Moreover, Best Western Hotels & Resorts now also offers hotel products for new target groups: the two lifestyle
brands Vib and Glo and the Long Stay Concept Best Western Plus Executive Residency.
Not exact matches
For its part, Best Western is planning a one - two punch, rolling out both the upper - scale
Vib and budget - friendly Glo
brands.
Vib, for example, gives Best Western a foothold in higher - end markets, while Glo provides an alternative to its existing core
brand — despite the risk of cannibalization.
With my Sephora V.I.B Haul I also received a
Brand New
VIB «Platinum» Card, a cute compact mirror and 2 more coupons to use at the Sephora Store!!
Most recently they rolled out two new stylish
brands,
Vib and Glo, to catch the younger generation!
Best Western is addressing their legacy issues with two new
brands they are rolling out worldwide, the Glo and
Vib brands of newly built hotels for a younger audience!
Since 2016, Best Western Hotels & Resorts represents a total of seven individual
brands: Best Western, Best Western Plus, Best Western Premier, Best Western Plus Executive Residency,
Vib, Glo and BW Premier Collection.
Several major hotel companies have come out with new
brands in recent years that target the growing market of millennials and their high - tech, social media lifestyles, like Starwood's Aloft, Marriott's AC Hotels, InterContinental Hotels Group's EVEN Hotels and Best Western's
Vib.