Sentences with phrase «brand campaigns in»

He also added that the company will hold new brand campaigns in the near future, so as to make the brand «resonate» to Indian customers.

He often appropriates recognizable imagery from advertisements and branding campaigns in order to question the ways in which commercial media distorts the ways in which audiences see themselves and each other.

Not exact matches

After a successful Kickstarter campaign in 2015 based around the ADED Pant, Public Rec is now a full - fledged apparel brand ready to bring its product to a much wider audience.

How JetBlue Lost: In 2010, JetBlue unveiled its «You Above All» campaign, forever changing the brand promise for customers.

Email marketing campaigns as well as website ads can also benefit from knowing the specific groups of people interested in your brand's offerings.

Pebble, the smartwatch maker that two years ago launched its business with a crowdfunding campaign on Kickstarter, is making all kinds of waves in the world of connected devices, where brands such as Apple, Google, Samsung and Amazon.com dominate.

The ongoing #MeToo and Time's Up movements may make it seem like celebrating IWD is a no - brainer for brands, but in fact, the campaigns against sexual harassment and sexism have raised the bar, says Erin Keeley, CMO at Mono, an ad agency.

«Last year we did a Twitter campaign last year in the US to raise awareness, and people started doing crazy fun videos about the brand, and made it a lot of fun.

The clients I know who have succeeded on the platform usually devote a significant amount of time and resources to properly listing their products, understanding the nuances of the company's fulfillment and other services, participating in campaigns that have questionable profitability, analyzing reams of data that the service spits out in order to make adjustments to its prices and branding and working hard to live up to Amazon's stringent customer service guidelines.

Direct your marketing campaign to those who have already bought from you through your email list and through staying in touch in order to turn them from buyers into brand ambassadors.

Here's how an influencer marketing deal through Viral Nation works: A brand will tell the company what it hopes to get out of its campaign — for instance, reaching soccer moms in the Pacific Northwest.

Visible Measures, a digital video analytics firm, looked at 82 brand video campaigns in March.

One of the first YouTube - exclusive campaigns by a major brand, the clip earned a spot in the Guinness World Records as the most viewed online ad ever, with more than 25 million views in less than two months.

As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral «Dilly Dilly» campaign in a recent interview.

Cara Maresca — Twitter: As a part of Niche, which Twitter acquired in 2015, Maresca creates cross-platform campaigns connecting brands with influencers on various social networks.

A brand tie - in that manages to tap into the cultural zeitgeist can go a long way, as can a few timely and well - managed social media campaigns.

The marketing is edgy: October's «Touch Yourself» campaign in partnership with Women's Health and Men's Health magazines ditches traditional pink National Breast Cancer Awareness Month branding in favor of a naked woman holding her breasts, encouraging women to do self - exams for early detection.

So, if Uber had done a full - blown ad campaign introducing «Otto,» Clearpath's brand would have been screwed, because the connection has already been made in the mind of the consumer.

Dunkin' Donuts first abbreviated its brand name in its «America Runs on Dunkin'» ad campaign in 2006, publicly embracing the broad appeal of its coffee and positioning the brand as a quick and affordable alternative to Starbucks.

Prior to his now - infamous status, big name brands often used Logan Paul as an ally for marketing and ad campaigns, particularly those in the hopes of garnering millennial and internet - based audiences.

We had a successful crowd - funding campaign and launched the brand in 2013.

These three brands have tapped into something deeper in all of us with their spot - on video advertising campaigns that, respectively, inspire our love of nature and adventure, our need for human connection and the desire for creative thought and expression.

Internet search data shows that Visiting Angels is the best known brand in private duty home care due to our national advertising campaign on internet, radio and TV.

But the real saving grace was an additional $ 11 million in funding and a brand - new advertising campaign.

Brands invest millions in campaigns intended to connect authentically with their customers.

Some of the most popular branding and marketing campaigns of all time have involved jokes, characters, or clever «hooks» that stick in your head.

In her prior position at Kraft Foods, Inc., she oversaw Kraft's Latino Center of Excellence where she led campaigns to increase the company's investment in the Latino market and partner with brands to create impactful marketing programIn her prior position at Kraft Foods, Inc., she oversaw Kraft's Latino Center of Excellence where she led campaigns to increase the company's investment in the Latino market and partner with brands to create impactful marketing programin the Latino market and partner with brands to create impactful marketing programs.

