The company
bought ad time on channels including ESPN, CNN, Fox News Channel and Spike, but the networks seemed to have second thoughts.
The National Republican Congressional Committee has now
bought ad time in 31 districts, while the Democratic Congressional Campaign Committee has bought time in 24.
Wow planned parenthood is using that money they got to good use in
buying ad time all over CNN aren't they?
First, broadcasters are mandated to offer political candidates the lowest unit rate when they are
buying ad time, a courtesy they are not required to extend to party committees.
Not exact matches
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Reaching customers became easier during the recession as the cost of advertising
time dropped, meaning companies could
buy more
ads.
The way it works is that Canadian broadcasters that
buy the rights to U.S programming, including the Oscars, can force distributors to overlay local
ads on any American station that shows the program at the same
time.
«I get offered to
buy ads all the
time,» Meenan says, «but I don't pay for any advertising.»
That number «was more than [Trump] spent on actual
ad buys in all media during all of 2015,» the study notes, and the candidate's total advertising value was 1.5
times what Bush, Rubio and Cruz got.
The embrace of programmatic
ad -
buying tools is fueling a dramatic uptick in the share of digital
ads sold through programmatic platforms, particularly those focused on real -
time bidding or RTB.
The
ads will be
bought and sold via a real -
time auction marketplace, which means Spotify will be able to sell much more efficiently.
Then a volunteer made a suggestion: What if the community could get, say, 10,000 people to each throw in $ 30 to
buy a New York
Times ad for Firefox that would list the names of all the contributors?
Flipboard also recently integrated Google's Doubleclick, so publishers can seamlessly
buy and sell
ads on other platforms and Flipboard at the same
time.
Chief executive Tim Armstrong previously helped oversee Google's DoubleClick division and has been widely credited with investing in and expanding AOL's advertising technology, which has integrated a real -
time bidding platform to help marketers
buy ads across the web.
Because
buys can be made in a much more
ad hoc fashion than on network TV, the marketer can swap in and out different messages at almost any
time in a campaign.
Had Facebook banned Cambridge Analytica at the
time, it wouldn't have been able to
buy ads directly on behalf of political campaigns with which it worked.
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Game of thrones: Turner Networks CEO John Martin, speaking at the anti-trust trial on AT&T's bid to
buy Time Warner, argued that the companies need the merger to compete against Google and Facebook for
ad dollars.
Most people didn't spend much
time thinking about how a political
ad in their news feed got there, or who was behind it until Russians used Facebook's automated
ad -
buying system to influence American voters.
Heck, Girls Gone Wild could have
bought ads in the WSJ and NYT if it wanted to, but that doesn't mean the
Times or Murdoch endorsed them.
Buying $ 20 a day of Facebook
ads can yield millions of
ad impressions in a very short
time... if you don't violate their content standards.
And I suspect, I hope, that the money's just simply going to become less important and that ultimately, campaigns make a determination that hey, they might better spend their
time with the candidate out doing other things and actually thinking about the argument and the message that you want to send, than constantly raising all this money that
buys you maybe some TV
ads that nobody's watching but nothing that's gonna actually turn the campaign in your favor.
A few days back, our friends at
ad - targeting - firm DSPolitical sent over a New York
Times article that should scare the pants off of anyone who's spending money to
buy video
ads.
In part, I suspect that the early online
ad buying is a hedge against TV
time being unavailable (and against people's use of DVRs to avoid commercials), but it does also reflect the sense that digital
ad space has become valuable on its own — online
ads aren't just an «also - ran» this year.
Judging from the quality of the average campaign
ad, though, many media firms seem to think of the creative content as an afterthought — MUCH more money seems to go into
buying the
time than into creating the actual advertisement.
While it's not at all unusual for an organization to
buy ads to mark a significant occasion, this
ad carries particular significance since it comes at a
time when labor is under fire all over the country and being blamed for the lion's share of the states» fiscal woes.
Interestingly, Carol's background was in TV
ad targeting based on set - top box data, not politics, and she and her team
bought television
time in a way that future campaigns should study.
The independent expenditure arm of the Democratic Congressional Campaign Committee today made a new round of television
ad buys in seven districts, including two New York seats where the DCCC has not previously purchased air
time.
