"Brand integrity" refers to how well a brand maintains its values, promises, and consistent quality in everything it does. It involves being trustworthy, reliable, and consistent, which builds and maintains customer trust. Essentially, it is about staying true to the brand's principles and delivering on its promises.
Full definition
Able to identify and develop licensing opportunities, always
ensuring brand integrity and partnerships that drive brand values and recognition.
Develop and lead execution of creative campaigns, messages, and branding elements that
maintain brand integrity, while generating awareness, interest, and revenue.
By identifying foreign metal contaminants, the system significantly helps prevent product recalls and potential threats to public safety,
ensuring brand integrity.
Kevin Heap, packaging expert at Sumitomo (SHI) Demag UK, explains how specialist closure moulders are using the latest injection moulding precision techniques to keep one step ahead of the creative counterfeiters to protect
trademarked brand integrity.
As a result, anti-counterfeiting solutions are becoming more and more important to protect the health of end customers as well
as brand integrity.
It's
about brand integrity; it's about valuable content; it's about partnering with other people to make yourself bigger than you are; and it's about measuring what you can take action on.»
Issues members identified are critical to address when developing a clean label strategy included: • The cost of clean label initiatives • The complexity of clean label initiatives • The consumer's view on clean label • The communications required internally and externally • The collaboration required with internal partners as well as vendor partners • The concern for companies
over brand integrity and CSR • The potential impact, both negative and positive, on corporate earnings
As the vice president of sales and marketing, Edwards is responsible for strengthening relationships with new and valued longtime travel industry partners, managing the line's
overall brand integrity and participating in strategic planning with the executive team.
MBA graduate with emphasis in Marketing / Finance looking to apply my marketing expertise in a forward - thinking company to increase bottom line, align with business development and
elevate brand integrity in market.
Corbin, author of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value, shares two cautionary tales of prominent businesses who failed to
uphold brand integrity and faced consumer backlash.
Fortunately, security - focused companies can effectively
preserve brand integrity and increase user confidence by enlisting the services of MarkMonitor.
Luxury retailers such as Saks were also faced with rising inventory levels, and had to make a tough decision between discounting goods to clear shelves or sticking with exorbitant prices to maintain
brand integrity.
What is new is
the brand integrity with which it is now being pursued by leading brands.
«The system overcomes space constraint issues and offers efficiency and peace of mind to manufacturers who are concerned with regulatory compliance, consumer safety and
brand integrity.»
«We see that as an important growth strategy that helps with maintaining quality, consistency and
brand integrity.
Manufacturers across the globe are increasingly reliant on Eagle Product Inspection equipment for glass detection in order to reduce the risk of costly product recalls, protect consumers and uphold
brand integrity.
The upcoming FoodLegal symposium will specifically address the food marketing opportunities of using new traceability technologies and intellectual property to develop, protect and maintain
brand integrity and reputation for food products in Australia and overseas.
It was really important to me that we work with a partner that knew that
brand integrity is everything to me.
Brand integrity and worker's rights are not the point of this review though.
Corporations are also likely to be more sensitive to mass emails, since they generally guard
their brand integrity carefully.
Every batch is 3rd party laboratory tested for quality assurance,
brand integrity and peace of mind.
A focus on artistry and education honors the brand's heritage while sustaining
its brand integrity.
Elevate the design aesthetic of deliverables while ensuring
brand integrity.
Here's everything you need to know to stop wasting valuable time and resources on partner relationships that undermine
your brand integrity and your business performance goals.
Great course content, the backbone of most training organizations»
brand integrity, is no longer enough to keep ahead in the training industry.
For many people, the Cayenne is an assault on Porsche's
brand integrity.
Having a stamp of approval, from a publishing name you can trust, is a part of
your brand integrity.
Chad J. Tillman: The key to Grizzly's longevity as the market leader is due to
our brand integrity and our commitment to always provide pet parents with the best — the best quality of products, best customer satisfaction, best quality control, and best sourcing and sustainability practices.
ZTE may lose to Honor 6X in terms of build quality,
brand integrity.
She needs a resume that conveys her knowledge of high - end retail and ability to deliver results in sales, profitability, customer retention and
brand integrity.
Focus on your brand and
your brand integrity, and only mention details of former employers when it's relevant to showing the types of companies and industries you've worked in.
When it is your job to represent other people's brands and
brand integrity, it can be easy to get so used to talking about the brand that you forget to talk about yourself.
2: He established his personal brand from Day One — «the aw shucks, cute throwback country - western singer» and he maintained
his brand integrity throughout the season while continuing to polish and grow his brand.
Proven ability in building & leading teams and achieving operational excellence, revenue objectives & differentiating memorable guest experience; while constructing strategic vision for
Brand integrity to always dominate market share.