Sentences with phrase «brand extension rather»

Not exact matches

However, the contemporary offices are not restricted to the traditional definition of workspaces, rather they have become an extension of brand ethos, work culture and the principle for which a company, an establishment or a unit stands for.

Reading the book through my prism of someone who publishes print magazines and all forms of e-media, and who is always exploring potential new - media business models related to them, I made a note of that «brand extension» strategy of the book's fictitious magazine, Millennium, and how the book's author, the late Stieg Larsson, through protagonist Mikael Blomkvist, outlined (with a 2004 understanding) what today, he would have likely transformed into a Kindle ebook rather than PDF.

One reason why a smaller agency may be the right fit for certain clients is its potential to act like an extension of the client's brand rather than a third party completely.

Rather than disturb an established customer base, retailers such as The Home Depot and OfficeMax have undertaken brand extensions and are placing new formats into new markets.