Sentences with phrase «brand ethos»
"Brand ethos" refers to the core values, beliefs, and principles that a brand stands for. It represents the overall character and identity of a brand, influencing its actions, decision-making process, and how it relates to its customers and society. Full definition
Partnerships that fail inevitably confuse brand ethos and / or target audience.
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However, the contemporary offices are not restricted to the traditional definition of workspaces, rather they have become an extension of brand ethos, work culture and the principle for which a company, an establishment or a unit stands for.
I understand that economics does mean that brands under one umbrella will have to share parts to survive - it's finding ways to achieve that and still preserving that underlying brand ethos - that's where the true brilliance lies.
«These two new UK hotels are a wonderful example of design, style and sophistication situated in revitalized thriving urban destinations — perfectly reflecting the AC Hotels brand ethos,» said Toni Stoeckl, global vice president, lifestyle brands, Marriott International.
The new microsite complements this inclusive brand ethos, offering a one - stop portal where LGBT travellers can explore the collection's holiday, celebration, honeymoon and group offerings.
«HUAWEI's brand ethos mirrors our own commitment to premium innovation and functional design so we are delighted to partner with HUAWEI to bring high - performance individuals the smartphone that they demand, and deserve, says Dr. Jan Becker, COO and spokesperson of the Management Board of Porsche Design Group.
Creating a brand plan ensuring all aspects of the products or companies activities align with the ethos and goals of the brand
It was never really a big decision to take these things onboard, because they've always been etched into the brand ethos from the beginning.
«The Royals are loved in the US and I admire the brands ethos so it was a super rewarding project to work on, albeit challenging.
We can't wait to meet lots of new people, talk to them about our brand ethos and products and hopefully we will also have time to try some of the other fantastic products across this expanding market sector.
The brand ethos firmly lies in timeless, elegant pieces that stand the test of time.
Mercedes - Benz's brand ethos has nudged the manual gearbox aside over the years, but hope is not yet lost for three - pointed - star enthusiasts who prefer shifting for themselves.
Actually, Land Rover designers must be commended in keeping with the brand ethos and established DNA despite having a clean sheet design.
«The world - class Sodashi product offering resonates with our brand ethos with thoughtful consideration for the environment,» said Joost Heymeijer, general manager, Emirates Wolgan Valley Resort & Spa.