It's not enough for them just to use your logo the same way you do;
brand consistency goes deeper, to your brokerage's core values, says Martin Jelsema, founder of brand management consultant Signature Strategies in Denver.
Not exact matches
«We want everything to have
brand consistency, so when a guest
goes into any Denny's, they get the same quality and are not disappointed,» Lafreeda explains.
In this week's Shop Talk interview, we
go behind the shopfront and talk to Isky from family business Dot & Cross about
branding, the importance of
consistency in product photography and why you shouldn't devalue your work in your pricing...
Agree on the r8 comment, sick of seeing bogandore copies, even the golf R (yes VAG in know) and now Mercedes amongst every other
brand seem to be jumping in with similar strip - led lights... so good for audi to
go for
consistency in their «face» of each model... that is why resale value will be good on thesemodels.
Freelance editor Maleah Bell, who has advice for publishers who are looking to boost creativity but maintain
brand consistency, says: «Never assume anything should
go without saying, or that an in - house process is an industry standard.
«
Branding an author (not with a hot piece of metal, I promise) is really about
consistency and making sure readers can recall the authors they like when shopping for books, and can easily identify what they're
going to get from those authors» books,» says Wendell.
To make yourself more visible and easier to find, you need to
brand and build your online presence while monitoring your online reputation, following these guidelines as you
go — Relevance, Quality, Diversity, Volume,
Consistency.
We talk about the importance of building a relationship before you
go for the lead, the role of repetition and
consistency in building
brand recognition, and why marketing yourself as a generalist is less effective than carving out a specific niche.