As fast as major publishers yank their name -
brand authors out of digital libraries, 10 new indies cram into that virtual shelf space.
Not exact matches
According to Regan Hillyer,
author of Be Your
Brand, when you are writing
out your reality of exactly what you desire, allow yourself to tap into the feeling associated with achieving or receiving what you desire.
«The retailers need to know how much of the beacons they want to use and figure
out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S. and
author of
Branded, a book about retailers and social media.
We aligned the book with a strong corporate
brand through one of the
authors and rolled
out a series of book signing receptions around the country entitled: «An Evening of Enlightened Power at Eileen Fisher» which successfully took the book into non-traditional retail venues.
The robust growth of these 12,700 majority women - owned companies (
out of about 200,000 total, including the country's largest private companies and publicly traded
brands) surprised the study's
author, researcher Julie Weeks.
Recognized as a «
branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the
author of Reinventing You: Define Your
Brand, Imagine Your Future and her most recent book, Stand
Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.
Further, as the last sentence makes clear, the
author is pointing
out that President Obama, and others whose Christian beliefs are more akin to his might «resurrect a dying
brand of Christianity for a new generation.»
However, if you are
brand new to the subject of a nonviolent atonement, a book like this might be just what you are looking for to introduce you to the various views and available
authors which are
out there in this important topic.
You're about to find
out why eating less does not cause fat loss — but first you should know that today's diet myth comes straight from Jonathan Bailor,
author of a
brand new book that I highly recommend you check
out: «The Calorie Myth: How To Eat More, Exercise Less, Lose Weight and Live Better ``.
Between landing a hit television show on TLC, and becoming best - selling
authors of The Cupcake Diaries and Sweet Celebrations, your
brand exemplifies the potential for young businesses who are just starting
out.
We met with coach and
author Rebecca Perkins to find
out more about Irresistible Dating Profiles — a
brand new programme changing the face of online dating.
The
author does, too, but he also wants to grow his
brand, get a positive message
out, and maybe even get attention for other books, products, causes, or services that he is connected to.
People talk about an «
author brand» and, yes, this is important also because this is what will make you stand
out from the crowd and appeal to your ideal reader (think of it as packaging).
One daily commitment I have is to check
out the post at http://www.thepassivevoice.com, which is
branded as «A Lawyer's Thoughts on
Authors, Self - Publishing and Traditional Publishing.»
Therefore, one argument stated, a self - published
author can absolutely have a logo, because they are their own imprint, and just as valuable as any other publishing house
out there, so they deserve to
brand and market that.
So if you're ready to kickstart your book, check
out this
brand new packagewe have to help
authors launch into the world of book marketing!
And here's a neat little trick: you can
brand yourself now as an
author even if your book isn't
out yet.
Another example of
branding worth checking
out is the
Author's Quick Guide series by Kristen Eckstein.
But as an indie
author it's also really important to keep up those personal connections with your fans and fans of your genre, by finding unique ways to keep your name and
brand out there.
Whether you are a
brand new
author just trying to figure things
out or a veteran self - publisher, one of the most important decisions you will need to make about your books is how to distribute them.
And, from your readers» perspective, your
author brand accentuates the experience of your writing and creates a memorable encounter that — ideally — they'll seek
out again and again.
Build your
author brand by filling
out your profiles to the fullest extent, linking back to your website, staying consistent with
brand colours and photos, and sharing content that your readership will find valuable.
Even when I was in my forties, I was advised to keep my age secret when querying, because publishers don't want to invest money building a «
brand name» for an
author who doesn't have a potential forty - year trajectory for churning
out product.
List
out some topics or themes that are at the heart of your «
author brand».
And so we started this
Brand World called Apocalypse Weird and we came
out with an overall long range story arc and then we started basically hiring
authors that we knew could write to help write books in this world and it's something that's really... in the way that we're doing it has never been done before.»
Guest posting is one of THE best ways — particularly when you're just starting
out — to spread awareness of your
author brand to new audiences.
Customers have
outed Author Solutions
brand iUniverse for published their e-books without permission.
My business demographic is also
authors and I do see a lot of the same on Twitter however, through building relationships and interacting, and providing helpful, practical content, I've built a strong fan base who are eager to purchase my first business book (sent
out in a free «challenge» via email earlier this year)-- my non-business books are
branded differently and under a totally different
author account.
Basically, it looks like its best niche would be for
brand new (but good)
authors with minimal to no following, as it's exposure to people who are interested in picking the diamonds
out of the rough.
How and when will you ever figure
out that you need to create and maintain a website, build and improve your
author's platform, join and become active in online and virtual communities / groups, become KNOWN as YOU, your
brand, online, as a sci - fi
author and blogger, a creator and curator of useful content?
Successful
authors build a distinct
brand that's memorable and helps them stand
out from the crowd.
Making sure to list your
author website, twitter handle, or other way for readers to find
out more info about you is a vital part of building your
author brand.
Many
authors are told to start a blog when they first start
out to start building their
brand and establishing their
author platform.
RITA Award - winning romance
author Robin D. Owens has just launched a
brand new paranormal series with Ghost Seer (
out this week).
Griese points
out that, according to the law of averages,
authors who use a subsidy publisher will not make money on their books, although other benefits (credibility, speaking engagements, building
brand, and so forth) may well accrue, rendering the book publishing effort worwhile.
If you're setting
out to establish an
author brand, then images may be your best friend — both on your website and on your social media platform.
Beyond that, however, it's worthwhile to do some thinking about what your
author brand is and how you're going to get the word
out.
This means a larger sea of books to stand
out in, and so the importance of discoverabililty is going to be a critical factor for finding a buying audience and growing your
author brand.
A
brand new
author needs to build that reputation, and while they can find success and break
out on their own, I am not willing to be their gatekeeper when I could be reading new (and old) novels from Ann Leckie, Steven Brust, Elizabeth Bear, Daniel Abraham, Peter Hamilton, and Kameron Hurley.
Author Branding is a good place to start to figure
out what or if you want to pursue this direction.
What radio shows and blogs are you going to reach
out to in order to build your
brand as an
author, and promote your books?
It's the kind of thing that's easy to get motivated about and realize, but that goes straight
out the window the second you see another
brand new
author hit the Top 100 with their first book, haha.
Check
out @marianschembari's Kimberly Kinrade: A Twitter Case Study of an
Author Brand: http://ow.ly/3Boeg
Your
author brand is what you project
out into the world.
Authors are becoming entrepreneurs, and entrepreneurs are becoming authors and both need to sort out their branding, content management and social
Authors are becoming entrepreneurs, and entrepreneurs are becoming
authors and both need to sort out their branding, content management and social
authors and both need to sort
out their
branding, content management and social media.
I think the same is true of
authors, the
author brand itself, or a specific title you're putting
out there.
There are only really five steps you need to build an
author brand that can help you stand
out, get noticed, get attention and, ultimately, get more readers.
One of the anticipated major trends of 2013, at least according to the companies showcasing their platforms at last January's Digital Book World event, was supposed to be online retail stores
branded specifically to publishers and
authors, essentially letting publishers cut
out the retailer altogether when it can to ebooks, audiobooks, and other downloadable content.
Something worth considering is that with any big name
author currently
out there the work has already been done for them on the
branding and marketing front by the publishing houses so it's easy to move the books, print or E, on that basis already.
In the webinar we created for Indie
Author Day, we laid out 5 steps to building and marketing your author brand that will get you on the right
Author Day, we laid
out 5 steps to building and marketing your
author brand that will get you on the right
author brand that will get you on the right track.