Just as Nissan North America's national TV commercials begin touting
a brand heritage of innovative products, along comes a car to underline the point.
Not exact matches
The cleverness
of the
branding was centred around an individual
of Scottish
heritage who was smart about spending money and savings.»
«Lamborghini and others are building for Chinese buyers but keeping tightly faithful to their original
heritage and
brand cues,» Michael Dunne, CEO
of Hong Kong - based auto consultant Dunne Automotive, wrote in an email.
«With Dunkin' Donuts» unrivaled donut
heritage, the Croissant Donut platform will allow us to bring even more new and exciting flavor options to our fans,» John Costello, Dunkin'
Brand's president
of global marketing and innovation, said in a statement.
«Instant Pot is the category leader in the emerging category, but there's still an opportunity for a
brand that has the trust and
heritage that Crock - Pot has in consumers» homes,» said David Worthington, Crock - Pot's director
of brand development.
With a rich
brand heritage, handsome details, and great prices, Timex appeals to all types
of people, from casual watch - wearers to die - hard collectors.
Sue Simpson, managing director
of heritage brand Lock & Co..
Moreover, their wares have been designed to emulate the look and feel
of century - old
heritage brands, like Filson, paired with the modern appeal
of good engineering.
Having said that, you'll have a far better chance
of being successful in your
heritage branding efforts if you can evoke some sort
of nostalgia in your storytelling.
This is the true heart
of a
heritage brand.
As long as you have some history, you can leverage the principles
of heritage branding to your advantage.
Caldwell expressed a view held by many in the industry: that De Nysschen's preoccupation with «chasing the German
brands instead
of embracing Cadillac's unique
heritage» undermined the
brand's mojo.
«Buffalo Wild Wings is one
of the most distinctive and successful entertainment and casual dining restaurant companies in America,» said Paul Brown, CEO
of Arby's Restaurant Group, Inc. «We are excited to welcome a
brand with such a rich
heritage, led by an exceptionally talented team.
In this case, the main objective was for the
brand to identify the culture
of Burberry with those values that are attractive to their Buyer Persona — the proper British
heritage.
This
brand appears to have little going for it; it only spends c. 5 %
of sales on advertising and promotion, it's only existed for 20 years in a market where
brand heritage has historically been seen as key and it is owned by a small independent player.
BUNN prides itself on being a
heritage brand built on a long tradition
of quality that started well before the beverage division was founded in the late 1950s.
The limited edition packaging features cues to the Cadbury Dairy Milk
brand's
heritage and includes elements
of the pack design that was in - market when -LSB-...]
The developers
of Sagamore Spirit commissioned Solid Light to help bring the Sagamore Spirit
brand to life and to design an immersive visitor experience for the distillery in Baltimore that would inspire a restoration and renaissance
of Maryland's forgotten
heritage of crafting American rye whiskey.
We are excited to share our unique products and
heritage with this
brand - new market, and we think it will be an integral part
of our growth over the next decade.»
«Our Austin
heritage is what the Schlotzsky's
brand was built on, and we couldn't be more proud to work alongside the local community to bring home a GUINNESS WORLD RECORDS title,» said Kelly Roddy, president
of Schlotzsky's ®.
Hannah Fisher, international marketing manager
of malts, Beam Suntory, says: «Bowmore is a
brand with rich
heritage and having the world's oldest Scotch maturation warehouse that houses so many treasures in each and every cask we wanted consumers to be able to see and feel this unique environment and unlock the hidden depths
of the
brand for themselves.»
The packaging communicates Bowmore's history and
heritage as part
of a global campaign, «Unlock Hidden Depths», which also sees the
brand offer a virtual reality experience to bring the legendary No. 1 Vaults to life.
Drawing on a proud
heritage with the first grapes treaded in 1853 at Hardys winery, Accolade Wines has evolved into a global wine company with an extensive portfolio
of quality wine
brands.
The new packs support our customers as they take advantage
of the bourbon boom and meet shopper demand for premium, quality
brands with
heritage.»
«We have a great sense
of responsibility in ensuring these
heritage brands find a good home and will be sad to see them go.»
Nestlé Hot Cocoa is the
brand with 100 years
of chocolate
heritage, providing delicious hot chocolate you and your customers have come to know, trust, and love.
With a
heritage that extends back more than 75 years, the company specializes in the development
of full flavor systems, custom flavor profiles and seasoning products — including supporting some
of the world's largest and best - recognized food
brands.
