"Brand cachet" refers to the level of prestige or value associated with a particular brand. It means that a brand has a positive reputation and is highly regarded by consumers, making people see it as something special or desirable.
Full definition
For buyers who weren't able to either afford or get in line quick enough for the sold - out, $ 1,150,000 McLaren P1, the McLaren 650S definitely can provide stunning performance and the ever - important
brand cachet of a McLaren.
You won't find monstrous V8 power under the hood or acres of room in the third row, but if you want a luxury SUV
with brand cachet, standard all - wheel drive, sleek design and smart technology, the 2018 Audi Q7 nails the list.
Although less powerful, much of its competition offers
better brand cachet, daily driving comfort and ergonomics.
The 2015 BMW 4 Series packs German performance, style and
brand cachet in coupe, convertible, and now 4 - door Gran Coupe form.
No one can deny the
Commodore brand cachet, and at over 30 million units sold, the C64 is the bestselling single computer model of all time.
How do you grow a premium brand without killing its soul — the
unique brand cachet that attracts its core high price paying customers — even as you seek to expand sales to the masses by offering lower prices?
VW's ubiquitous Golf GTI carries
more brand cachet and is priced on par with the Peugeot, but its commonality and lower (standard) specification are noted.
Most U.S. consumers can perceive that Lincoln lacks its
own brand cachet, and see no reason to pony up the extra cash when the Ford division offers what amounts to the same product at a better value.
Like every other Genesis model, the Genesis 5.0 R - Spec is a steal if you want luxury, space, and power but can do
without brand cachet.
It's also an unsightly creature, and neither Lincoln's
meager brand cachet nor the MKT's chic interior can outweigh the MKT's baroque styling.
The good news is that the X1 will not dilute BMW's
brand cachet because it's just as rewarding to drive, look at, and ride in as the rest of the lineup.
Of course taking on Porsche is no small task, and to that end, Alfa Romeo is offering the Stelvio in a limited range locally — albeit one highly equipped so as to provide value for money in a market
where brand cachet is often all a large price tag gets you.
The MKZ isn't up to the levels of sophistication or
brand cachet set by the European luxury brands but it's roomy, quiet, and comfortable.
The Outback manages to stand out without being flashy; Subaru has absorbed VW's
former brand cachet as the sensible, offbeat car choice, and the payoff is a true do - everything machine that should be on any crossover buyer's consideration list.
Size wise, it matches up favorably with the Audi A5 Cabriolet and Lexus IS Convertible, but those cars cost substantially more, giving Buick an even stronger value argument (even if it doesn't have the
same brand cachet).
Although the devices don't offer the same value for money as Xiaomi's phones — the Redmi Note 4 has a Snapdragon 625 and is more affordable — Nokia's
brand cachet combined with a pure Android experience should be more than enough to convince customers to pay up.
Samsung's
brand cachet means it doesn't have to go up against the likes of Xiaomi, and for the most part, that has worked in previous years.
I have a huge problem with what Bixby and its button represent for Samsung as a company: they tell me that Samsung's overarching objectives are not user - centric, and they show that Samsung is willing to impose a crappy experience on us for some
imagined brand cachet.
I think they should release another Android Wear watch, it would not only help out Google, boosting the Android
Wear brand cachet, but it could definitely help Samsung in their fight against the Apple Watch.
«ERA Real Estate's unique broker - first approach allows brokers the flexibility and support to build their business in a way best suited for their individual market,» said Bob Merrick, chairman and CEO of Latter & Blum, Inc. «As an ERA Powered ® company, Realty Associates will continue to leverage its strong local name recognition and
brand cachet while tapping into the offerings of a global brand to drive growth and expansion in a market of great potential.»
In the US amongst the younger luxury buyer Tesla has
better brand cachet than everyone except Porsche.
Bear with it, though, and owners were guaranteed an SUV
with brand cachet that stood out from the crowd thanks to its heavy dose of personality.
This didn't appear to hurt Spotify much, given
its brand cachet among a wide swath of US households, as average Joe retail investors were willing to gobble up enough shares to get the company's liquidity event rolling.
Its success will have to rely almost entirely on its considerable exotic -
brand cachet.
A stylish alternative to established luxury sedans, the 2014 Maserati Ghibli relies on
its brand cachet to try to make up for obvious parts - sharing and a lack of technology, and it's only mildly successful in doing so.
Acura doesn't have
the brand cachet of its European rivals, and the RLX doesn't offer high - powered variants a la the BMW M5, Audi S6 or Mercedes» AMG models.
But in a brave new world where SUVs are the drug of automotive choice for the mass buying public, the Stelvio can rely on genuine brilliance rather than
brand cachet to lure buyers away from the established ruling class.
This is already an attractive price for all the performance, technology and
brand cachet of an Audi TT, and even a nicely equipped TT Coupe comes in around $ 50,000.
Got to make the most of
that brand cachet!
It's a crowded marketplace, but the Transit Connect benefits from
the brand cachet that comes from Ford's all - conquering Transit line.
Amid the stiff competition, the 5 Series remains a standout with its blend of performance, technology and
brand cachet.
Luxury and Sport models lack
the brand cachet their price tags imply, mostly useless middle rear seat with Sport or Premium Packages, equipment stuffed into expensive packages.
Though it lacks
the brand cachet and dealer experience of a high - end brand, owners who can do without those aspects will find the Avalon a quite suitable and accommodating vehicle.
The Acura TLX falls somewhere between the Maxima and an Audi or Mercedes when it comes to
brand cachet.
Infiniti simply doesn't (yet) have
brand cachet, and that's the QX30's worst flaw.
Much improved as it is, from its MY14 update, it's bound to struggle in the face of everything about the Golf, from ephemera like Volkswagen's
brand cachet and resale value to the superior engine technology and overall refinement.
While the price, services and lengthy list of features are sure to draw some attention away from its competitors, the 2011 Hyundai Equus still lacks the overall refinement and luxury -
brand cachet that other in its class offer in excess.
Lacks
the brand cachet its price tag might imply, compromised middle rear seat with Sport or Premium packages, equipment stuffed into expensive packages.
It was the convergence of all of my favorite investment themes in one stock: a high - dividend sin stock with emerging market growth and
brand cachet!
«While many law firms have a strong heritage and loyal clients and referrers, none can boast
the brand cachet of the large consumer brands.
Is it, for example, about the specs, the user experience, the number of apps,
brand cachet, price, or some combination of the above?
Sonos has
the brand cachet and reliability; while its Alexa integrations aren't great yet, the company is also famous for constantly iterating and pushing software updates to make its speakers better.
The company still enjoys a loyal customer base, so it's hard to put a price on
the brand cachet.
For now however, Google hopes that small software upgrades, a powerful camera and Google's
brand cachet are enough to sway buyers looking for strong alternatives to the Apple and Samsung mainstream.