Sentences with phrase «brand campaign as»

JR: I consider myself a Creative Services Director more than anything, because I develop branding campaigns as multi-tiered entities.

Not exact matches

Email marketing campaigns as well as website ads can also benefit from knowing the specific groups of people interested in your brand's offerings.

Pebble, the smartwatch maker that two years ago launched its business with a crowdfunding campaign on Kickstarter, is making all kinds of waves in the world of connected devices, where brands such as Apple, Google, Samsung and Amazon.com dominate.

One of the first YouTube - exclusive campaigns by a major brand, the clip earned a spot in the Guinness World Records as the most viewed online ad ever, with more than 25 million views in less than two months.

As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral «Dilly Dilly» campaign in a recent interview.

Cara Maresca — Twitter: As a part of Niche, which Twitter acquired in 2015, Maresca creates cross-platform campaigns connecting brands with influencers on various social networks.

A brand tie - in that manages to tap into the cultural zeitgeist can go a long way, as can a few timely and well - managed social media campaigns.

Large brands such as Coca - Cola and McDonald's are already using VR to create successful campaigns, while Facebook, Samsung, and Google are also betting on VR.

Dunkin' Donuts first abbreviated its brand name in its «America Runs on Dunkin'» ad campaign in 2006, publicly embracing the broad appeal of its coffee and positioning the brand as a quick and affordable alternative to Starbucks.

Prior to his now - infamous status, big name brands often used Logan Paul as an ally for marketing and ad campaigns, particularly those in the hopes of garnering millennial and internet - based audiences.

Reward users, says Lars Albright, CEO of SessionM, a start - up that creates loyalty campaigns for brands such as Viacom and Honda.

Brands can use such social media insights to their advantage as they develop products and digital marketing campaigns.

Since then, the airline has rolled out dozens more experiential ad campaigns across social media, reinforcing its brand as personable and helpful.

As an individual, Agrawal has been outspoken about her politics (she posted publicly about her support for Secretary Clinton during the campaign and she walked in last month's Women's March on Washington), but her brand also keeps a regular political dialogue with its followers.

From 1963 to 1966, as Hertz ignored the Avis campaign, the market - share percentage gap between the two brands shrunk from 61 - 29 to 49 - 36.

More than 250 brands have reportedly frozen all their campaigns with Google aside from search, after the issue — which first seemed isolated to the UK — spread globally as major US advertisers began to boycott the online ad giant too.

slogan has been dropped in favor of «Milk Life» as part of a brand new $ 50 million campaign that aims to tout milk's nutritional benefits.

By knowing as much as possible about how customers interact with your brand, you'll be able to craft specialized campaigns.

CLARIFICATION: This article has been updated to make it clear that Bud Light's official Super Bowl ad has not yet debuted, and that the commercial that aired on Jan. 22 during the AFC and NFC Championship games is the first in a series of ads that will appear as part of the brand's new «Famous Among Friends» campaign.

Drawing from Gutstein's experience as COO of a cable network called Ovation, Machinima is now planning a portion of its programming in advance, in order to make it easier for brands to plan ad campaigns.

Blue - chip brands such as Unilever, Procter & Gamble and American Express are among the companies who have already used Shazam in advertising campaigns in North America, where the company generates tens of millions of dollars in revenue from the TV side, Fisher said.

Obviously, the volume won't be as great on Facebook for most brands (there are far more tweets than status updates), but this should help brands looking to accurately track conversations around campaigns down the road, especially those without access to paid monitoring tools.

Abdulwahed Juma Fraish, Executive Vice President for Brand and Corporate Communications at du, announced that according to an Ipsos survey conducted as part of the campaign, 55 % of respondents reported feeling regret after posting something online.

In order to solve the problem, Burberry put all their weight behind aggressively rebranding themselves as a high - end luxury clothing brand, even courting such noteworthy celebrities as Emma Watson for advertising campaigns.

