Sentences with phrase «brand familiarity»
"Brand familiarity" means how well people know and recognize a particular brand or company. It refers to how familiar individuals are with a brand and how easily they can identify and remember it. Full definition
Analysts at Chitika speculate that B&N's new advertising campaign and launch of the new Nook Simple Touch reader (the one with the glowlight) could have had an indirect impact on Nook sales, and that even though the Simple Touch doesn't support web browsing itself, Nook has benefitted in an increase in brand familiarity via its Simple Touch ads.
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The value of brand familiarity is incalculable.
«And then we supplemented those with classic producers for those customers who occasionally require brand familiarity.»
«While that device is a simple e-reader without Web browsing capabilities, the increase in Nook use may be attributed to brand familiarity through these advertisements.»
Major hotel chains bring these features and provide brand familiarity for Western visitors.
However, if you have below average click - through and conversion rates, social media ads can create a bias rooted in brand familiarity, Kim said.
So in a survey that looks at overall quality, brand familiarity and likelihood of buying its burgers, Five Guys won.
Real Living Real Estate received the highest ranking in the Real Estate Agency category based on consumers» perception of its brand familiarity, quality and usage consideration.