SEOs used to be able gauge search
volume for large, «head» terms (e.g. «jeans»)
compared to medium terms (e.g. «women's jeans)
compared to «long tail» terms (e.g. «women's
boot cut blue jeans»).
Also the
boot volumes of both cars are very close, with a small advantage for the Mercedes: from 486 to 1,545 litres
compared with 468 to 1,510 litres for the BMW.