An even bigger chunk of the global tablet market was occupied collectively by Eastern white -
box tablet vendors, which combined to ship 9.7 million tablets good for a 23.5 % share of the global market.
Not exact matches
Strategy Analytics says that cheaper
tablets from Google, Amazon, Samsung and white
box vendors have all been surging lately while Apple has struggled to make a low - cost
tablet capable of competing in high - growth emerging markets.
In 2013, the share of Apple's iOS dropped 16.8 percentage points as the market demand was driven by the improved quality of smaller low - cost
tablets from branded
vendors, and white -
box products continued to grow in emerging markets.