Richard Winslade's new opus» into amazon's recommendation engine, but with an eye to maximise the authors / editor / publishing houselong term
brand appreciation rather than short term sales through erroneous linking only to top 10 authors).
She will explore her strategy behind selling at higher price points; taking advantage of the global market via a combination of licensing and self - published translations; diversifying her author portfolio
by branding two
names (Bella Andre and Lucy Kevin) in two distinct sub-genres; entering the audio
book market as an indie; and the surprising lessons she's learned about metadata.
Just think about how a great
book by an unknown will compete with a
brand name author... Yes, life is tough, but again... why doesn't Amazon address the fact that it makes most of its money off of the same old same old,
books that are either «built»
by big publishers or
by indies who often combine formulaic storytelling with full on marketing.
Thanks to conservative accounting rules,
book value completely ignores intangible assets like
brand name, goodwill, patents and other intellectual property created
by a company.
Author of the award - winning
book, «The Bounce Back — personal stories and strategies to you help you bounce back higher and faster after a layoff, re-org or career setback» which was named 2013 best career book by Indie Book Awards and «Career Smart — 5 Steps to a Powerful Personal Brand&raq
book, «The Bounce Back — personal stories and strategies to you help you bounce back higher and faster after a layoff, re-org or career setback» which was
named 2013 best career
book by Indie Book Awards and «Career Smart — 5 Steps to a Powerful Personal Brand&raq
book by Indie
Book Awards and «Career Smart — 5 Steps to a Powerful Personal Brand&raq
Book Awards and «Career Smart — 5 Steps to a Powerful Personal
Brand».
Personal
branding guru and co-author of the
book «Career Distinction: Stand Out
By Building Your
Brand,» William Arruda provides an online identity calculator and offers these 5 profiles to help evaluate your online identity when you type and enter «your
name» in quotes (example, «john smith») into your browser or a Google search:
Hear how to take your real estate business to the next level, build a
brand, have
name recognition and sell a lot more houses
by authoring your very own real estate
book.