Sentences with phrase «brand in his markets as»

Doubled Income in First Year Doing The Reverse Mortgage Show has done more than build Rafferty's brand in his markets as the go - to person for reverse mortgage information, insights, and expertise: It has made him money.

Not exact matches

If people see your business as a leading brand in the market, they are much more likely to stick to you.

Email marketing campaigns as well as website ads can also benefit from knowing the specific groups of people interested in your brand's offerings.

As power is consolidating in the VC industry, with fewer firms getting a greater share of LP funding, VC firms are beginning to realize the power that branding and marketing can have on dealflow and their ability to raise capital.

In China, dealerships known as «4S stores» (for «service, spare parts, sale, and survey») largely corner the market for popular luxury brands like BMW, Jaguar Land Rover, and Mercedes - Benz.

As Vijay Chittoor, a marketing thought leader and the founder and CEO of Blueshift wrote:» «Marketing Automation 1.0» was all about reacting to simple «events» in a user's journey with a brand, with simple rules set up by mmarketing thought leader and the founder and CEO of Blueshift wrote:» «Marketing Automation 1.0» was all about reacting to simple «events» in a user's journey with a brand, with simple rules set up by mMarketing Automation 1.0» was all about reacting to simple «events» in a user's journey with a brand, with simple rules set up by marketers.

Even if Tesla doesn't become a mass - market brand, sales in China alone could soon climb to 100,000 a year, impacting Tesla as intensely as a new, 1.4 - billion - person market would Coca - Cola.

«General Mills» decision to draw attention to the issue of declining bee populations marks the continuation of its commitment to purpose - based marketing, which means brands will go beyond traditional statements such as product benefit in order to align with what's really important to consumers,» Cossette chief creative officer Peter Ignazi told AdWeek.

For decades, the dominant model of marketing has been brands «talking to» consumers, as they did in the golden age of soap operas.

Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.

It was a brash move for an exploration and production firm to tack on a high - end jewel retail arm, but it made perfect sense to the pragmatic Gannicott, who liked the efficiencies of operating in what he described then as «the two bookends of the diamond pipeline: mining and retail,» and who also saw the brand's prestige as having great potential in such emerging luxury markets as China.

My background in the marketing - heavy sport of NASCAR for over a decade was somehow overlooked during my pitch, but as someone who has seen the gam - met of the best and the worst of marketing, I wanted to share several principles to help steer my fellow entrepreneurs, Shark Tank or not, along a successful path in marketing their brands.

Lee Applbaum, RadioShack's chief marketing officer, told me that he joined Foursquare to help «redefine RadioShack for consumers, to contemporize the brand and to leverage the conversation around mobility» since part of RadioShack's mission is to be viewed as the leading specialist in all things mobile.

«Overall we view the [third quarter] result as disappointing and suggestive the company continues to lose share in the majority of markets / categories, with prestige beauty brand SK - II accounting for the majority of growth,» wrote analysts at Stifel.

Amex a less used credit card service within the small business world sponsored and promoted the shopping day and offered benefits like marketing collateral, ads on Facebook, and branded shopping bags for small businesses who utilized Amex as a service and participated in the day.

In fact, there was even a slight hiccup before launch, as the company was forced to alter the search engine's branding for the Chinese market: «Bing» can translate to either «cold» or «sick.»

As a brand that has made its mark in bringing distinctive timepieces to the market, Calvin Klein's Steadfast is yet another addition to its refined offerings.

Under Armour, which generated nearly $ 4 billion in sales last year, has reported consistent double - digit sales growth as it expands into new product categories, places a bigger bet on the women's market, and sees stronger brand interest with key athlete endorsement deals including NBA star Stephen Curry and golfer Jordan Spieth.

In the meantime, Chinese brands such as Huawei, Oppo and Xiaomi are also luring away potential customers in China and other emerging markets such as IndiIn the meantime, Chinese brands such as Huawei, Oppo and Xiaomi are also luring away potential customers in China and other emerging markets such as Indiin China and other emerging markets such as India.

Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.

Yes, it encompasses a lot of tactics, but it's not as «new» to some brands as content marketing, and you usually know what you can expect when you invest in PR.

a few posts about your industry in general, those blogs will help build your company's brand as a market leader.

One reason: Taco Bell's success with social media and other millennial marketing tactics is serving as a blueprint for all Yum Brands chains in 2015.

We look for great brands that are — for the most part — well managed, but can dream bigger, and where we can add our great capabilities and competencies, such as marketing, such as real estate and, increasingly, in digital, in - store and online.

Formerly based in Portland, Ore., as vice president of North American brand marketing, Liedtke moved to Germany in 2006 and last year became global head of the brand, a huge step up.

