I've read dozens and dozens of
books on book marketing and usually have found a morsel or two of useful information in each one.
Read
books on book marketing and list development and all those things.
You should also read as many articles and
books on book marketing as you can, and attend webinars on the subject.
And on Nov. 7th (2014) there's March to a Bestseller; along with a bunch of cheap
books on book marketing, there will be some cool prizes.
My Favorite
Books on Book Marketing and Promotion Every Author Must Read As a book marketing guy and book publicist it's imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.
My Favorite
Books on Book Marketing and Promotion Every Author Must Read by Scott Lorenz President Westwind Communications
I've also read dozens of books on writing craft and dozens more
books on book marketing.
I've read about 15
books on book marketing in the last month.
The availability of
your book on the book market is unlimited unless you delete it from our system.
Here's
my book on book marketing, for example.
Alana Terry has written a very thorough
book on a book marketing strategy known as a «blog tour.»
This isn't actually a huge deal, but my recent
book on book marketing isn't doing so well (ranking at around 5ok).
Not exact matches
The
book, which focuses
on how to bridge the chasms that occur in the transition from a
market solely for innovators and early adopters to one that reaches a mainstream audience, proved to be my personal manual for building disruptive companies.
If post-wedding sales fall off, that will impact overall profit levels, since almost all
marketing and sales costs go into
booking weddings — so your margins
on additional sales are naturally much higher.
There are no reporters waiting to interview the author of the 576th
book on career growth, social media
marketing or a formula for living well.
I've ghostwritten three other best - sellers, and my consulting company has
marketed two
books that both hit number one
on the New York Times list.
This
book is filled with amazing insights
on the success of Intel and how this company became such a force in today's
market.
She wrote one of the first business
books on using the Internet for business, and loves working with clients to enhance their
marketing.
Swan Taxis has announced a 10 per cent discount for the next three months
on bookings made through its flat fare app as it continues to battle for
market share against Uber.
So what I need to do is look at how
markets trade price - to -
book against inflation, how
markets trade
on historical P / Es, what have been the
market outcomes.
For more
on the right metrics that help the CMO earn a seat at the revenue table (and how you can get started with
marketing forecasting), check out my book The Definitive Guide to Marketing Metric
marketing forecasting), check out my
book The Definitive Guide to
Marketing Metric
Marketing Metrics and ROI
You have to have an idea that doesn't exist
on the
market and would add value, a
book that's worth the immensity of labor that will go into creating it and promoting it.
He is also the author of several
books on gamification, including Game - Based
Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).
Why I Like It: This
book points out that many of the mega-brands of today haven't spent much of anything
on traditional
marketing.
After reading Lupkin's case study
on a network
marketing company that grew over seventy - million in sales with his approach, Carter knew it was time for the pair to co-author a
book.
One unique challenge that the German
market presents is the Reinheitsgebot — sometimes called the «German Beer Purity Law» — that has been
on the
books for centuries and says for a product to be
marketed as a beer, it can only use four ingredients: water, yeast, malt and hops.
After a decade of owning
marketing agencies, Ryan was in the process of writing a
book - and this process caused him to reflect
on himself.
According to the Direct
Marketing Association's Statistical Fact
Book 2014, almost 80 percent of consumers will act
on direct mail immediately compared with 45 percent who say they deal with email straight away.
CNBC contributor John Rutledge and Leland Miller, China Biege
Book International, weigh in
on increasing China - U.S. tensions and how it may impact the
markets.
«Before the internet and globalization, you could drive a business
on a few successful
market launches,» says Ken Tencer, CEO of Spyder Works, a Toronto - and NYC - based business consulting firm and co-author of two
books on innovation — The 90 % Rule and Cause a Disturbance.
In his
book, Gilbreath proposes a Hierarchy of Meaningful
Marketing that consists of the following three levels (loosely based
on Maslow's hierarchy of needs):
In addition to covering the full range of investment opportunities, the
book features new material
on the Great Recession and the global credit crisis as well as an increased focus
on the long - term potential of emerging
markets.
Mia still focuses
on the cupcake flavors and
marketing, although she's branching out into other creative outlets, like children's
books.
His first
book on the
markets, «New
Market Mavericks,» was well - received.
To infiltrate these corporate spaces and get them up to speed, I
book keynotes (domestic and international) that put these insights
on stage, as well as seminars for BOTs and Destination
Marketing Organizations at CultureMeetsCorporate.com that does the same in a more intimate setting.
LOCAL advertising and
marketing company JMG has set its sights
on attracting big blue - chip clients
on to its
books following a strategic realignment of the business.
Or, if you're fully
booked up
on hobbies but are still in the
market for a joyful New Year's resolution, here are some additional ideas.
Hall was recently described in the
book Remarkable You as «one of the most powerful people in media who you've never met,» and has emerged as a go - to keynote speaker
on topics like
marketing, sales, and leadership.
There are three times in your life when you should focus
on marketing your
book.
He wrote the seminal
book on high - tech
marketing.
Elizabeth Morley, director of corporate
marketing at
Books24x7, an online library of technical and business
books based in Norwood, Mass., offers companies free access to her site
on a trial basis.
Cardone has provided sales - training programs to large global companies and authored several
books on sales strategies, from closing more deals to dominating your
market.
Asked to comment
on Turquoise, Furse said: «The reason we have the success story that we have today in the London
market is because we've always had to compete for order -
book growth.»
She planned to write a
book, but her notes became instead a business plan for a beauty and cosmetics company that relied
on women to sell merchandise to their friends and acquaintances through direct sales (otherwise known as multilevel
marketing).
Davidow, Theodore Levitt, Regis McKenna — none of these innovators who literally wrote the
book on marketing had MBAs.
Each day, new
books are released
on the
market that could be relevant to your business.
Historical
market analysis is the hallmark of his father's
book, and a similar mentality played into his own view
on the latest stock
market volatility.
My reasoning is relatively simple: most of the
books on the
market that I've read or been sent are simplistic.
So, despite financial publishers sending me a ton of
books on the
market, recommendations are something I rarely make here.
McCue also said that when thinking about Apple as a competitor — a company with a
market cap of $ 630 billion and more than $ 200 billion in cash
on its
books — he often thinks about Intuit, one of the pioneers of the accounting software
market.