"Brand essence" refers to the core and fundamental qualities or characteristics that define a particular brand. It represents the unique and essential traits that distinguish a brand from its competitors and shape its identity in the minds of consumers.
Full definition
Researched, designed, and programmed cross-browser and cross-platform website solutions adhering to the unique
brand essence of each client using the latest technology and current artistic trends.
«Our
global brand essence is «Always Vibrantly Authentic,» and we really are a brand that developed its menu, recipes and heritage from Latin America,» he says.
The overall result is an iconic, contemporary design that is true to the Ballantine's
Finest brand essence and its original packaging, building on and enhancing its most familiar elements, which have led to its position as one of the most consistent and recognizable brands in the world.
I didn't see any other effects such as brightening nor healed my acne, which is something I'm not used to when it comes to a
Korean brand essence.
With the U Hotels &
Resorts brand essence and requirement of specification make it faster and easier for us to develop more hotels to serve the need of market, based on our total investment funds, because the brand is all about the unique concept of service delivery.»
I'm speaking in detail
about brand essence in today's webcast but in a nutshell, we're looking at three subtle but powerful statements:
Utilization of a highly sensitive skillset cultivated by 20 years of public and private sector professional experiences providing public affairs and communication services intent in sharing knowledge, affecting perceptions, and
identifying brand essences / promises en route toward market distinction through competitive advantages
«It is evident that there are numerous instances whereby you have adopted trademarked imagery and
brand essences of the character to the benefit of enhancing your career and popularity.
It inspires me to go out there and talk to more customers to discover what
my brand essence is.»
Our creative team breaks boundaries, forges new paths, takes inspiration and runs with it; above all, we find intelligent ways to bring
your brand essence to life.
Brown - Forman's Finlandia vodka has unveiled a new packaging design that captures the «dynamic essence» of the brand
Strategy forms the foundation, clarifying
the brand essence and emotional triggers that will create lasting relationships with consumers.
TOD»S 2013/14 Fall Winter women's collection adhering to the brand DNA, the Italian style and the «Made in Italy»
brand essence of the perfect present.
Designers can focus more on
their brand essence and products, and therefore deliver their best collections possible.
I'm quite a fan of the products from drugstore
brand Essence.
«By aligning with our Radisson brands, Country Inn & Suites hotels will benefit from increased name awareness among new and prospective guests, while retaining
its brand essence of modern country warmth enjoyed by our current guests.»
Vida Hotels & Resorts will operate the hotel and serviced residences, bringing
its brand essence of warmth, simplicity and creativity in design - led spaces.
My contribution would be to give them a very unique voice with which to express
their brand essence, which would also be informed by my rather ahead - of - the - curve brand and marketing theories.
Talking about a law firm's «
brand essence» is understandably a little tough to do.
But
brand essence is real whether you've defined it or not.
Brand essence is just one piece of the process outlined in our white paper on law firm brands.
MAJOR QUALIFICATIONS • Proven record of performing ongoing daily maintenance of all accounts from booking orders to brand allocation • Hands on experience of processing data and generating routine reports regarding sales results, sales force earnings and market conditions • In depth knowledge of integrating ad sales,
brand essence and sales processes • Highly skilled in handling requests for proposals, insertion orders, editorial credits and client communication
These guys just haven't done a good enough job of carving out
a brand essence.