"Brand authenticity" refers to the genuine and honest representation of a company or product. It means that the brand's messages, actions, and values align with its customers' expectations, without any exaggerations or deception. A brand that is authentic delivers on its promises, builds trust, and genuinely cares about its customers.
Full definition
In its fourth annual survey
about brand authenticity, communications and public relations firm Cohn & Wolfe generated a ranking of the most authentic brands in the world.
Wendy Davidson, President of Kellogg Company U.S. Specialty Channels, stated, «We are pleased this transaction with our long time partner, Atlantic Natural Foods,
ensures brand authenticity and continued commitment to providing great foods.
As I've been developing my digital marketing presentation for Expo East, it struck me how
pivotal brand authenticity is to all my recommendations.
As the amount of time spent on social networks continues to increase so does the importance of marketing on those channels (LinkedIn, Facebook, Twitter, etc.) Social media marketing is fast becoming the most powerful way to increase brand awareness and
promote brand authenticity.
On Wednesday at The Next Web Conference in New York City, co-founder and co-CEO Neil Blumenthal explained how Warby Parker has managed to come this far while maintaining its mission and
brand authenticity.
Agon, 60, spoke with Fortune about the future of shopping malls,
brand authenticity, and navigating the «digital tsunami.»
In China, consumers constantly refer to Australian food brand as superior quality, revealing both the immediate advantage and set of mind perception Australian brand holds in China over other countries, and also the ongoing concerns in China regarding food safety (and increasingly,
brand authenticity).
Brand authenticity and its communication through social media are two of the hottest ideas in our business, and these important trends apply to the brand called «you».