The phrase
"brand advertisers" refers to companies or individuals who promote and advertise their products or services using their unique brand identity. They focus on building a positive reputation, recognition, and loyalty among consumers.
Full definition
The startup saw an unmet need for
brand advertisers who sell most of their products offline to track whether their digital efforts were generating sales.
A survey released last month by the Association of National Advertisers and Forrester Research of ANA members, a group dominated
by brand advertisers like P&G, found only 28 % felt they understood programmatic well enough to use it, while another 10 % understood it but still wouldn't use it.
Developers will see the value in video advertising mechanic which will
convince brand advertisers to come on board with advertising in mobile games.
With the latest TrueView offering,
brand advertisers run their shorter video ad assets, including bumpers, as skippable...
Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for
major brand advertisers.
Dinesh Boaz is co-founder of Direct Agents, a company that provides customer service and customized digital marketing solutions for
leading brand advertisers.
The company now works collaboratively with other ad - tech companies and more than 80 of the top 100
brand advertisers.
25 years experience managing production budgets and talent matters for advertising agencies and
brand advertisers.