170 year - old paper innovators, James Cropper and
heritage clothing
brand, Thomas Pink joined forces to commission a stunning paper bar and set
of paper drinking accessories, designed to stand as a centrepiece in the hallowed halls
of London's Institute
of Contemporary Arts (ICA) during the London Collections fashion event.
The company is proud
of its 200 - year UK
heritage and made this a major focus
of the US product
branding to create on - shelf differentiation.
In a spending spree estimated to be in the high tens
of millions, the one - time celebrity «champagne» maker has acquired two
of South Australia's grandest
heritage wineries; he's about to launch a major new wine
brand into the domestic retail trade; and he invested in a large winery in China.
With its colourful, mosaic sleeve, the Made
of Spain Art Edition sits on the shelf between Licor 43 Original and Licor 43 Orochata inviting consumers to experience the
brand and its Spanish
heritage.
Drawing on a proud
heritage with the first grapes treaded in 1853 at Hardys Winery, Accolade Wines has evolved into a global wine company with an extensive portfolio
of quality wine
brands.
Build your business with the strong
heritage of the Nestlé Toll House
brand.
Appartement 103 creative director Julien Zylbermann says: «Sharing their passion and vision to enhance the desirability
of their
brand, our client truly opened their doors to us, sharing their deep understanding
of Vana Tallinn world and its
heritage.
Wine
brand heritage doesn't matter, Glossing the Rex Goliath effect: The success
of newer US wine
brands such as Rex Goliath and Barefoot suggests a new generation places less value on provenance and
heritage than on what the drinks say about them...
Kasia Gebala, cider marketing manager at Heineken International adds: «With the rising popularity
of cider globally, we saw an opportunity to launch a premium cider
brand made by one
of the finest cider producers in the world, appealing to a discerning connoisseur looking for a truly authentic, quality craft beverage with real
heritage.
«It is a great honour and privilege to be leading the ANZP team at Accolade Wines with its portfolio
of wonderful
brands, steeped in an amazing wine
heritage,» Chris Flaherty said.
Quintessential
Brands has unveiled a new bottle design for its Greenall's London Dry gin to better reflect the
heritage, craftsmanship and quality
of the original gin, created in 1761.
Drawing on the proud
heritage of Hardys, one
of the first wineries established in Australia over 160 years ago, Accolade Wines has matured into a global wine company whose
brands sell in over 100 countries.
The drinks market is a unique industry with an abundance
of history and
heritage, which is portrayed not only through the products, but through their delivery to market often propelled by
brand recognition.
Read about the extraordinary
heritage of the spirits
brands that comprise the Beam Suntory family.
The result is both simple and bold in its execution, providing the House
of Elrick with shelf stand - out and, according to
brand owner Stuart Ingram: ``... a final glass product that matches our own exceptional liquid and
heritage.»
Rob Hollis, head
of World Beers at Molson Coors explains: «Singha is an iconic Thai beer with a strong
brand and
heritage worldwide.
The goal
of the overall redesign, a year in the making, is to update the visual elements that instantly represent the Willow Tree
brand to customers, while also honoring the
brand's
heritage as a favorite and trusted New England
brand for over 60 years.
Even before its UK launch date the
brand is already developing a powerful buzz on social media across the UK as craft beer fans eagerly anticipate the arrival
of the ultimate expression
of New Zealand's proud brewing
heritage.
Established by Stewart Monteith in 1868 for the pioneering gold mining communities on the country's South Island West Coast, this
heritage brand has long been loved by a series
of successive generations and is now recognised as a leader in the New Zealand craft beer market.
Currently, 11 processors from across Scotland have signed up to use the Scottish dairy
brand logo, with 18
brands supplying 40 different products across three ranges;
heritage, artisan and organic, all
of which are made using 100 % Scottish milk.
Retelling the story
of the master blender's watchful eye, the light and delicate flavours, colourful aromatic notes and floral bouquet, with hints
of the distinctive, artistic
heritage of the
brand in London's Highgate.
Another
brand that owes much
of its identity to its region's culinary
heritage is The Greene Turtle Sports Bar & Grill, which has 37 locations in the Mid-Atlantic and Long Island.
Many
of its Regional Spring Water
brands also have long
heritage, such as the Poland Spring ®
brand, which dates back to 1845.