Kellogg's are seeking to prevent Kokkinakis from using the name as part of
a branding campaign focusing on clothing and tennis wear.
Not exact matches
From the beginning, the partners
focused on developing Kate Spade's identity — a complete
brand instead of an ad
campaign.
Prior to joining Mountain Hardwear, she led the strategy, social media and analytics teams at John McNeil Studio, crafting analytics - based
brand strategies and global
campaigns across a tech and e-commerce client base with a special
focus on digital, social and experiential.
Finally, McDonald's Canada launched a
campaign this week with a new
brand positioning and tagline, «Welcome to McDonald's,» which
focuses on the daily life at its stores.
To achieve this, you generally need to
focus on creating
campaigns that are tangentially related to your
brand.
The Gamble When Coleman Natural Meats Inc. decided to expand from a family business into a national
brand, it spared no expense on advertising, publicized itself tirelessly, and launched an intense sale
campaign focused on one target market.
In much the same way that you are constantly seeking to tinker with your pricing strategy, improve your product and optimize your AdWords
campaigns, you should
focus on building and maintaining a publishing strategy that takes your customer's needs and interests into account and that delivers tangible value that build your
brand's equity.
The launch of the Barbara Corcoran marketing
campaign follows a busy summer for OnDeck, which unveiled a new
brand identity with the enhanced www.ondeck.com, featuring a deep
focus on personalized customer service for small businesses seeking financing.
And Lite's product -
focused messaging certainly lacks the pizazz of Bud Light's
campaign, which is generating roughly 1.1 million Google searches of «Dilly Dilly» per month, according to the
brand.
Generally the best practice is to start a
brand new
campaign with a «
Focus on clicks» and «Enabled Enhanced CPC» disabled.
In addition to urgency -
focused pay - per - click (PPC) ads on search engines or social networks, consider creating drip marketing
campaigns based on actions users take with your
brand.
While building a platform takes time, smart
brands can identify niche content sites where there is a loyal audience, and speed the success of content marketing through acquisition in multiple markets (which is especially important for
campaign -
focused brands).
Do you have
campaigns that are not
focused on selling anything, but simply on making your
brand known?
Monthly Facebook ad
campaigns for Ecommerce
brands that bring laser
focused traffic & boosts sales
Aaaand, we have also worked on a
campaign for Swedish organic
brand Kung Markatta with recipes, tips and videos
focused on reducing food waste at home (only in Swedish though).
Football»
campaign for Pepsi - video PepsiCo has released a football -
focused activation for its namesake CSD
brand, as it looks to tap into the glob
New Direction for EAS Abbott Nutrition's EAS
brand has launched a new advertising
campaign, positioning the sports nutrition
brand more toward the mainstream consumer, still
focused on the fitness minded but not just elite athletes.
We are investing into the
brand with
brand extensions; customer -
focused marketing and a pro-active national PR
campaign.»
The new creative
campaign with the tagline «Hold True» has been developed on the back of extensive consumer research and sees the
brand focusing on its position as an original «true cider» since 1935.
The
campaign will apparently
focus on the
brand's Danish heritage and seek to tap into «consumer demand for authenticity and the trend towards premiumisation in the beer category.»
As part of its latest
campaign, Tiger Beer, a
brand within White Plains, N.Y. - based HEINEKEN USA's Five Points Trading Co., takes the idea of «uncaging» beyond emerging talent to local heroes and
focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.
The «KILL THE QUIT» motivational video is part of a larger
campaign that plays on both the KILL CLIFF
brand name and its
focus to inspire and support not just our country's warriors but anyone with a warrior mindset to achieve their goals.
Under the banner of «Pure Life Begins Now,» Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising
campaign focused on its Nestlé Pure Life
brand.
Committed to its founding mission of providing better food for more people, Chobani's multi-media, multi-platform
campaign focuses on the
brand's core belief: «To love this life is to live it naturally.»
He was also cast in Logan's Lucky, has been the
focus of several previous NASCAR produced advertising
campaigns, and is one of 17 Cup Series drivers — a combination of rising stars and established veterans — featured in NASCAR's new
brand campaign for 2018.
As with Google
campaigns, political advertisers generally
focus on measuring a banner ad run's «click - through» rate, but banners also convey
branding and messaging points whether they're clicked or not.
He has echoed that request at
campaign rallies
focused on women's issues, to which he has traveled on a bus
branded the «Women's Equality Express,» and in advertising financed by his re-election
campaign.
