The company will be supporting the new
brand launch on multiple platforms in both the trade and consumer marketplaces through a combination of public relation opportunities and advertising.
The brand launched on May 1, 2015.
Not exact matches
Pebble, the smartwatch maker that two years ago
launched its business with a crowdfunding campaign
on Kickstarter, is making all kinds of waves in the world of connected devices, where
brands such as Apple, Google, Samsung and Amazon.com dominate.
I got my idea to
launch Adwizar's GrowthX — a viral program to help aspiring talent and personality
brands become famous
on social media — after meditating.
Spade and Sperduti began developing this
branding concept when they came together to work
on a fledgling handbag company that Spade's then - girlfriend, Kate Brosnahan, was
launching.
Branding companies are
on the cutting edge of what works and what doesn't, giving you the opportunity to really see a benefit to your bottom line by getting your
brand launched and off the ground.
Agrawal has also
launched Icon, a
brand of underwear meant to handle urinary incontinence, and Tushy, a «li» l bidet» that clips
on to a standard toilet.
Shannon Coulter, who
launched the boycott opposing Trump last fall, has been tracking the
brand's inventory levels
on Nordstrom's website for the past couple of months.
While Time - Life may have been one of the first to try direct sales in the early»90s,
brands like Johnson & Johnson, which spent $ 22 million
on its DRTV
launch of Neutrogena SkinID in 2008, see value in the ad format once reserved for the Shake Weight.
Finland's Nokia
launched a new
brand - licensed tablet computer
on Tuesday which is designed to rival Apple's iPad Mini, just six months after the company sold its ailing phones and devices business to Microsoft for over $ 7 billion.
That's in addition to a 500,000 - square - foot warehouse that opened in the fall in Louisville, Ky.; the
launch of a mobile site; and the simultaneous debut of the biennial Super Nasty print magazine and the
brand's first in - house collection, Weird Science, featuring color palettes inspired by computer cables and prints based
on data - corruption visuals.
The Evolve
brand is getting a national
launch, with a greater emphasis
on natural food retailers.
Thanks to the Facebook - owned platform getting serious about attracting businesses, and
launching exciting features like live video and Instagram Stories, a lot of
brands are going to start promoting themselves
on «the gram.»
Since
launching last month, the
brand has put out six Vines, including one promoting their free doughnuts
on National Doughnut Day.
Branded drug price deflation and fewer expected new drug
launches continue to put pressure
on industry profits, and AmerisourceBergen has been working to counter those effects.
Gap's Athleta isn't the only U.S. company that's expressed interest in carving out a piece of the fitness fashion pie, and other big
brands like Nike and Adidas have
launched yoga lines with a similar focus
on style.
This weekend, Bandier, an activewear retailer that stocks multiple
brands,
launched a private - label collection called «We Over Me» online, in five of its stores, and
on Net - A-Porter.
«There's a growing demand for premium video inventory from publishers and
brands — so
launching more video
on Flipboard is important for all of our audiences.»
«If you are loyal to an app or
brand on your phone or tablet, then you likely
launch that app and have a direct relationships with that
brand in a considerably different manner than you would when doing a navigational search through a site
on a PC.
Habstritt started working with McClelland three months after her
launch, advising
on everything from start - up basics to
branding (the name «Vets To Go» came at his suggestion).
Finally, McDonald's Canada
launched a campaign this week with a new
brand positioning and tagline, «Welcome to McDonald's,» which focuses
on the daily life at its stores.
The granddaughter of Estee Lauder seemed an obvious choice to carry
on the legacy of the group, until the
launch of her own
brand.
Launched in 2010, reputation risk insurance reduces the risk of scandals and the spread of negative information about a
brand in the news and
on the web.
In December Diageo began the rollout of the new
brand overseas, which a Diageo official later described as «
on track to be the biggest ever spirit
brand launch in travel retail.»
While I didn't call it this at the time, I was
launching my own personal
brand and determining what I wanted out of a career based
on what I was good at and what I liked doing.
Aerin Lauder, granddaughter of beauty icon Estee Lauder seemed an obvious choice to carry
on the legacy of the cosmetic giant, but after the successful
launch of her own
brand in 2012 she is set to focus
on the future of AERIN.
