Sentences with phrase «brand cache»
The phrase "brand cache" refers to the reputation and recognition that a brand has built up over time. It represents the level of trust and value that customers associate with a particular brand. Full definition
Screw brand cache — my money's on the Ford.
automobilemag.com
Whether it's the immediate acceleration from its variety of engines, the howl of its expertly tuned exhaust, or the sumptuously cozy 2 - seat interior, the Jaguar F - Type has personality, sex appeal and brand cache few other cars can match.
Its estimated US$ 14.5 billion in AUM in 2017 may be insufficient to keep it in the Top 20, but the bank has been prudent with costs, patiently picked up key hires along the way, and raised its brand cache.
Larger competitors, like IBM or Oracle, have greater resources, brand cache, and exposure.
At this price point, the Lamborghini trades on its brand cache to objectively make itself a viable rival to other supercars like the McLaren 570S and Porsche 911 Turbo S.
This car might not have the brand cache of a Shelby or the presence and performance of a Roush or Saleen, but for the driver who wants a V -8-powered drift car with all the creature comforts of a brand - new automobile and not a ratty, perpetually broken Nissan S13, the Mustang RTR hits all the right notes.
The Equus must develop Hyundai's brand cache, separate itself from the stable's more value - driven vehicles, and take on the luxury segment's elites.
That said, some of you won't feel Hyundai has established the brand cache to demand such a large sum for a vehicle quite yet, and if that's truly the case, just hang around for a few more generations before you jump aboard.
The GS F is Lexus» answer to cars like the BMW M5 and Cadillac CTS - V — bit bruisers in the segment with loads of horsepower and tons of brand cache.
The Toyota Avalon has always occupied a sort of tenuous middle ground between the Camry and its Lexus platform mate, the ES, in that it is somewhat larger and nicer than the former, but lacks the brand cache and upscale interior detailing of the latter despite costing nearly as much.
Comfort becomes as essential as if you're shoe shopping; if the earbuds hurt or feel like they might fall out at any moment, then any sort of brand cache or quality assurance is immediately negated by a bad fit.
Xiaomi may not have the brand cache of Fitbit, at least not in the US, but Xiaomi's Mi Band 2 is an affordable alternative to the Fitbit line.
The smart home tech segment is going to be huge going forward, and Google is going to use Nest's brand cache to maximum effect as new products with Google Assistant baked in roll out in the years to come.