"Brand confusion" refers to a situation where people get mixed up or have difficulty distinguishing between different brands or products. It occurs when consumers find it hard to identify the unique qualities or characteristics that set one brand apart from another.
Full definition
B&N does not really have a solid digital textbook platform and the company has created
brand confusion with their NookStudy, Yuzu and whatever their running now.
If there is not full support for the hard fork from bitcoin holders, the end result could be a split of Bitcoin into two separate cryptocurrency networks, which could cause
extreme brand confusion among the general public (depending on the severity of the split).
If there is not full support for the hard fork from bitcoin holders, the end result could be a split of Bitcoin into two separate cryptocurrency networks, which could cause extreme
brand confusion among the general public (depending on the severity of the split).
Chrysler has always experienced
brand confusion in the mid-sized segment, and this top - trim model is a bit too close to Cadillac ATS money for our liking.
The US version of Trenched will lose its original name in favor of the international version in order to maintain multiplayer compatibility across all versions as well as to
reduce brand confusion going forward.
Good - marketing intentions aside, RIM may have actually added to its ongoing
BlackBerry branding confusion with the Bold 9650 because of this confusion.
In the traditional business environment, a trademark would prevent this form of apparent
intentional brand confusion (BofA versus BofCash).
Beemer said
such brand confusion is the result of an over-homogenized retail market in the United States.
If a competitor is using the same hashtag or one that is very similar, the result could be
brand confusion in the marketplace and a loss of brand equity.
It seems like a potential
for brand confusion, but I guess the mammoth Amazon doesn't have to worry about competing with a local one - day convention.
Initially, they identified that there was
brand confusion with the name «Furburbia» and the name Friends of Animals Utah.
He'll only do one benefaction per city — he doesn't want
any brand confusion, he says.
Just Fab asks that Fab be barred from selling any items that compete with its own and to reimburse the company for business lost due to competition and
brand confusion.
It just made me wan na throw up because that's
brand confusion.»
PRO TIP:
Brand confusion is the # 1 brand killer!
Remember,
brand confusion is the number one brand killer, so just because you can teach a course doesn't mean you should teach a course.
In 2009, we saw that
brand confusion and internal focus were problems, and sold our consulting business (which had been about 15 % of revenue since 2007) to Distilled.
They did a lot of great shows together over the next nine years but decided to go their separate ways because of what Zwirner describes as «
brand confusion» — they still share artists, inventory, and clients, and continue to work together.
As the multinationals acquired their first legal publishing companies,
branding confusion was the norm.
... Google Pay launched last week, becoming the latest entry in the world of master -
brand confusion.
Due to
brand confusion and the possibility of alienating Apple users who may think Pay is restricted to Android device owners, Google opted to combine the services under the Google Pay umbrella back in January.
Microsoft offered the handsets at a discount during the week of Black Friday, which lead to
the branding confusion.
One big reason, as he alluded to, is
brand confusion.