The creative director and founder of Laird + Partners talks to BoF about crafting
brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Developed creative advertising campaigns with creative directors, wrote and posted blogs, created
branded communications for clients
Not exact matches
The RAC has reinforced its favour of global media and
branding agencies with it announcing a new winner
for its media
communications work.
That's what I use — a pattern of red and blue G's and black quote bubbles that are part of the
branding for my public relations company, By George
Communications.
The group of inspirational judges includes Aaron Firestein and Raaja Nemani, co-founders of BucketFeet which produces shoes designed by artists from around the world; Lance Rios, founder of Hispanic
communication platform Being Latino; Roberto Torres, Luis Montanez and Chris Findeisen, creators of made - in - America apparel
brand Black & Denim; Sulaiman Sanni and Ben Lamson, creators of the crowd - funding website WeDidIt; and Marve Frazier, CEO of premier destination website
for African American popular culture and entertainment Bossip.com and Chief Creative Officer of Moguldom Media Group.
The
communications company's interest in Yahoo was
for the assets and the
brand of the struggling tech giant.
Hopefully this exploration of
brand tribalism will give you some launching off points — building an open line of
communication, providing
for your tribe, and getting actively involved in your tribe's interests —
for rallying members to your group.
Whether or not he can win the presidency remains to be seen, but he's certainly got a knack
for getting people's attention — take a close look at his
communication strategy to take your own
brand to center stage.
By using new technology to create innovative product, design and
communication, it can be easier than ever
for brands across all industries to remain focused on the customer.
A translator can bridge
communication about design, materials,
brand, pricing, production schedules and more,
for both sides.
Adidas AG, a listed German shoe and sportswear company, is considering a sale of its Rockport shoe
brand, according to a statement by Adidas CEO Herbert Hainer. www.adidas.com Axel Springer Digital Classifieds has acquired Israeli classifieds website Yad2 from Walla
Communications, a unit of Bezeq Israel Telecom,
for approximately $ 228 million.
He is a popular keynote speaker, columnist
for Forbes.com and Entrepreneur.com, and
communication coach
for top
brands like Intel, Cisco, LinkedIn, Microsoft, and Coca - Cola.
vCita is an all - in - one customer
communication platform that you can integrate into your existing website to better give your online visitors more of what they're looking
for — direct, meaningful engagement with you and your
brand.
• Employee Code of Conduct
for Online
Communications • Employee Code of Conduct
for Company Representation in Online
Communications • Employee Blogging Disclosure Policy • Employee Facebook Usage Policy • Employee Personal Blog Policy • Employee Personal Social Network Policy • Employee Personal Twitter Policy • Employee LinkedIn Policy • Corporate Blogging Policy • Corporate Blog Use Policy • Corporate Blog Post Approval Process • Corporate Blog Commenting Policy • Corporate Facebook
Brand Page Usage Policy • Corporate Facebook Public Comment / Messaging Policy • Corporate Twitter Account Policy • Corporate YouTube Policy • Corporate YouTube Public Comment Policy • Company Password Policy «While it may seem frivolous to spell out policies
for every social network, that's not quite the point,» Falls says.
In my role managing Firebrand Group, I've been lucky to advise top - tier
brands for years on the future of marketing and
communications.
It's a number that proves email is still a heavily used
communication platform
for consumers,
brands and enterprise marketers.
While Twitter can be an incredible tool
for content discovery and
communication, it also can serve, in tandem with LinkedIn and Facebook, as a way to fashion a solid portrait of your personal
brand.
Email will cease to simply be a medium
for communication and evolve into a platform that helps
brands deliver cross-channel experiences.
For brands, particularly iconic ones, marketing to Millennials poses a challenge because the group's purchasing,
communication and personal - interaction habits and prefer - ences differ significantly from those of earlier generations.
You want them to consume all aspects of your
brand, the product or service as well as all the
communications (like your social channels,
for example).
With over 25 years» experience in advertising, marketing
communications and
brand development, he helps clients create new
brand names and compelling verbal identities
for their companies, products and features.
