Sentences with phrase «brand desirability»

Each year, ALG's Residual Value Awards recognize the vehicles and brands that deliver a complete product experience to their customers — exceptional vehicle quality, strong brand desirability, and long - term reliability.

That strategy pushes brand desirability and helped Adidas steal market share from larger rival Nike.

Not exact matches

It appears that Under Armour has a poor favorability rating not just because it's a younger shoe brand than its rivals — its cool factor and desirability are also low among young consumers.

Still, the company is redoubtable for its discipline and the desirability of its brands: Vans, for one, is growing as fast as ever.

Our assessment is that this promotion was too much about the brand, especially the desirability and culinary inspiration of Tuscany, and not enough about the $ 10.95 price point and affordability of the new dishes.

These include a seminar by The Drinks Report entitled «Building a brand's desirability through creative design»

Felicity Murray, editor of TheDrinksReport.com, will present a case study on how original and unique designs sell products and help build a brand's reputation and desirability.

Appartement 103 creative director Julien Zylbermann says: «Sharing their passion and vision to enhance the desirability of their brand, our client truly opened their doors to us, sharing their deep understanding of Vana Tallinn world and its heritage.

Experts, including Rob Asterley, co-founder at Asterley Bros, Helen Chesshire, co-founder and distiller of Brighton Gin, and Catherine Monahan, founder and CEO of Gigglewater, will examine how, in today's crowded marketplace, original thinking, a unique story and imaginative packaging can enhance a new product's desirability and create a strong brand identity.

The show also welcomes back a firm favourite in the shape of The Drinks Symposium, which will present three case studies examining how, in today's crowded marketplace, original thinking, a unique story and imaginative packaging can enhance a new product's desirability and create a strong brand identity.

«What would happen if fruits and veggies were marketed like the brands that are winning the desirability game?»

In analysing the company's growth strategy in February 2017, Solca wrote, «The company has a very strong platform, but has work to do to close the brand awareness and desirability gap with the sector's leaders.»

The focus of this strategy was to significantly increase the desirability of our brands, because only with desirable brands can we sustainably grow sales and improve profitability,» explains Kasper Rørsted, chief executive of Adidas Group.

M&A history in luxury has shown that mergers don't obviously help in regaining brand traction and desirability, while cost efficiency in the face of declining brand momentum are often just a way to run in order to stand still.»

The primary objective of the role will be to drive the brand strategy of the luxury brands globally, constantly elevating the desirability of the Ralph Lauren Luxury brands to acquire new customers, retain existing customers and drive sales in the luxury category.

Which company would invest in the critically acclaimed luxury label had been hotly debated, as the combination of the brand's youth and reputation (it has won five CFDA awards), as well as its underdeveloped retail presence gave it huge desirability and profit potential.

Stanger's Simon & Schuster books, «Become Your Own Matchmaker,» «Find Your Match,» «Seal the Deal» and «Raise your Desirability Factor» and DVD «Married in a Year,» and audio coaching programs «The Single Girls Handbook» and «Attracting a Soul Mate,» have a loyal, devoted following, and continue to brand Patti as the ultimate «matchmaking expert.»

While many loyal Maserati fans have cried foul with regard to this strategy, which they perceive as diluting the brand's desirability and exclusivity, the Alfieri concept is living proof that Maserati is still capable of exciting us with breathtaking design and exotic appeal.

As with most Land Rovers, the brand image and desirability of the badge mean the Discovery's residual values should be strong.

Range Rover Evoque Convertible As the latest model in the Range Rover Evoque line - up, the all - new Range Rover Evoque Convertible enhances the desirability of the Range Rover Evoque family, expanding the Land Rover brand to a new audience of customers looking for a unique combination of open - air driving and luxurious refinement.

The result is the ultimate expression of fun and desirability building on the ever - popular Evoque nameplate which continues to bring new customers to the brand.»

It's arguably the most impressive car in the brand's young lineup: combining performance and handling with practicality and desirability.

«Our long - term goals are to increase brand awareness and to elevate Suzuki in the eyes of consumers in terms of product image, quality and desirability,» said Cam Smith Arnold, American Suzuki's director of corporate brand marketing and communications, at a media preview for the vehicle.

New brand presence to accompany premium car maker's model offensive in the luxury segment — Focus on desirability, exclusive experiences and unforgettable moments in time

It's arguably more than a match for the iPhone X in terms of looks and pure desirability, even if it lacks brand recognition.

It's also helpful that she brands herself as a «versatile Director of Digital Marketing» right from the start, which enhances her flexibility and desirability as a candidate.