The very low mould costs and flexible production quantities mean food and beverage brand owners can develop unique shapes to support
special brand extensions, limited edition promotions and seasonal promotional activity.
Winning Product: OS Signature Manufacturer: Procter & Gamble Glass Container Supplier: Vitro Packaging New Product Trend: Contemporary bottle shapes
for brand extensions targeted towards a younger demographic Packaging Description: OS Signature is targeted to a younger male market that may still have fond memories of the classic Old Spice scent worn by dad.
McVitie's, Filippo Berio, Chaucer Foods and the Finsbury Food Group are just a few of the companies working
with brand extension agency Beanstalk to extend brands into other categories and markets.
Century 21 brokers can expect higher profit margins as a result of
new brand extensions, new products and services, and ancillary business opportunities, according to Bob Pittman, managing partner and CEO of Century 21 Real Estate Corp..
The
popular brand extension also attests to the humanization of pets — extending not only our human health habits but our brand loyalty and product preferences to our pets.
He's scouting for digitally savvy authors at non-publishing events, creating cross-media stories with book, app, and animation components, and constantly looking for new ways to connect with global TV and film partners, the web, and
other brand extension opportunities.
It's not clear which is more striking in this Katya Kazakina story about Guerman Aliev, the backer behind the fordPROJECT gallery, that the modeling agency makes little money or that someone thinks an art gallery is a
logical brand extension from the fashion and photography business:
«We first spoke to Rare around Rare Replay time,» Daniel Amos, from Tinderbox, the gaming division of
brand extension agency Beanstalk, tells us.
Research Positioning Brand Architecture Identity Brand Management Logo & Visual Identity Elements Co-branding
Brand Extension Brand Standards Customer Experience
«Fans will quickly see how dedicated we are to making World of Warriors our next hit franchise, with regular updates to the game, emphasis on building our global community and
several brand extensions that will make the most of the game's rich story and characters.»
Brands that sell products and have the live inside out mantra handled make
better brand extensions and adapt more quickly to changing markets, because they see beyond the product to the benefits the product gives to its people.
In addition to its success with digital subscriptions, we've also been able to
launch brand extensions like CFG: Cosmo for Guys on the iPad, which enables us to test new concepts without a significant capital investment.
If you have a million minds working on developing this fantasy world, you never know what
great brand extensions are going to come out of it.»
Certain brands have a desire to create this very
polished brand extension — like on their Snapchat, they want to have the perfect lighting, and making sure everybody's using mics accordingly, and have set design all taken care of and what not.
«Their popularity can be seen in the traditional sense as a
mere brand extension,» Ong tells Entrepreneur, «but it is also a signifier of a larger cultural phenomenon: the rise of fan - based global subcultures.»
Its brands include Marriott Vacation Club, The Ritz - Carlton Destination Club and Grand Residences by Marriott, as well as the Marriott Vacation Club
PulseSM brand extension.
«This gives an avenue for individual business owners to add a well -
known brand extension, and they don't have to change what they're doing.»
US: Pernod Ricard rolls - out US$ 3,600 Martell Cognac addition Pernod Ricard has launched an ultra-premium, limited
edition brand extension for its Martell Cognac brand in the US.
This positions American Halal extremely well in terms of Saffron
Road brand extension throughout a number of aisles of Whole Foods Market stores.»
This month, soft drinks commentator Richard Corbett looks at Coca - Cola's most
successful brand extension and ponders its relevance in today's soft drinks arena.
The beers are downright juice, a phrase that was loose at GABF describing Great Notion's Juice Jr., Alvarado Street Brewery's Contains No Juice, Left Coast's Hop Juice, and Sam Adams Rebel Juiced, the brewery's
latest brand extension.
Del Valle product lines, including popular
brand extensions Valle Frut and Valle Fresh, are available in 15 countries including Mexico, Brazil, Spain and the United States, with strategic expansion planned in coming years.
The Marché Tote, which is included under the new
brand extension PDV Privé, is inspired by the classic French market tote and made of technical canvas and leather, features solid brass hardware, an adjustable shoulder strap, and has multiple inner pockets for a piece that's not only beautiful but also functional.
Leandra Medine, chief creative officer and founder of personal style blog - turned - media platform Man Repeller, says that its community — which is actively engaged on social media, but also in the website's comments section — helps to
inform brand extensions.
«We now provide a platform for prominent brands, publishers and communities to offer a differentiated and
profitable brand extension in the form of a mobile dating service.
Spoiler: Not everyone makes it out alive, and MCU fanatics should prepare themselves for plenty more bereavement, though death is hardly a definite in Marvel's world, particularly since some of these folks have sequels and other
brand extensions on the horizon.
Though Chris Weitz's script adds some perfunctory intrigue in the form of a duplicitous Grand Duke (Stellan Skarsgård) who conspires with Lady Tremaine to keep the prince from being with his true love, Cinderella hits all its expected marks — midnight flight, lost slipper, kingdom - wide podiatric investigation — like the good
little brand extension it is.
Every time a learner logs into the Academy LMS, they're logging into a
fully branded extension of your company's online presence.
Taking a traditional bodystyle and turning it into a «coupe» is the on -
trend brand extension of the moment — from SUVs and crossovers to saloons, nothing is immune from the addition of that sloping roof look.
Panasonic is entering the tablet market market not with the proverbial «iPad killer» but with
promoting brand extension between its different devices.
For owners interested in conscientious and
purposeful brand extensions (like Blizzard is with the StarCraft story I wrote), I don't see them wanting to dive into this.
All told I'm fairly pleased to see Rowling move past Potter and I think it was wise to move publisher at the same time enabling a
proper brand extension.
Julie has held several management, marketing and consulting positions, including developing
nationwide brand extensions for companies such as Coca - Cola, M&M Mars and Ocean Spray, and advising numerous animal welfare organizations on marketing, fundraising, spay / neuter and adoption programming.
Meal Mixer line is our
seventh brand extension since July 2017 and is a direct response to consumers» increasing request for premium products tailored to their pet's specific needs.»