Just ask Bowman & Partners, a Roanoke, Texas - based startup that mines a wealth of
brand and consumer data to create customer management strategies and marketing initiatives
for clients that include Comcast Business, United Healthcare and Windstream
Communications.
To prepare, Unilever has developed a game plan and set of standards
for communications, images, and
brands that prioritizes mobile.
Abdulwahed Juma Fraish, Executive Vice President
for Brand and Corporate
Communications at du, announced that according to an Ipsos survey conducted as part of the campaign, 55 % of respondents reported feeling regret after posting something online.
Critics
branded the conservative - leaning channel «Fox News North» and were alarmed that Kory Teneycke, a former
communications director
for Prime Minister Stephen Harper, was heading up development.
The proprietary enables its users to create and publish messaging profiles which may focus on individuals, talent,
brands, local businesses, enterprise and celebrities to allow direct connection, powerful automations and superfast
communication, as well as being extremely fast, simple, highly secured, personal and fun
for friends and loved ones to stay in touch.
As another outlet
for your
brand's
communication, consider the tone and shape of your voice.
This shift has opened the door
for free and open
communication between
brands and their customers — but how are
brands responding to the change?
Cathy Hackl @cathyhackl Chief
Communications & Content Officer at Future Lighthouse Presenting: Facebook Live
for Brands
We create the kind of ideas
for digital and offline
communications that assure engagement and loyalty to a client's products and
brand.
Creating the right
brand, offer and
communications for your business involves just the right mix of above the line advertising, public relations, social media and event marketing.
He is an influential
communication and leadership advisor
for the world's most admired
brands: Google, Accenture, Intel, Coca - Cola, Allstate, LinkedIn and companies that touch our lives every day.
BlackBerry's ability to manage inventory and asset risk; BlackBerry's reliance on suppliers of functional components
for its products and risks relating to its supply chain; BlackBerry's ability to obtain rights to use software or components supplied by third parties; BlackBerry's ability to successfully maintain and enhance its
brand; risks related to government regulations, including regulations relating to encryption technology; BlackBerry's ability to continue to adapt to recent board and management changes and headcount reductions; reliance on strategic alliances with third - party network infrastructure developers, software platform vendors and service platform vendors; BlackBerry's reliance on third - party manufacturers; potential defects and vulnerabilities in BlackBerry's products; risks related to litigation, including litigation claims arising from BlackBerry's practice of providing forward - looking guidance; potential charges relating to the impairment of intangible assets recorded on BlackBerry's balance sheet; risks as a result of actions of activist shareholders; government regulation of wireless spectrum and radio frequencies; risks related to economic and geopolitical conditions; risks associated with acquisitions; foreign exchange risks; and difficulties in forecasting BlackBerry's financial results given the rapid technological changes, evolving industry standards, intense competition and short product life cycles that characterize the wireless
communications industry, and the company's previously disclosed review of strategic alternatives.
