Not exact matches
It was the toast of the auto - show circuit and a clear play on Kia's part to redefine the
brand with a classic «
halo»
car — in this case, a rear - wheel - drive, go - fast machine with a game - changing exterior design and an inviting price tag, relative to the upmarket competition.
Establishing Cadillac as a separate business unit from General Motors allows for greater growth opportunities; as de Nysschen explained to us,
halo models and flagship sports
cars will be important to Cadillac's goal to be «restored as a pre-eminent global premium
brand.»
But the clutch does, because it's at odds with what the
halo car of the
brand should deliver: ultimate quality in every respect.
Buick chief Duncan Aldred told us that Buick will need a new
halo car within the next few years, and hinted that the Avista coupe concept foretells the design direction of the Buick
brand.
Because it might not be such a clever idea to have the
brand's first new volume - selling
halo car developed and built in Hiroshima.
The Nissan's incredible performance and ease of use will make it a favorite of performance junkies, but it also serves as a terrific
halo car for the
brand.
What the
brand might really need is some cachet trickling down from the
halo car and sports
car de Nysschen intimated he'd like to see built, possibly based on the Elmiraj concept and rumored mid-engine «Zora» Corvette.
As the crucial
halo car for Honda's premium
brand, the mid-engine Acura NSX will combine the magic of the original, aluminum - bodied NSX sports
car with the technology of a hybrid whose electric motors power the front wheels and provide for torque vectoring, as well.
Finally, offering a sports
car would have a
halo effect on the rest of the Kia lineup, hopefully persuading more buyers to consider the
brand.
After a 10 - year hiatus, Acura is hoping the revival of its NSX supercar line may be the
halo car that will entice new customers back into the
brand's showrooms.
The Infiniti EMERG - E is physical proof of Infiniti's intention to produce a bold
halo model befitting the
brand's promise of Inspired Performance, and also signals an array of exciting new technologies that the
brand will adopt in its quest to build dramatic and sustainable high performance
cars.
2018 Audi R8: The 2018 Audi R8 is the German luxury
brand's
halo car.
But when the opportunity to hire the Mount Panorama circuit arose in the days following last weekend's 12 - Hour sports
car race, it couldn't resist the chance to launch its
brand - new «
halo» model at Australia's most famous racetrack.
The unnamed coupe is expected to make its world debut at the Frankfurt Motor Show this September, becoming a
halo car for the
brand as it attempts to improve
brand image.
Few months ago (in July) we told about the unnamed coupe was expected to make its world debut at the Frankfurt Motor Show the past September, becoming a
halo car for the
brand as it attempts to improve
brand image.
[citation needed] Mr. Hunter then pitched his idea to Toyota's CEO, Akio Toyoda for a
halo flagship sports
car for the Toyota
brand.
This is the latest milestone to be achieved by this highly advanced sports
car, physical proof of Infiniti's intention to produce a bold
halo model befitting the
brand's promise of Inspired Performance.
2018 Ford GT: The 2018 Ford GT serves as the
brand's
halo car and it will compete with other low - production, high - dollar performance
cars such as the Acura NSX, Porsche 911 Turbo, and supercar offerings from Ferrari and Lamborghini.
That is, how you quantify what parts of the
car can put a
halo on the
brand.
To say that a 2015 Corvette Z06 has a blown engine is as normal as it gets considering GM's
brand - new
halo car comes with a supercharged 6.2 - liter V - 8.
The 2010 RTR - C was «built as a
halo car to launch» Gittin's Mustang RTR
brand, says Barrett - Jackson, receiving a unique carbon - fiber body plucked from the very same molds that formed the carbon exterior of his competition - spec Drift Mustang.
With its rear - biased all - wheel drive, nearly telepathic responsiveness, lightweight aluminum - intensive construction and exotic pseudo-futuristic design, the R8 is the
brand's first proper
halo car for the United States.
Dodge will unveil the worst - kept secret in muscle
car history this week at the New York auto show when it introduces the Demon, a heavily modified Dodge Challenger for the drag strip that is intended to be the
brand's new performance
halo.
The Lexus LS became an instant
halo car when it was released in 1990 and was the very basis of which the Lexus
brand was able to grow.
Subaru could
brand it the Crosstrek STi and boom — an instant
halo car.
Kia believes that the GT could provide another family of
cars for the
brand rather than a single
halo model.
The spiritual successors to the gullwinged Mercedes - Benz 300 SL sports
cars of the 1950's, the 2012 Mercedes - Benz SLS AMG sports
cars are the current
halo models for the
brand gliding behind the three - pointed star.
One of one, hand - built as a
halo car to launch the famous Mustang RTR
brand.
It's an ambitious goal, given that the previous sporty
halo car, the Genesis Coupe, didn't quite have the same cachet as a Camaro or Mustang and was ultimately doomed when the upscale Genesis
brand took the sedan version and platform away from the more mainstream Hyundai lineup.
Every company needs a
halo car... The coupe market is dominated by German
brands, and the GT is Kia's first step.
In December 2016, the Detroit News stated «in partnering with Mazda's MX - 5 Miata to resurrect the classic Fiat 124 Spider, Fiat Chrysler not only gained a
halo sports
car for its struggling Italian
brand, but likely saved the most celebrated small sports
car of the past 25 years (the MX - 5)» — citing the markedly increased cost of developing a new
car at the time [14] and «the costliest wave of government regulation since the 1970s.»
For most
car brands, hot hatches are usually the
halo models — the high performance variants.
I don't think that very many will ever be made, but as a new «
halo»
car for the company, I think it's probably showing us lots of technologies and design cues that will trickle down to more accessible vehicles (and possibly be copied by other
brands).