Under the leadership of Laurence P. Gottlieb, the County's Director of Economic Development, the Westchester County Office of Economic Development initiated an innovative
branding campaign last fall that is
focused on Westchester's highly skilled and educated workforce.
Louis Vuitton is a handbag and luggage
brand before it is anything else, so while these Bruce Weber - lensed photos emphasize Nicolas Ghesquiere's ready - to - wear more than some previous
campaigns, the
focus is still squares on the accessories.
The
brand has launched this
campaign as a celebration of individuality and personal style and
focuses on 4 style personalities: modern feminine, urban, colour riot and minimalist.
When I first started, I wanted to create something new and different — an agency that
focused on creating interesting partnerships and
campaigns through collaboration and shared ideas, not only providing services but building companies and events that
brands wanted to be a part of.
While there, I worked with
brands such as Bluefly, M.A.C. cosmetics, Hugo Boss, and more on creating buzz - worthy online
campaigns focusing on social media platforms and influencer engagement.
Bella was photographed by master photographer Steven Meisel for the moody
campaign, looking rather melancholy and subdued peering out a window with the
brand's leather tote bag remaining in full
focus.
Hales Photo
focuses primarily on creating photographic advertising
campaigns for
brands, providing companies with commercial photography to increase sales, and capturing editorial content that
focuses on people and place Frequency about 2 posts per month Since May 2016 Website hales.photo / blog - 1 + Follow Facebook fans - 2,530.
So the idea of «federal accountability» is more popular than the
brand name NCLB, which has been the
focus of negative
campaigns for several years.
But the upstart
brand defied odds by combining a laser -
focused design direction with a quirky marketing
campaign featuring hamsters driving the flagship Soul small CUV introduced in 2009.
One can argue that, regardless of Ford's «One Ford» globalized marketing
campaign that only recently debuted, the
brand's first global car for the new millennium was the 2000
Focus.
«The Range Rover Evoque is ideally suited to urban driving, with its agile handling, compact size and green performance, and it's fitting that our Pulse of the City
campaign is
focused on capturing the spirit of city life,» said John Edwards, Land Rover's global
brand director.
«The
campaign tracks the reorientation of Mercedes - Benz as a
brand of «human - centered innovation» that consistently
focuses on people and their needs,» says Natanael Sijanta, Head of Marketing Communications at Mercedes - Benz Cars.
The United Kingdom is set to unveil a
brand new anti-piracy
campaign aimed at educating people about copyright and legal ways to download digital content, but e-books are not even the
focus.
In some
campaigns our
focus is on enhancing name and
brand recognition to position authors as experts in their field, and to lay the framework for speaking and other opportunities.
The tablet's killer feature is its 2560 x 1600 Super AMOLED display, which is of course the
focus of the
brand new #TabletRealities ad
campaign.
The
campaign, featuring on - stand elements, collateral, a fleet of
branded taxis and an exciting competition, highlights QTA's
focus on the UK market and its ongoing message of welcoming the world to easily discover Qatar's myriad of activities, cultural heritage and natural wonders.
If you
focus on your numbers (visitors, likes, followers) and they are big enough
campaigns with established
brands can be a good income and pay really well.
That wealth of content continues with Call of Duty: WWII, which features a historically -
focused campaign, a zombie mode designed to puzzle and scare, and classic multiplayer combat rooted in class - based playstyles and a
brand new social hub.
However, this time around it looks like Sledgehammer has combined the series» staple Nazi Zombies mode with the co-op
campaign to create a
brand - new, story -
focused mode to play through.
Brand design agency Design Bridge has created a bright, eye - catching yet resolutely history -
focused new
campaign for the National Archives of the Netherlands, billed Their past.
Focused on social projects and
campaigns, Matteo has collaborated with
brands such as Greenpeace, World Health Organisation and Doctors with Africa to highlight important current affairs through his photographic work.
«If you don't worry about the NGOs that are
focused on carbon footprint or water, and they decide to start a
campaign against you, it affects the reputation of your
brands, your sales go down, and there's your shareholder saying, why didn't you anticipate this?»
Basically, the
campaign requests that restaurants stop buying bottled water for these reasons: - Tap water is no less safe than bottled water, especially if the tap is filtered - Restaurants will protect customers from the chemicals and pollutants found in various
brands of bottled water - The city of San Francisco's water is tested more than 100,000 times each year, and it meets state and federal water quality standards that are stricter than bottled water standards - It's cheaper - It's better for the environment to end the manufacturing of plastic bottles -
Focusing on using tap water will refocus monies towards the repair and maintenance of our water infrastructure