Communications or PR Campaign of the Year - Reputation /
Brand Management GOLD STEVIE WINNER: Procontent Sp. z.o.o., Warsaw, Poland: Reputation Management - Procontent
for Saxo Bank Poland SILVER STEVIE WINNERS: Accenture, Chicago, IL USA: Accenture's Reputation /
Brand Management
Communications / PR Campaign Tugboat
Brand & Business Development, Highwood, IL USA: Harris Broadcast: Behind the
Brand
Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward - looking statements, including, without limitation: BlackBerry's ability to enhance its current products and services, or develop new products and services in a timely manner or at competitive prices, including risks related to new product introductions; risks related to BlackBerry's ability to mitigate the impact of the anticipated decline in BlackBerry's infrastructure access fees on its consolidated revenue by developing an integrated services and software offering; intense competition, rapid change and significant strategic alliances within BlackBerry's industry; BlackBerry's reliance on carrier partners and distributors; risks associated with BlackBerry's foreign operations, including risks related to recent political and economic developments in Venezuela and the impact of foreign currency restrictions; risks relating to network disruptions and other business interruptions, including costs, potential liabilities, lost revenues and reputational damage associated with service interruptions; risks related to BlackBerry's ability to implement and to realize the anticipated benefits of its CORE program; BlackBerry's ability to maintain or increase its cash balance; security risks; BlackBerry's ability to attract and retain key personnel; risks related to intellectual property rights; BlackBerry's ability to expand and manage BlackBerry ® World ™; risks related to the collection, storage, transmission, use and disclosure of confidential and personal information; BlackBerry's ability to manage inventory and asset risk; BlackBerry's reliance on suppliers of functional components
for its products and risks relating to its supply chain; BlackBerry's ability to obtain rights to use software or components supplied by third parties; BlackBerry's ability to successfully maintain and enhance its
brand; risks related to government regulations, including regulations relating to encryption technology; BlackBerry's ability to continue to adapt to recent board and management changes and headcount reductions; reliance on strategic alliances with third - party network infrastructure developers, software platform vendors and service platform vendors; BlackBerry's reliance on third - party manufacturers; potential defects and vulnerabilities in BlackBerry's products; risks related to litigation, including litigation claims arising from BlackBerry's practice of providing forward - looking guidance; potential charges relating to the impairment of intangible assets recorded on BlackBerry's balance sheet; risks as a result of actions of activist shareholders; government regulation of wireless spectrum and radio frequencies; risks related to economic and geopolitical conditions; risks associated with acquisitions; foreign exchange risks; and difficulties in forecasting BlackBerry's financial results given the rapid technological changes, evolving industry standards, intense competition and short product life cycles that characterize the wireless
communications industry.
Leading S&P Dow Jones Indices» international media efforts, David oversees all major index - related press events and initiatives, serving as a global strategic
communications counselor
for S&P Dow Jones Indices in the areas of crisis
communications, response planning and
brand / reputation management.
The challenge
for brands is to sustain
communication and engagement with consumers in emerging markets.
In this role she is also responsible
for the Qantas Group's external and internal
communications including managing the Qantas
brand, marketing and sponsorship as well as PR and corporate affairs
for the Qantas Group including Jetstar.
With an employee social media program, you can showcase your culture and employer
brand, improve
brand health, increase lead generation, find better sources
for talent, improve efficiencies in work and
communications, and have an on - going investment in employee knowledge.
Prior to Redscout, Natasha served as part of the senior Strategic Planning team at Kirshenbaum Bond, working on marketing and
communications strategy
for brands including Edward Jones, Meow Mix, and Equal.
«Political polarization and the widespread use of social media are the chief reasons that it's increasingly difficult
for brands to remain neutral on societal and political issues,» says Gene Grabowski, a partner at crisis
communications firm KGlobal.
The client side came knocking again some years later and Simon joined Nike in the UK, to run
Brand Communications (advertising, digital and media)
for football, athletic training and iD, developing their early forays into social media and gaming.
For example, we may (i) send you promotional offers, materials, and other
communications and information about Kraft Heinz Foodservice (Canada), its portfolio of
brands, programs and its partners, (ii) respond to your comments or questions, or (iii) contact you if needed while processing a product or service you requested through our website.
CARMINE GALLO is a three - time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and
communication advisor
for the world's most admired
brands.
Prior to becoming a food stylist, she worked in
brand communications on the agency side
for six years, then decided to jump ship and go to pastry school.
As a trusted voice in the dietetics field, she collaborates with like - minded
brands for recipe development and nutrition
communications.
We offer a wide variety of services
for our wine clients including
branding, media relations, issues management, special events and customer
communications.
Recently, the company launched a new look and identity
for the
brand that included a logo, tagline, website and a number of marketing and
communication tools.
It secured the top spot once again among food companies on the BrandZ list of Top 100 Most Valuable Chinese
Brands for 2017, according to marketing
communications group WPP.
Australian supermarkets Woolworths and Coles, along with food
brands Kellogg's, Vegemite and Milo are among the top 10 «meaningful
brands»
for Australians, according to new findings from
communications...