If you want to attract more readers to sell more books, the logical choice then becomes to
brand your author name as the most direct link to those books.
A review from one of these sections
brands authors as self - published, and the industry is invested in keeping it that way.
Blogs
help brand authors, increase exposure, and can easily be shared, helping consistently to increase your following and enhance your promotional efforts.
Australian author, poet, book designer and musician Jessica Bell describes how she rose to the challenge of branding her work —
by branding the author rather than the books.
It's a critical part of your author platform and a primary vehicle for: Building a brand
Fabian Geyrhalter, author How to Launch a Brand
One is that many readers remain willing to pay more for books by name -
brand authors like King, James Patterson or the literary novelist Anthony Doerr, who squeaks in at No. 20 on the Kindle list.
Writers who wish to write in differing genres with the
same brand author name can locate the same type of response or authenticity recognition in their potential readers if they look for common threads and key words for them personally and for their fiction.
Even though I believe we should be part of a team
which brands authors, their books and their campaigns as one overall entity, the industry doesn't seem to agree, which I think is a real missed opportunity.
Stuff like: It is my unprovable theory that fledgling authors are HURT by the end of agency because it resulted in
bringing branded author prices down and undercutting the advantage that the indie authors like John Locke had in the early days.
You'll get all the standard stuff everyone else promises — social media profiles, buy buttons for your book... but we'll include headers for Facebook and Twitter to make sure you have a
matching branded author platform.
As fast as major publishers yank their name -
brand authors out of digital libraries, 10 new indies cram into that virtual shelf space.
The signature page can be customized with specific background graphics to
help brand the author, series, or event.
A good cinematic book trailer is the type of thing that potential readers will want to share with their friends, literary websites will want to write articles on, and
brands the author as a professional with a multimedia digital marketing campaign, a force to be reckoned with.
Mr. Gottlieb built his stellar reputation by being the first and the most effective literary agent to
brand authors.
Successful and
branded authors will enjoy the benefits of participating in LibraryDirect and the library - pricing tool within Smashwords, but what about the majority of Smashwords» 45,000 authors, who remain virtually unknown?
Feel free to share a link to your blog, as another great example of
a branded author blog.
We brand the author not the book.
Make no mistake: while we say «
brand the author, not the book,» you still have to create the book to have something to sell.
I write suspense novels, but I've been told I should
brand the author, not the book.
And second, it's because the KDP Select program has created a venue whereby indie authors can displace the big name
brand authors, and get a small slice of awareness from an audience they previously would have had no chance of reaching.
In fact, one highly -
branded author (who I won't name) has lost my business in the middle of three different series because her new releases are around $ 15.00.
The conclusions challenge the received wisdom that sales will become more and more focused on frontlist titles and big -
brand authors... More surprising is that the share of the overall market claimed by authors in this # 1m club has declined sharply — down to 20.4 % (# 288.4 m) from 24.7 % in 2012.
Big -
brand authors have grabbed their smallest share of the [UK] print books market in five years, as digital migration continues to reshape publishing.
And the authors and publishers of those books aren't worried about the future of the top daily U.S. newspapers because, whatever the future is, the name
brand authors and the renowned New York publishers have earned their right the be featured in the biggest and the best of them.
«
Branding an author (not with a hot piece of metal, I promise) is really about consistency and making sure readers can recall the authors they like when shopping for books, and can easily identify what they're going to get from those authors» books,» says Wendell.
Others of us are more careful: when beloved -
brand authors can tweet to their readers the fact that ebook royalties remain at only 25 percent, it's by no means clear yet that those readers won't care.
The current bestseller lists boasts a number of «
brand authors» who have built up a fan base from their author branding, their content, and their reader interaction.
It's vain to
brand an author as «non-professional» simply because they don't have a book deal.
When promoting and marketing business books, we incorporate the elements of a traditional book publicity campaign with proven author marketing services techniques to enhance reputations and
brand authors.
Now I'm making a big push to complete the job and get rid of those two sites and move everything under one umbrella site —
my branded author site.
Publishers need to separate their «
brand author» business and their «publishing author» business.
Above all, keep in mind:
we brand the author, not the book.
This service will
brand the author's novel as they wish.