No word from the Derrick campaign about the size of the
buy for this
ad or the duration of
time it will air.
According to a source familiar with the results of these polls, Hanna's numbers improved in the Binghamton and Utica portions of the district — two areas on which his TV
ad buys have specifically focused, in part because the district lines changed significantly in the court - drawn congressional map used for the fist
time in the 2012 elections.
The
timing of this
ad buy is «quite» a coincidence.
UPDATE: Source tells CapTon that the
ad buy is for all New York City papers, including page A19 of the New York
Times.
Rep. Darrell Issa, R - California, the ranking member of House Oversight and Government Reform Committee, sent a letter to the chairman of the SEC on Tuesday pointing out the
timing of the
ad buy, which he said «neatly coincided» with the Goldman charges.
In late July, The New York
Times reported that Cuomo's staff had all along meddled with the Moreland Commission's investigations, particularly involving an
ad -
buying business with ties to the governor.
There was a
time when top Cuomo aide Larry Schwartz did indicate that a subpoena to Buying Time - an ad buying firm used by Cuomo - could prove embarrassing to the governor, Fitzpatrick said this aftern
time when top Cuomo aide Larry Schwartz did indicate that a subpoena to
Buying Time - an ad buying firm used by Cuomo - could prove embarrassing to the governor, Fitzpatrick said this afte
Buying Time - an ad buying firm used by Cuomo - could prove embarrassing to the governor, Fitzpatrick said this aftern
Time - an
ad buying firm used by Cuomo - could prove embarrassing to the governor, Fitzpatrick said this afte
buying firm used by Cuomo - could prove embarrassing to the governor, Fitzpatrick said this afternoon.
So the commission planned to send out a subpoena to another
ad agency - not
Buying Time, Fitzpatrick said - but that didn't happen.
The ACU
bought $ 5,000 of radio air
time and began airing the
ads Tuesday on Utica and Binghamton radio stations in the eight - county 22nd Congressional District, according to an ACU spokesman.
On Tuesday, 12 days after McAuliffe announced a deal on gun laws with Republican legislators, the group
bought an
ad in the Richmond
Times - Dispatch with this blunt headline: «Terry McAuliffe is wrong.»
But unbeknown to the co-chairs and commission staff, Mr. Cuomo was by far
Buying Time's biggest client in New York, spending some $ 20 million on
ads since his ill - fated bid for governor in 2002.
Former campaign officials told the
Times that the Cambridge Analytica's services included «designing target audiences for digital
ads and fund - raising appeals, modeling voter turnout,
buying $ 5 million in television
ads and determining where Mr. Trump should travel to best drum up support.»
So, next
time you are
buying violets for your sweetheart, you can see if he or she can smell them and perform your own
ad hoc genetic test.
About Site - Stock Gumshoe specializes in «sleuthing out» the investments being teased and tracking them to see, over
time, whether it would have made sense to
buy stocks based on the teaser
ads they received.
Proof that relentless marketing works: I totally
bought this catnip - laced fish toy for Harriet after seeing
ads for it approximately 90 trillion
times on Instagram.
I had
bought a Keep Calm & Carry On poster on craigslist, and because I was at the
time working in print production at an
ad agency, I knew the print quality and colors could be much improved upon.
About Blog Stock Gumshoe specializes in «sleuthing out» the investments being teased and tracking them to see, over
time, whether it would have made sense to
buy stocks based on the teaser
ads they received.
Bumble is responding with a full - page
ad in the New York
Times, «We swipe left on your multiple attempts to
buy us, copy us, and now, to intimidate us.»
Now they're finding
time to drive new
ad buys.
In addition to its clever social - media push, A24 has made a decent amount of TV
ad buys, including a spot during the prime Friday
time slot around 20/20's Bruce Jenner interview, a TV mega event that drew 16.9 M viewers.
Like its predecessor, the
ad is both spare and subtle: not an overt request for the
buying of the product the
Times sells, but rather a spot aimed at brand - building.
September 27, 2014 • Why do advertisers love
buying time for political
ads during Detroit Tigers baseball games?