Sentences with phrase «brand differentiation which»

Not exact matches

To help further strengthen brand equity and differentiation within the category, during the second quarter, LongHorn will introduce a new menu design, distinctive new steak offerings and a new advertising campaign that more effectively communicates their passion for delivering a great steakhouse experience with a little more attitude than the current campaign, which we believe will help further differentiate the brand.

High - quality printed labels (which are applied in - mould) guarantee premium visual quality and distinct brand differentiation.

Pure - Pak Curve has a curved panel which can be used for product features, brand differentiation and on - pack - promotions for stand out shelf appeal.

Yet the same issues which have kept many of Japan's highly covetable fashion brands off the international market for so long also go a long way toward explaining why they represent a trump card for many international retailers looking for a point of differentiation in an increasingly homogenized marketplace.

Hackett adds that a good product categorizing tool which defines important similarities and points of differentiation will help a retailer in the following ways: • Determine which items fall into the good, better, and best within each category and sub - category • Develop guidelines for choosing new products to add to their assortment • Identifying brands that should be expanded or contracted based on growth and strength trends of each brand within their assigned category • Determine how much space should be allotted to each category based on space to sales movement • Determine merchandise locations and prioritize brand positioning • Develop advertising strategies based on these trends • Build a story line for the products in their store • Provide training materials for staff to communicate these categories to the consumer and the differences between them Here's a few more tips from Hackett: Categorize: A great buyer develops strong tools to categorize and sub-categorize their business.

In my opinion, being a solo or small firm can be a great selling point and can help create effective brand differentiation, which is central to marketing success.

The key to a successful brand, and ultimately true differentiation, is an in - depth understanding of client requirements, an effective message and of course, a strong marketing strategy, all of which should be neatly aligned around the values of the firm.