Some big brands choose to make this relationship more explicit, as in the case of Expedia's «Find Yours» campaign:

DINGO Blue will increase its use of guerilla and ambient marketing tactics as part of a new brand and acquisition campaign.

If you're struggling to stand out from the competition, or you just need a little more power in your marketing campaign, consider redefining your brand as a major differentiator in the market.

The Canadian network, which launched in 2005 and features programs on combat sports such as boxing, wrestling and mixed martial arts, is rolling out a multimedia campaign this week to promote its new brand.

Previously, the chain had launched several initiatives to revitalize the brand, including a refreshed advertising campaign, a nationwide rollout of queso dip, and testing new items, such as salads and desserts.

Track customer interactions, brand health, and campaign results as they unfold before your eyes.

On August 4th, 2013, The Wall Street Journal reported on the growing subculture of Weird Twitter in an article titled «Some Twitter Users Push Back on Ads,» describing the trend as a reactionary movement against the influx of corporate brands and advertising campaigns on the popular microblogging network.

She has worked on the interactive and digital campaigns for brands such as IKEA, Dove, Panasonic, and OCBC Bank, among others.

Creating a brand campaign follows the same process as creating any other AdWords campaign.

As the Idea Launch Pad for B2B marketers, MLT Creative's services include strategic planning, positioning, brand development, website development, advertising, inbound marketing, content marketing, direct mail marketing, email marketing, sales promotions, on - page and off - page SEO, search engine marketing (SEM) and pay - per - click campaigns (PPC)-- Google AdWords campaigns.

Start by looking at any compliance and trademark red tape, as well as how a campaign will integrate with and complement your brand.

The Ifeelgoods platform has delivered more than 30 million rewards across industries worldwide and has powered campaigns for 300 leading brands such as Walmart, GAP, and L'Oréal.

Driving brand advocacy, engagement, and authority through innovative campaigns such as ego bait, video how - tos, contests, infographics, guest blogging, and more.

In most cases, brands are not connecting their tools, business processes, analytics, content management or anything else between their social media marketing and their employee advocacy programs — except for campaign coordination, where employees are typically treated as a distinct channel, but analytics are not usually aggregated across channels.

He regularly experiments with, and explores a variety of communication strategies, mediums, tools and technologies as they relate to brands, campaigns, and society.

One final note on surveys: be prepared to follow up outreach with a link reclamation campaign as this approach will often result in large numbers of unlinked brand mentions.

She says she'll be «looking at retail as a media channel,» while doing more campaigns and partnerships «to bring in new brand relationships that can translate well at scale.»

Pinterest released the numbers and new hire as part of an announcement marking the one - year anniversary of Pinterest Propel, an advertising program that offers brands and agencies one - on - one support for creative strategies and campaign optimizations.

Sure, he didn't campaign as a Liberal, but the party brand is basically etched into his DNA.)

As a result, many brands are making this customer service tactic, commonly called «surprise and delight,» far less random, and in some cases, it's the driving force behind several nationwide, multimillion - dollar marketing campaigns.

The brand has been around for a few years now, but today, they are letting customers name their own price (as long as it's over a set minimum) on items as part of their «Know Who Made It» campaign.

In 1926 Dr. Morrison joined with Salmon O. Levinson, a Chicago lawyer, in campaigning for the renunciation of war and the branding as a crime its use as an instrument of national policy.

All four arrests sparked criticism from all around the world with Christian campaign groups branding the accusations levelled against the men as «spurious» and therefore demanded that they all be released.

Please recognize that you're staring in the face of a major marketing campaign aimed at branding Pope Francis as the humble pope.

This identification, as the 1984 presidential campaign showed, allowed both sophisticated conservatives and anti-intellectual fundamentalists to brand any criticism of U.S. foreign policy as unpatriotic.

Mondelēz International - owned mint brand Trebor is returning to television screens this month as part of a # 3.4 million marketing campaign to promote sugar free Trebor Mighties.