Sentences with phrase «brand dilution»
"Brand dilution" refers to a situation when a company's brand becomes less clear, distinct, or impactful due to various factors such as excessive expansion, inconsistent messaging, or low-quality products. It means that the brand's value and recognition among consumers weaken, which can negatively affect its reputation and competitiveness in the market. Full definition
We're not worried about brand dilution as long as the demand for new products exists.
canadianbusiness.com
Since joining Burberry in 2001, Bailey worked with former chief executive Rose Marie Bravo and her successor Angela Ahrendts to save the British stalwart — best known for its classic, durable trench coats — from a period of brand dilution.
Purists hated the idea of a four - door Porsche, and blamed Porsche's perceived brand dilution on its corporate partnership with Volkswagen.
Is all the talk about brand dilution getting silly at this point?
Automobile: Everyone in this industry talks about brand values, and brand dilution comes up all the time as a concern — especially for premium brands like yours, and now we see, as noted, the expansion of AMG's footprint.
As for brand dilution, Källenius notes the average sale price for AMG products is higher than it's ever been.
Namely, just like Galaxy brand dilution is reaching new heights, there are way too many Huawei and Honor devices released with similar specs and virtually identical designs, making it impossible to distinguish the Y7 Prime 2018 from the 7C, for instance.
Sounds like there's something for everybody in the pipeline, though this level of brand dilution is rarely a good idea.
Retailers also worry about brand dilution, which is when customers experience a product at a lower quality and a lower price point and reduce their valuation of the brand, Soysal said.
The study did not find evidence of cannibalization or brand dilution.
Upon joining Burberry, Ahrendts shut down 35 product categories, many featuring the widely recognisable Burberry check, as part of her efforts to recast the enterprise as an «inviting luxury company» after years of over-licensing and brand dilution.
HH = Harlequin Historicals (one of the traditional category Harlequin lines — this is a new medallion logo they have added to front cover in recent months) Hh = Harlequin Horizons (the vanity / subsidy press recently launched) How they can legitimately think there won't be brand dilution is beyond me, when the biggest difference between these two brands is whether or not a letter is capitalized?
I think the brand dilution aspect may have something to do with this, too.
I don't think that the fall of Rock Band is entirely about the game itself — oversaturation, brand dilution, missed opportunities etc..
You discover that the faculty were given stipends as incentives to participate in these programs, which for some might diminish the philanthropic aspect, as did the universities making hay in the press out of these gifts, while ensuring, as Walsh frames it, that there is no brand dilution, in fact, just the opposite.
The discussion started with key design goals, such as establishing credibility and brand, following best practices for accessibility, and avoiding copyright violations and brand dilution.
But it's not like you can still buy those anywhere, so the brand dilution and cannibalization risks are minimal.
Brand dilution and product confusion are major issues for many Android device manufacturers these days, but Asus is especially weird and careless about naming its mid to high - end smartphones.