Not exact matches
This marketing firm (No. 123), which counts Reddit and Dell among its clients, designs and produces
branded events rooted
in experiences.
As Vijay Chittoor, a marketing thought leader and the founder and CEO of Blueshift wrote:» «Marketing Automation 1.0» was all about reacting to simple «
events»
in a user's journey with a
brand, with simple rules set up by marketers.
«The insight we are focused on is this notion of warmth
in a cold world,» Peter Nowlan, the company's chief
brand and marketing officer, told The Gathering
event held
in Banff Feb. 18 - 19.
Recognising a need for quality
event and party hire supply
in Perth, and taking note of what the market wanted, Ms Pederson launched a business supplying
brand new and innovative equipment.
Those have included fewer sales
events and the departure from many department stores like weak Macy's locations, even if that hurts sales
in the short term; the aim is to protect profit margins and stave off the cheapening of the
brand.
While marijuana legalization has spread around the country
in recent years, the product still remains illegal federally — but these
brands are using the occasion to appeal to members of their customer base who might be celebrating the annual
event.
In other words, it's more than just a figurehead position — it can involve appearing at
events, flying to other countries to represent the
brand, and meeting with people about potential partnerships.
But that wouldn't mean much if we didn't take the opportunity to involve and include our employees
in the
brand activities -; going to some of the
events that we sponsor, getting to go on film shoots, interacting with pro athletes.
In a world of split - second attention spans, if you can stay nimble enough to leverage your celebrity partnerships in a way that rides the wave of current events, pop culture or social media «chatter,» you can make both branding and fundraising magi
In a world of split - second attention spans, if you can stay nimble enough to leverage your celebrity partnerships
in a way that rides the wave of current events, pop culture or social media «chatter,» you can make both branding and fundraising magi
in a way that rides the wave of current
events, pop culture or social media «chatter,» you can make both
branding and fundraising magic.
This year, more than 1,000 retail
brands, representing 180,000 stores
in 330 mainland cities, will participate
in Alibaba's
event, according to a recent press release.
Nike is the official sponsor of USA Track & Field through 2040, but Symmonds is sponsored by Brooks running; while he was happy to wear the Nike kit
in competition, he did not like being forced to wear the
brand at subsequent
events.
Back
in April, Trusted Media
Brands conducted a survey with 300 advertisers and marketers who were at a recent
event.
«I took
in an
event at a
brand new Outlaw Kart Track just south of Knoxville.
The
brand uses the strategy of responding to
events in the news and pop culture — from the Super Bowl to the NBA playoffs to Hostess's bankruptcy filing announcement — with related trivia to get people tweeting.
It can be included
in your
branding tool kit and used when you're invited to speak at
events or featured
in a newspaper or magazine.
What you can do: Tweeting about news and live
events helps your
brand stay current, but make sure you're saying something original or you'll get drowned
in the noise.
Fashion
brands looking to reach people interested
in New York Fashion Week, for example, will be able to both place video ads on the streams showing the
event and insert themselves into the conversations about the
event.
«TIKI
Brand is not associated
in any way with the
events that took place
in Charlottesville and are deeply saddened and disappointed.
Black Friday is release day for Goose Island's Bourbon County
Brand Stout, an «
event» moment
in the beer world that's so anticipated it erases the often - antagonistic lines between the craft and macro brewing worlds.
And
in an ominous turn of
events, big
brands like Coach, Michael Kors, and Ralph Lauren have reduced the amount they sell through department stores, complaining that the industry's culture of discounting has contaminated their
brands.
At our recent Entrepreneur Live
event, founders of well - known and well - loved consumer
brands shared what helped them stay on track with their missions
in the midst of the changes, challenges and opportunities every entrepreneurial company experiences.
Sources say AT&T and General Motors are two prolific
brands expected to spend less on advertising during this year's
event than the one
in Sochi.
«We found that different
brands and media outlets that wanted to be associated with our lifestyle
brands would pay for
events that marketed our
brands so they were affiliated with us
in the public eye,» he recalls.
While a few
brands have been less than pleased to find themselves wrapped up
in the Ford scandal, others have taken it upon themselves to capitalize on recent
events.
In addition to extending the conversation using the artists who are involved in an event, brands are finding new ways to monetiz
In addition to extending the conversation using the artists who are involved
in an event, brands are finding new ways to monetiz
in an
event,
brands are finding new ways to monetize.
