Bradford spoke about how The League focused on building up hype and a dedicated group of early users and
brand evangelists by throwing exclusive parties before the app even launched.
Not exact matches
In 2009, Mckinsey published an article entitled «Consumer Decision Journey»
by David Court et Al where they coined the term Consumer Decision Journey (CDJ): This is basically the journey of an online customer and how they go from uncertainty to certainty just to end up into being a loyal customer, and eventually act as an
evangelist for the
brand.
'' «ethics aside» from f / k / a editor emeritus ethicalEsq is getting a little annoyed
by the «ethics aside» approach of the gurus and
evangelists of law firm
branding, marketing and alternative or value pricing.