Sentences with phrase «brand capital»

It's about leveraging existing brand capital and assets to make a powerful impact.
Gurgaon - based waste management company ExtraCarbon secured Rs 1.5 crore ($ 225,000) in a round led by Brand Capital, the ad - for - equity investment arm of Bennett Coleman & Co. Ltd (BCCL).
Brands in various sectors are gravitating toward content marketing as a scalable way to build brand capital.
In August, Casper raised $ 13.1 million in a Series A round of funding from Kevin Colleran, Slow Ventures, Vaizra Investments, Crosslink Capital, Norwest Venture Partners, Cendana Capital, Silas Capital, Consigliere Brand Capital, SV Angel, A-Grade Investments, Lerer Hippeau Ventures, and New Enterprise Associates.
However, it was due to brand capital of ING Vysya Life that Exide had been keeping the name as is.
SUMMARY Highly motivated, versatile, results - oriented event manager with a passion for creating a «wow» customer experience and the ability to: * Manage staff and facilities for seamless client experience * Monitor restaurant and banquet budgets to maintain costs and increase profits * Navigate in - depth government and corporate group requirements * Foster long - term client relationships * Build on brand capital * Manage insi...
Generally, the results of the present study supported mediating role value capital, relational capital and brand capital variables in relationship between social media and e-shopping of customers.
Our technology expertise, brand capital, and access to our global network via our business development programs help Intel Capital entrepreneurs build lasting success.
After the acquisition, ReliaMax seized control of FUTR's core assets, which include borrower servicing contracts, intellectual property, brand capital, and important team members.
Meanwhile, stock markets are more influenced by trust in corporate leaders, i.e. individual capital, by consumers, i.e. social capital or «brand capital» (in some analyses), and internal organizational efficiency, i.e. instructional capital and infrastructural capital.
An added benefit of investing in internal mobility is that it will increase your brand capital.
Social media marketing had indirectly positive and significant impact on e-shopping of customers via value capital, relational capital and brand capital.
They filled out the questionnaires of social media marketing, value capital, relational capital, brand capital and e-shopping of customers.
Relational capital by value and brand capital had indirect, positive and significant impact on e-shopping of customers.
The results of path analysis showed that social media marketing had positive and significant impact on value capital, relational capital and brand capital.
The direct effect of relational capital on value capital and brand capital was direct, positive and significant.
Three variables of value capital, relational capital and brand capital had a direct and positive and significant effect on e-shopping of customers.
The present study aimed to evaluate the effect of social media marketing on online shopping of customers based on mediating role of value capital, relational capital and brand capital by path analysis method.
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