Event organizers can also work with Sharethebus to make sure the
in - bus experience complements what they'll be offering at the destination, using
branded merchandise and activities.
The most obvious opportunity to do this is during major world
events and holidays, but simply developing a fun midweek video that is entertaining and on -
brand can be a great way to bring joy to social media users
in an unexpected way.
In addition to creating face - to - face interaction between you and your customers,
events are also a great way to build community for your
brand.
Make can yourself and your wearables visible
in markets and
events the fashion
brands frequent, like Decoded Fashion and Third Wave Fashion.
With its tourism industry increasingly diversified, a stronger country
brand than when it first hosted the
event in 2008 and other major sporting
events in the bag, Singapore seems to have the upper hand
in the talks with F1.
Loyalty was and is still central to the Bond strategic vision (it's right there
in the name), but Macdonald and his senior team were increasingly taking the company into customer experience and live
brand events, for example, while Maritz
in the U.S. had chosen a more conservative path, staying focused on sales services.
Brands interested
in wearable tech go to all the wearable
events they can.
Yet as far as
brand advantage is concerned, that once -
in - a-thousand-years
event promises to unfold
in a far more democratic fashion.
Those mobile conversations are key for
brands: customers at
events, customers near their stores shopping, customers
in their stores shopping.
World Wrestling Entertainment (WWE) will host the Middle East's biggest ever pay - per - view
event in Saudi Arabia on Friday, as it looks to capitalize on the kingdom's more open stance to foreign entertainment
brands.
Whether you attend trade shows
in your local area or travel to national and even global
events, participating
in and presenting at trade shows is a great way to increase
brand recognition.
The country's biggest e-commerce
brand, Alibaba Group, said sales by the thousands of retailers on its platforms passed 91.2 billion yuan ($ 13.4 billion)
in the first 15 hours of the
event.
In September, 20 of the applicants who best represent Grant's brand motto — «Stand Together» — will be flown to a special event in Scotland where they will be compete to be one of three finalists for the ambassador positio
In September, 20 of the applicants who best represent Grant's
brand motto — «Stand Together» — will be flown to a special
event in Scotland where they will be compete to be one of three finalists for the ambassador positio
in Scotland where they will be compete to be one of three finalists for the ambassador position.
The little vulgar newsshoprint freebie that started
in Montreal back
in 1994 now has more than 800 full - time employees
in 34 countries making books, films, video, magazines,
events and music, all funded through partnerships with some of the globe's biggest
brands.
Superstorm Sandy inspired social media gaffes Without fail, a tragedy or crisis occurs and
brands tweet or post something off - topic or downright offensive
in relation to the
event.
Until recently, measuring social media around a current or planned
event, a
brand, an advertising campaign or a topic was confined to measuring how often the
events,
brands, campaigns, topics and associated keywords were mentioned
in mainstream media and on the web.
In July, New York City was host to two huge blogger
events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered to meet with
brand representatives and attend sessions to hone their online skills.
Subway already announced it was suspending its relationship with Fogle, we have four PR experts weigh
in on how the
event will impact Subway's
brand.
Whether you are a presidential candidate looking to find your biggest follower
in Iowa to invite to a rally, or a
brand looking to invite their 50 most engaged followers on Instagram to a local
event - SocialRank is the solution.
In June, they even organized a conference called The Curvy Con, which brought together bloggers,
brands, and consumers for a plus - size fashion
event.
The Hive made its name among American booze
brands in the 1990s for its live
event marketing chops, putting on parties like the Molson Ice Polar Beach Party with Metallica.
Brand the overview of your products,
events, and campaigns, then share your command center display on every screen
in your office, regardless of size.
On Wednesday, Ad Age held its Surival Summit
event in Chicago, where execs from McDonald's, Kraft Heinz and more shared tips on handling
brand crises.
As we commit 2016 to the annals of history and usher
in a
brand new year, APF Canada's dedicated research team has compiled a list of key stories to watch
in Canada - Asia relations, news, and current
events in 2017.
Some examples are enhancing retail experiences
in - store and online, converting Converse license markets to direct distribution and demand creation investments around global sporting
events like the Olympics, where we launched product innovations and connect our
brands to consumers.