Maffei countered that outside groups
bought campaign ads on Katko's behalf said that campaign finance reform is needed.
The tipping point for e-voting fraud, I think, will be when they realize it's cheaper to hire hackers than to
buy campaign ads.
Not exact matches
But the street selection approach is also flawed: It's one thing to voice an opinion about how pretty an
ad campaign looks; it's another thing entirely to actually be motivated to
buy.
When brands pay for online
ad campaigns, they usually do not
buy each
ad placement individually.
So as marketing tech and
ad tech started to evolve around the planning,
buying, measurement and optimization process, we were quick to adopt these solutions for our clients»
campaigns.
Last week, Sanders»
campaign ran an
ad saying that Wall Street firms are
buying off politicians.
Recently project owners have started to
buy Facebook
ads to promote their
campaigns.
From shooting a video to
buying Facebook
ads to launching a PR
campaign and even hiring a graphic designer, many crowdfunding
campaigns invest a minimum of $ 20,000.
Because
buys can be made in a much more
ad hoc fashion than on network TV, the marketer can swap in and out different messages at almost any time in a
campaign.
In a major
ad campaign, this well - known outdoor clothing manufacturer told people not to
buy its products (Patagonia)
Had Facebook banned Cambridge Analytica at the time, it wouldn't have been able to
buy ads directly on behalf of political
campaigns with which it worked.
It's possible people are so taken by the «It's A Tide
Ad»
campaign, which is very atypical for a household detergent, that they are
buying Tide in droves.
The media
buy for the
campaign, handled by Cossette, also includes sponsored posts on Facebook, sponsored tweets and display
ads that will run on TSN, The Globe and Mail and The Weather Network.
$ 100 spent on a Facebook
ads split test run promoting a «pre-order»
campaign (selling the product first and ordering it from the merchant if anyone
buys) can be a useful experiment to undertake.
Some of the steps being contemplated by Facebook and regulators could close loopholes that political
campaigns have exploited in Facebook's
ad -
buying system.
The
campaign also includes a large OOH
buy, with
ads showcasing consumers from across the country and a quote explaining why they're at McDonald's.
Online banner
ads adapted from the print
ads also appeared on key trade publication websites during the peak potato
buying season, October 2014 to March 2015, to generate additional play for the
campaign.
The consumer is paying $ 1 a litre and the only winner here is the supermarket... Obviously it is cheaper to
buy [produce] from overseas than from our country, grown in God knows what... Your latest
ad campaign sprouting that you support Aussie growers is insulting... Eventually all the growers you so - called support will be out of business... The consumer will be stuck
buying expensive, overseas produce... I am ashamed to watch your
ads and us farmers burn in resentment when we do.
«It's all right,» I told my wife, «I'll just go look at the catboat in this
ad here in The Norwalk Hour and see what he wants for it, and maybe, if that big
campaign comes through with the full color double - page spreads, we'll
buy it.
The brewers of New Zealand's best - selling beer, who had already promised the syndicate three cents for every can of Steinlager sold, added fuel to their
campaign with a newspaper
ad that read «For every can you
buy, three cents gets right up Conner's nose.»
According to a report in today's City Hall News, the same consulting firm that handled the
ads for the «NYC Not for Sale»
campaign last year — the Advance Group — is handling a $ 200,000 labor - funded
ad buy to help three Democratic incumbent senators — Foley, Aubertine and Valesky — in hopes of ultimately seeing passage of the Taxpayer Protection Act.
After all, even last - minute TV and radio
ads should be
bought by now, the office rent paid and the last round of direct mail out the door, so what can
campaigns still spend money on that might actually make a difference?
The Obama
campaign seems to have shifted at least some of its online
ad buying towards a general election strategy, at least judging from the display
ad below, which I saw on an article on Space.com:
Begin running Google and Facebook
ads to build the
campaign's list, even if the initial
buy is only a few dollars per day.
And I suspect, I hope, that the money's just simply going to become less important and that ultimately,
campaigns make a determination that hey, they might better spend their time with the candidate out doing other things and actually thinking about the argument and the message that you want to send, than constantly raising all this money that
buys you maybe some TV
ads that nobody's watching but nothing that's gonna actually turn the
campaign in your favor.