And while you may not necessarily want the ability to
launch a nuclear weapon
on a whim, there's a chance you can see the benefits to building your personal
brand.
On the other end of the spectrum, Big Food companies like PepsiCo and Campbell Soup are cleaning up their ingredient lists,
launching new healthier products, and investing in food startups to participate in the trend away from big
brands.
On March 7th, to much brouhaha, Nike became the first major
brand to
launch a sporting hijab for Muslim women athletes.
The review and the changes that will result from it comes
on top of a decision to build a new $ 200 million modern home for the business school
on the waterfront of Lake Michigan, a reorganization of the school's top leadership, and the creation and
launch of Kellogg's new
branding campaign — all initiatives driven by Blount since her arrival some 18 months ago.
The news followed the
launch of the first ETFs with the USAA
brand on October 26.
Even though Branson is a celebrity CEO (if he's not the most famous entrepreneur in the world I wonder who is), he's fulfilling a traditional function that other great hoteliers - and with the
launch of Virgin Hotels he is now firmly a hotelier, though he runs his hotel
brand primarily via the
brand leadership of hospitality veteran Raul Leal who is his Hotels President - also take
on: committing to be at the opening of every new hotel.
Dunn expects his two own
brands, Bonobos and Ayr, a women's apparel company that
launched this year, will operate
on the same platform.
It's really more of a contest than an actual Airbnb listing, but it's definitely a thing: The Yum
Brands - owned (yum) fast - food chain is offering a «SteakCation» (a play
on Staycation) at this location to celebrate the
launch of its Steak Doubledilla, which is essentially a steak quesadilla with a double portion of meat.
They'd often debut Spanish - language ads to win over consumers who are already familiar with the
brands, before going
on to
launch ads in English to appeal to a broader consumer base.
Launching a new
brand wasn't the only catalyst we had for raising our score to a 4.4 — we had to work
on our identity, too.
The long - time Kanye West creative director worked
on a number of menswear collections and
launched other
brands before finally settling into Off - White, the label he founded in 2013.
At the start of the year it
launched a new «Strategic plan» to focus
on ultra-premium
brands pitched at billionaires to make up for slumping Chinese sales.
The Toronto - based start - up just
launched its Instagram Analytics solution to provide
brands with insights
on user activity, which it claims is the first of its kind.
Albertsons is going to
launch a digital marketplace for small or young
brands, the owner of the Safeway and Von's grocery chains announced
on Tuesday.
Since
launching a few years ago, the
brand's products have been worn by Beyoncé and her dancers
on tour, as well as by the cast of the blockbuster film Hidden Figures.
The Gamble When Coleman Natural Meats Inc. decided to expand from a family business into a national
brand, it spared no expense
on advertising, publicized itself tirelessly, and
launched an intense sale campaign focused
on one target market.
Tom and Sophie just
launched their startup in January, and they asked me for advice
on how to tell potential customers about their chocolates and their
brand.
After Amazon completes its takeover of high - end grocer Whole Foods Market, it might
launch another
brand with different standards, the grocery chain's chief executive said in remarks reported in a securities filing
on Monday.
Since YouTube
launched skippable ads five years ago,
brands that advertise
on the platform have had to become more creative to get viewers to watch.
Tarte is the
brand behind some extremely successful products, including their lipsticks and their «cult - favorite» Shape Tape Concealer, which served as the inspiration for their highly requested new foundation, which
launched on January 15.
«The
launch of Kenmore products
on Amazon.com will significantly expand the distribution and availability of the Kenmore
brand in the U.S.,» Sears Holdings CEO Eddie Lampert said in a statement.
The company has been helped by a solid turnaround in its North American sales thanks to a series of new product
launches and acquisitions, though it has also had to rely
on increased promotions to bolster sales for its struggling namesake
brand and the Clinique
brand.
According to a report in Canadian Grocer, another reason for the change was the success of the Fresh St. Market
brand, which H.Y. Louie
launched in 2013 and focuses
on fresh produce not covered by the deal with Overwaitea.
Following up
on its whimsical line of Keds glitter sneakers that
launched back in 2013, kate spade new york is teaming up with the shoe
brand once more for a new line of 30 -LRB-!!)