What to include: Business plans vary in length — anywhere from 20 to 50 pages — but typically cover the same topics, such as: Cover Page (essential contact information); Executive Summary (what your business does and what market need it solves); Company Overview (profile of company and successes); Industry Analysis (details about the market); Customer Analysis (who are the customers); Competitive Analysis (identify key competitors); Marketing Plan (your brand and how do you plan on getting it in front of customers); Operations Plan (daily and yearly operational processes for success); Management Team (identify key company personnel); and Financial Plans (revenue projections for three to five years).

Champagne touted Morneau's plan to create something called the Invest in Canada Hub, announced in last fall's economic statement, as a step toward a «one - stop shopping» solution to marketing the national brand.

Prior to his now - infamous status, big name brands often used Logan Paul as an ally for marketing and ad campaigns, particularly those in the hopes of garnering millennial and internet - based audiences.

Meanwhile, nearly half (48.8 percent) of U.S. brands used Instagram as a marketing tool in 2016 — and that number is expected to eclipse 70 percent this year, according to research firm eMarketer.

With so much of the company's branded merchandise such as beer openers, glasses and T - shirts being made in China, Chiodo says his goal with that market is to reach sales that balance out the cost of the goods he's purchasing from that country.

TORONTO — While WestJet insists its holiday gift - giving stunt that spawned a viral video wasn't intended to be a commercial in disguise, marketing experts say the Canadian airline's brand is getting an invaluable boost as the YouTube hit count continues to surge.

As a result of our willingness to change course and adapt to the market, the Happy Family brand has expanded from those first few stores in New York to more than 17,000 stores nationwide, including Target and Whole Foods Mmarket, the Happy Family brand has expanded from those first few stores in New York to more than 17,000 stores nationwide, including Target and Whole Foods MarketMarket.

The company today runs eight separate sites, each with their own branding and specializing in distinct market segments, such as older women looking to date younger men, swappers and partiers.

Personal branding is the practice of people marketing themselves and their careers as brands — the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.

That's why I know that Ottawa's move to allow trade with the country (also known as Myanmar) presents Canadian companies with a real challenge: how to seize the opportunity to invest in what may be Asia's last frontier market without adding to Burma's woes — or damaging your own brand.

Keith Barr, CEO of InterContinental Hotels, talks about why his company will launch two new brands in China and other Asia - Pacific markets as part of its expansion plans.

The fund used to handle marketing for all Yum brands in Canada, but turned over the duties last year as costs mounted and Yum strengthened its international marketing arm.

In Leyden's case, she mixes modern strategies with «old school marketing tactics,» incorporating direct mail, offline brand experiences, and activations as a way of completing that traditional «surround sound marketing approach.»

«With our global brand and broad reach into consumer and commercial markets worldwide, HP can help startups bring product to market, build their business and scale in the global marketplace as they grow.»

The company said Whole Foods Market will continue to operate under that brand name and pledged to «preserve its high standards and commitment to providing the finest natural and organic foods,» and John Mackey will stay on as CEO of Whole Foods, which will remain based in Austin, Texas, where it was founded in 1978.

As a product, Synctag has evolved past the digital marketing segment to more focused solutions in analytics, digital asset audits, and platform aggregation across web and considering the current product line to be able to provide data sets to help brands make much more value from the ads across the social media platforms.

«Without a track record of success in different markets, there is the risk that the brand just isn't as replicable as predicted,» says Dowling.

Britton served as an advisor of the on - demand participation network, which went on to raise more than 12 million in funding and is used by more than 100 of the largest brands and marketing agencies in the U.S.

In the 1980s, Japanese imports came to quickly dominate the low end of the North American market as European brands secured the high end.

Despite minimal investment spent educating customers about its brand, the company managed to double its revenue in 2016 and secured its spot as the number one functional beverage sold in natural grocery stores, according to market research firm SPINS.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

But there's a downside as well: self - published authors don't get the marketing materials provided by the Big Six, and have to work very hard in order to rise through the ranks, establish their personal brand, and attract the necessary readership to succeed.

Still, cannabis companies have been ramping up their marketing efforts in recent months to get consumers better acquainted with their brands and offerings now, using innovative tactics such as releasing cannabis - inspired but drug - free products and bringing on celebrity investors.

Multimedia, such as mobile marketing, livecasting and podcasting, photo, video and file sharing, can spread the word about your company and help build brand awareness in a very unique and powerful way.

Chipotle, one of the first national brands to market where its ingredients come from, has faced supply - chain issues and food - borne - illness outbreaks as its restaurants have grown in number to more than 2,300.