You saw it in Apple's «1984» Super Bowl spot, in which a lone, colorful rebel dares to resist a monochromatic horde of IBM users, and in Virgin Airlines» cheeky campaigns, in which a fun and sexy upstart thumbs its nose at staid and respectable airline brands.

As an individual, Agrawal has been outspoken about her politics (she posted publicly about her support for Secretary Clinton during the campaign and she walked in last month's Women's March on Washington), but her brand also keeps a regular political dialogue with its followers.

In the past, brand promises and marketing campaigns provided companies the first point of contact with potential customers and prospects.

A service that allows advertisers to target users who tweet about specific television shows, which was available only to a few brands when it launched in May of this year, is now available to any marketer running a U.S. - wide campaign.

The brand's new sponsorship of the College Football Playoff, a multi-year deal, will begin in the fall and become a major part of the ad campaign.

One thing every local business should be doing, says James Citron, CEO of mobile video marketing firm Mogreet, is attach keywords to their mobile campaigns that will resonate with customers in order to create brand awareness.

Little by little, however, Klein's campaign team was building a following and developing some brand awareness, first in Greater Toronto, then southern Ontario, Quebec and finally British Columbia's lower mainland.

In the absence of such brand advocacy, you can run an unattached affiliate campaign, in which a partner places his affiliate links in an ad to attract clicks and generate commissionIn the absence of such brand advocacy, you can run an unattached affiliate campaign, in which a partner places his affiliate links in an ad to attract clicks and generate commissionin which a partner places his affiliate links in an ad to attract clicks and generate commissionin an ad to attract clicks and generate commissions.

Everything that makes a mobile campaign successful — opting in, app activation, brand engagement, in store time, redemption — occur because of good content, regardless of the underlying technology.

slogan has been dropped in favor of «Milk Life» as part of a brand new $ 50 million campaign that aims to tout milk's nutritional benefits.

CLARIFICATION: This article has been updated to make it clear that Bud Light's official Super Bowl ad has not yet debuted, and that the commercial that aired on Jan. 22 during the AFC and NFC Championship games is the first in a series of ads that will appear as part of the brand's new «Famous Among Friends» campaign.

Cutting - edge, ultramodern designs should be avoided unless you are already a well - recognized brand, or if those designs somehow tie in with one of your strategies or campaigns.

The beverage brand has also embraced modern times in the form of an Instagram marketing campaign, popping up on a handful of meme - centric accounts.

Founded in 2009, Vert Mobile creates custom brand campaigns across social and mobile platforms for companies like the Weather Channel and ESPN.

Drawing from Gutstein's experience as COO of a cable network called Ovation, Machinima is now planning a portion of its programming in advance, in order to make it easier for brands to plan ad campaigns.

Blue - chip brands such as Unilever, Procter & Gamble and American Express are among the companies who have already used Shazam in advertising campaigns in North America, where the company generates tens of millions of dollars in revenue from the TV side, Fisher said.

And today the 400 - employee company is extending its brand by opening retail stores and issuing auxiliary catalogs, all part of a campaign to reach $ 90 million in annual sales by the end of 1998.

The company specializes in content marketing, social brand management, mobile website and app development, cross-device user experience and user interface, and native advertising media campaigns.

Audience Network is the mobile advertising platform Facebook unveiled in April that allows brands to extend their Facebook ad campaigns across a network of other mobile apps using the social network's targeting data.

In order to solve the problem, Burberry put all their weight behind aggressively rebranding themselves as a high - end luxury clothing brand, even courting such noteworthy celebrities as Emma Watson for advertising campaigns.

Because in a way, social media campaigns can be less expensive than traditional advertising and it can be a great alternative for smaller companies to try and compete with larger brands.

Look for engaging campaigns that resulted in quantifiable increases in brand exposure and sales leads and seem suited to you target market.

When creating and distributing content to increase your marketing reach and brand awareness, you should look to find increases in page views, impressions, and unique users on your web properties and higher open rates in your email campaigns.