In the past few election cycles, Democratic consultants have generally taken a percentage of television
ad buys rather than a flat fee, creating an obvious conflict of interest when it comes to determining how a
campaign should spend its money.
Until there are rules that require truth telling and accountability in
campaign ads and limits to the money = speech rulings, no candidate is safe from having an election
bought out from under him or her.
It seems to me that smart «Madison Avenue media buyers» will figure out a way to efficiently run
campaigns via niche
ad buys while the rest of their colleagues walk away from it because it was too much trouble to deal with.
Direct TV and Dish Network recently combined efforts to launch a new platform to simplify addressable
ad buying aimed directly at the rapidly growing
campaign market [Ed.
And the rise of
campaign - tailored self - serve platforms helps candidates far down the ballot
buy banner
ads and even video
ads targeted directly at their voters and their voters alone.
Plus, more - traditional mass outreach may still work in online social settings, since extensive advertising on MySpace, Facebook and LinkedIn is still relatively untested, and
campaigns with the resources to
buy ads targeted at their particular electoral districts may find them an effective way to tap a politically active audience.
Where
campaign dollars used to be spent on direct mail and television
ad buys, their thinking goes, modern political infrastructures should be spending money on YouTube pre-roll video
ads, search engine optimization, promoted Tweets and Facebook posts.
The 2004 election cycle saw a dramatic rise in the number and size of nonprofit organizations that
bought TV
ads, organized voter turnout drives and conducted political «education»
campaigns that were effectively working on behalf of (or against) one candidate or party, and because they used «soft money» in the process, their donors weren't limited in how much they could give and didn't fall under the strict disclosure rules required when trying to influence an election.
Mayer's
ad is part of what her
campaign said was a «significant
ad buy» and was produced by The Parkside Group.
The goal is to be able to approve political
ads 24 hours per day, knowing that
campaigns will be flooding the system with new and amended
buys.
The
campaign did run some influence - the - discussion display
ads, for instance
buying space on the websites of major media outlets immediately after debates, but they focused more on the practical goal of list - building.
Curran's
campaign could not or would not reveal any information about the size of the
buy for this
ad, or how long it will be running.
The Buffalo Republican's
campaign - finance report for July shows that he has spent at least $ 121,740 on television
ad production and media
buys.
Maloney's
campaign said there's a «significant six - figure
buy» behind this
ad, which is running on NYC broadcast stations.
Judging from the quality of the average
campaign ad, though, many media firms seem to think of the creative content as an afterthought — MUCH more money seems to go into
buying the time than into creating the actual advertisement.
It's not unusual for
campaign spending to ratchet up in the final weeks of a
campaign, when candidates tend to
buy expensive television
ads to sway any still undecided voters.
I know of one statewide candidate in the Midwest who generated more traffic this way in three days than the
campaign's entire online
ad buy had delivered in a whole month.
After all, even last - minute TV and radio
ads should be
bought by now, the office rent paid and the last round of direct mail out the door, so what can
campaigns still spend money on that might actually make a...
You can pick out the fragments you want,» says Will Feltus, senior vice president for research and planning at National Media, a Washington firm that
bought ads for President Bush's 2004
campaign...»
That likely does not include the full heft of what
campaign spokeswoman Jessica Proud called a «seven - figure» statewide cable
ad buy that began airing on Saturday.
The Democratic Congressional
Campaign Committee added an additional $ 1.3 million in
ad buys Friday in five districts to boost incumbents with increasingly challenging re-election races.
The
ad, titled «Chicken,» goes on air in the Raleigh and Greensboro markets Wednesday and represents an initial $ 30,000
buy the
campaign is hoping to last «a couple of weeks» and is negotiating to extend beyond that.
Interestingly, Carol's background was in TV
ad targeting based on set - top box data, not politics, and she and her team
bought television time in a way that future
campaigns should study.
The New York Daily News featured a story about the
ad campaign on its Monday front page under the headline «Fire «em — Andy targets 7 NRA -
bought GOP reps in new push for gun reform.»
As in many races around the country, female voters are being fought over in Washington state's 1st district, where the Democratic Congressional
Campaign Committee this week launched a $ 250,000
ad buy targeting GOP nominee John Koster's strong opposition to abortion.