Sentences with phrase «brand identity as»

Companies want their executive members to not just be able do their job, but sell the company's brand identity as well.

Dropbox describes its new brand identity as being inspired by the creative work of its customers.

Concern with brand identity as a genuine spiritual state plays a strong role in the work, an examination of painting as a mirror to internal and external states, individual and social intentions.

WIth Need for Speed: Rivals, EA Ghost Games are hoping to steer the series back on - track and reestablish Need for Speed's brand identity as it gears up for the next generation.

Writing reviews and interviewing authors is great if that's your business, but if you want to sell books, you need to understand who your audience is (before you do anything else) and then create content that they actually want, and helps build your brand identity as an author of [whatever genre].

Not exact matches

The power of brand identity can not be understated, as every call and email are a representation of your brand and the value proposition of your business.

The Nymi name doesn't have quite the same brand value as Panasonic or BlackBerry, but Martin believes it's particularly important for startups to establish a clear identity.

Typically, they'd get as long as six months to develop an entire brand identity.

The seven - year - old company, which has 34 employees, will join Zillow as a separate unit, retaining its own brand identity.

Through Fiverr, I was able to help numerous clients meet their business goals and now I can confidently identity myself as a digital branding and marketing specialist.

Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the long - term loyalty of your customers.

If you're building a personal brand, feel free to showcase as much of your personal identity as you'd like.

In addition, Lenovo intends to keep Motorola's distinct brand identity — just as they did when they acquired ThinkPad from IBM in 2005.

Below, Schoolcraft outlines why the rebranding was a success — as well as the pitfalls he often sees small businesses making when it comes to developing a strong brand identity.

I was very interested in this whole notion of each of us as individual professionals who are on the Internet and how that changes the way we do business, our careers, our brand identity.

There's perhaps no other brand as entwined with the Canadian identity as Tim Horton's.

It's truly ironic that the field responsible for branding has a brand identity that's about as unambiguous as Facebook's 58 gender options.

Overdelivering to your customer can powerfully reshape your identity as a brand, and compel your customers to stay with you, rather than go to the Amazon dark side.

Just as parents are responsible for guiding their child to become the best adult he or she can possibly be, it's your job to help your business grow into its brand identity.

Try to pin down as many qualities as possible, and integrate those into your preliminary brand identity.

As I reflect on the great companies I've gotten to know — companies that are winning big in tough, competitive fields — they all exude what brand strategist Adam Morgan calls a «lighthouse identity.»

Tracking the visual elements you include in your content efforts — such as cover images, logos, illustrations, charts — will make it easier to ensure that your work has a signature look and cohesive brand identity.

Scott and Halligan focus on one key factor in the band's extraordinary artistic and business success - their iconic and enduring identity, not just as a band but as a brand.

After two years of transforming the strategy, financial profile, and culture of the company, ING U.S. began trading as a public company on the NYSE under the ticker symbol VOYA, which represents its future brand identity, Voya Financial.

That generally includes other identity work and graphic design as part of the package, according to Laurel Sutton, a principal with Catchword Brand Name Development.

The company repositioned its brand and put aside its identity as an oil company to become an energy company, moving from an old - style, closed corporation to an open, collaborative, new - economic venture.

Brand Identity or Brand Communication is just as important as the actual PRODUCT.

Brand — A marketing identity used by business owners to make their company easily recognizable and attractive to consumers; facilitates marketing as well as loyalty among consumers.

ClickFunnels uses humor, storytelling and imagery in an impactful way to promote their brand and increase awareness for their identity as a whole.

Following the closure of cold pressed juice company Juice Served Here, co-founder and former CEO Alex Matthews now tasked with the job of evolving the visual identity for Forager Project as the plant - based food and beverage brand's new chief marketing officer.

As more consumers gravitate toward organic and seek to know more about where their food comes from, Kashi is rolling out a new brand identity and package design that tells those stories and puts its food front and center.

However, in less developed regions, local energy drink brands are emerging and gaining distribution as a more affordable alternative to multinationals, adding pressure for major players to project a brand identity that consumers from New York to Beijing want to be associated with, and pay more for.»

It feels a little strange to feature the in - house magazine of COS — itself a subsidiary of fast fashion behemoth H&M, an identity that is neatly hidden behind COS's cozy Swedish home brand image — as alternative in print.

Sponsorship: To display corporate identity, logos, or branded information on approximately 40 Portable Commissary Carts used for the sale of non-alcoholic beverages, beer, wine, liquor and snacks located at Metro - North's Grand Central Terminal and Long Island Rail Road's high traffic stations such as Pennsylvania Station.

The new visual identity reflects the brand's focus on innovative, fresh and forward - thinking offerings as it continues to meet growing consumer demand for healthier and indulgent on - the - go produce and snack options.

Previously known as Midwest Grape & Wine + Craft Brew, the new name will match its new identity and unify the brand with its sister show in Asheville.

We work directly with brand owners as well as design agencies and printer / converters to provide unique packaging solutions which project brand identity and protect brand equity.

Develop and lead a proactive and effective media strategy; build relationships with journalists, and act as the main point of contact for journalist enquiries; write press releases and news articles for the website; produce background briefings and prepare spokespeople for interviews, co-ordinating media interviews and requests; arrange media interviews and develop a public profile for key staff; monitor current issues and public opinion to inform the media strategy; work with Member Organisations and the Science Media Centre; ensure that all media communications comply with the Society's brand identity and guidelines

Milgrom wanted to create quality, stylish, and affordable collections with a true brand identity, and sell them in boutiques that offer the same comfort and service as luxury brands.

Recognized around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.

The Pantone Color Institute is a consulting service within Pantone that forecasts global colour trends and advises companies on colour in brand identity and product development, for the application and integration of colour as a strategic asset.

As a blogger, I love representing brands that I feel have a strong and unique identity, and UNTITLED CLUB from Japan truly reflects just that.

Though more mainstream - oriented audiences will not be on board with Ahn's brand of subtlety, for those willing to fully invest themselves, Spa Night offers a carefully considered story about identity or rather identities, with David having to figure out a way to accommodate his orientation and his position as the only child of Korean immigrants in L.A..

«As a channel and a brand, we have a real impact on the world around us, and so we wanted our brand identity to be very real and tactile.

This is still Hollywood finding its feet, moving into features as well as shorts, studios beginning to develop brand identities.

Holdens will work closely with SUSU to create a new Brand Identity and Guidelines as well as an Integrated Communications Strategy.

Porsche would keep its identity as an independent brand under Volkswagen (it would beVW's tenth brand), though Volkswagen CEO Martin Winterkorn will also become the CEO of Porsche.

But as well as working on autonomous drive tech, alternative powertrains and being more connected, my company is also working very hard to be sure that we retain our brand identity in these most exciting times.

Hinrich Woebcken, CEO of Volkswagen Group of America, told Automotive News that VW won't relaunch «clean diesels» as a core element of its brand identity in the U.S.

«Rolls - Royce's history as the world's leading coachbuilder is at the very core of its identity as the world's leading luxury brand.