Not exact matches
Over the past several years more authors wrote their own
books covering this topic which lead to more competition
for keyword rankings and fewer sales to go around
for everyone.
They do nothing to link
books to other
books; their
keyword searches are crap; they do not display list
rankings on the sales page (instead you have to go LOOK
for the lists, and who has time
for that?)
This is important because your title and sub-title are big factors in how Amazon
ranks your
book for different
keywords.
Your
book description is also critical
for letting Amazon know how to
rank your
book in
keyword searches.
I have multiple
books on kindle, and while I do build backlinks to a degree, I never see much of a change in my page
rank in a search
for the
keyword I was optimizing
for.
Get enough people to buy your Kindle
book and you'll
rank high
for top - quality
keywords.
This competition analysis screen gives you information related to the title, subtitle, author name, age,
keyword data, review data, price and sales data,
for each
book ranking for a particular idea
keyword.
Finding the best
keywords for your
book is a lot like the
keyword research you'll do if you want to
rank a blog post on Google.
When you create your
book in Kindle Direct Publishing, you are allowed to pick up to seven
keywords or phrases
for which your
book will
rank when people search.
These have nothing to do with how Amazon
ranks your
book — they're used in
keyword searches
for someone browsing topics.
These are not the only
keywords for which your
book will
rank but this is telling Amazon that these phrases are especially relevant and your
book should show when someone is looking
for them.
What you should be doing, is creating amazing content than
ranks well and shows up naturally when people search
for keywords related to your
book or genre.
If you're trying to
rank for a popular
keyword like
book marketing, you're competing against thousands of other blogs, many with much bigger platforms than yours.
They can go a long way in improving your
ranking for specific
keywords or phrases applicable to your
book.
That said, there is some value to having your
book rank well
for a high - traffic
keyword.
Simply identify the top
keyword you'd like to
rank for and append it to the link that Amazon gives you
for this
book.
You will start
ranking on Google
for keywords around the
book and can link your
book's Amazon page into the articles after the
book launches.
Ranking in the top few books for a keyword, even if it gets fewer searches each month, is more important than ranking at the bottom of the list for a broade
Ranking in the top few
books for a
keyword, even if it gets fewer searches each month, is more important than
ranking at the bottom of the list for a broade
ranking at the bottom of the list
for a broader term.
As you get more reviews, Amazon
ranks you higher in their search engine
for keywords related to your
book so more potential readers can find your
book.
As of this writing, the
book ranks # 8 in the search engine results and
ranks # 1
for the
keyword in the Amazon search engine results.
By building that categlog, eventually your
books will start outranking other people's
books that perhaps just worry more about
ranking for keywords on Amazon, etc..
If people searched
for the term «Kindle Formatting» and my
book came up in the results
for that term, AND they clicked on my
book to read the details, perhaps my
ranking for that
keyword improves
for that search terms.
If you can get a mention, a review, contribute a guest post, article, or give an interview on a site that
ranks for the
keywords your audience might be typing in, there is a good chance you can intrigue some of that traffic enough to point it to where they can buy your
book.
The
book fell like a rock in the
rankings, which points us back to this important thing to keep in mind: Even if Amazon suggests the
keyword string, you still need to do your homework to make sure it's the right choice
for you.
Keyword optimisation is one of the most critical elements
for your
book to
rank on amazon.
If enough people do this, then this gives the algorithm even more indication of your
book's relevance to that
keyword, which will make your
book rank higher
for that term.
As an example, I haven't done a thing to
rank my
book Outsourcing Mastery
for the
keyword «outsourcing,» yet it shows up at the # 1
ranking on all of Amazon.
For more in - depth information on
keyword relevance and
ranking, download our free report 7 Pillars of Self - Publishing Bestselling
Books.
It's been my experience that a
book ranks well
for a phrase according to a number of factors: Reviews, sales, downloads and numbers of purchases using that specific
keyword phrase.
Also, I do screen the
books I choose — I look through categories and search
for keywords on Amazon (e.g. «mermaids») and see what
books have a good
ranking, great reviews, a decent cover, and I read at least the «look inside» to make sure the quality is high.
With that as the starting point, your
book's
ranking depends on how well it is selling at any given point in time, and how many other
books are competing
for the same search terms (
book title, subtitle,
keywords, etc.).
Amazon
rankings revolve around much more than
keywords in
book descriptions, so there's no need to ruin the message people will read
for the mere hope of improving
rankings.