I checked in with some of our client partners and respected
brand leaders for their take on today's marketing landscape, and what we can all be doing to best navigate it.
Leachco has been
the brand leader for pregnancy pillows since pregnancy pillows were released on the market.
«We are excited to bring The Ritz - Carlton brand to the stunning island of St. Kitts and are happy to have found the right opportunity to do so,» said Lisa Holladay, global
brand leader for The Ritz - Carlton.
John Licence,
brand leader for Autograph Collection Hotels in Europe, commented: «We are delighted to welcome the luxurious and renowned Domes of Elounda as our first Greek and Mediterranean resort into the Collection.
«The unveiling of The St. Regis Dubai marks an important milestone for the brand as we rapidly grow our profile in the Middle East,» said Jim Petrus, Global
Brand Leader for St. Regis Hotels & Resorts.
«We look forward to opening our first Westin hotel in the beautiful and dynamic city of Sacramento, as we continue to grow the brand in key destinations across the globe,» said Brian Povinelli, Global
Brand Leader for Westin Hotels & Resorts.
«We are thrilled to welcome The Hermitage, Jakarta as the first Tribute Portfolio property in Southeast Asia,» said Dave Marr, Global
Brand Leader for Tribute Portfolio.
«We are delighted to open The Westin Snowmass Resort where guests can enjoy either winter skiing or summer recreation at a magnificent property that truly exemplifies the Westin brand's emphasis on wellbeing,» said Brian Povinelli, Global
Brand Leader for Westin Hotels & Resorts.
John Licence,
brand leader for Autograph Collection Hotels in Europe, commented: «We are delighted to welcome the luxurious and renowned Domes Of Elounda as our first Greek and Mediterranean resort into the Collection.
Sensing competition, the global
brand leader for Le Méridien and W Hotels warned that hotels not affiliated with giant chains would be at a disadvantage because «They could not, for example, match the loyalty programs or the corporate marketing efforts of the big chains.»
Philipp is an award - winning marketer and a former
brand leader for Mogo Technologies, Wonga Canada and Vancity.
Inafune - san was definitely
a brand leader for the franchise.
«75 % of millennials say that travel is one of the most important things to them, and more than 65 % say health and well - being is the most important thing,» said SVP and global
brand leader for Westin Hotels & Resorts Brian Povinelli.
The Ethical Fashion Forum awarded Raven + Lily with the 2013 award for Sustainable
Brand Leader for Jewellery and they also received the CLASSY Award for Philanthropic Business of the Year in 2012.
Partners with businesses in environmental strategy, development, and management;
a brand leader for consumer products and advice related to low - carbon lifestyles
He is Marriott's global
brand leader for lifestyle brands, overseeing the Aloft, Element, AC, and Moxy chains.
Not exact matches
Their
brands are not labels but flags that should evoke the kind of patriotism we have
for the countries we live in... These
leaders want to change the way the planet works — or as Apple's Steve Jobs is widely quoted saying, «to make a dent in the universe.»»
Canada has become an unlikely hub
for the development of e-commerce platforms, with market
leader Shopify, big -
brand focused Elastic Path and small storefront ShopLocket all coming out of this country's tech sector.
Leader - Chivée is one of the individuals I was fortunate enough to interview
for a series on the year ahead, Big Ideas
for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other thought
leaders — as well as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.
Cornell also boasted a track record of building private - label
brands, a priority
for Target, and had a reputation as a
leader who could rally the troops and change a culture.
Take,
for example, a
brand like Disney, the
leader in family entertainment.
The move to preemptively
brand «property scalpers» a problem, however, smacks of an effort to create a villain that the government can then vanquish — a useful tactic
for a government headed by a
leader with a record - low approval rating facing an election next year.
Columbia Sportswear Company has assembled a portfolio of
brands for active lives, making it a
leader in the global active lifestyle apparel, footwear, accessories, and equipment industry.
Finnegan is one of the individuals I was fortunate enough to interview
for a series on the year ahead, Big Ideas
for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other thought
leaders — as well as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.
When people come to me
for our personal
branding services, they think we can magically transform them into thought
leaders pretty much over night.
Your franchise team as well as the franchise owner community and employees associated with your
brand all look up to your
leaders for inspiration, direction and guidance.
«Instant Pot is the category
leader in the emerging category, but there's still an opportunity
for a
brand that has the trust and heritage that Crock - Pot has in consumers» homes,» said David Worthington, Crock - Pot's director of
brand development.
The MDR division of Dun & Bradstreet works to help companies engage with the best educators
for their
brands through online communities such as WeAreTeachers, WeAreParents, EdNET, and School
Leaders Now.
Develop your ideal voice as a thought
leader for your
brand by creating a style sheet that describes everything from personality to preferences.
Prior to her tenure at InMoment, Knight also oversaw the rebranding of home automation giant Vivint, which was acquired
for more than $ 2 billion by Blackstone, and established the
brand for online marketing and web analytics
leader Omniture, which was acquired by Adobe
for $ 1.8 billion.
When customers see a business
leader taking seriously the act of giving back, this is good
for the company's mission,
brand and workplace culture.
The bills were always paid
for by advertising, and so in a way the writing was a loss
leader, designed to attract enough eyeballs that
brands would want to advertise to.
Believing that fast growth was essential if Starbucks was to establish itself as the national
brand leader, he wanted to head off independent coffee roasters in other cities that were starting to expand, as well as any restaurant chain that noticed the growing market
for specialty coffee.
Employer
branding and research company Universum recently released its 2016 Global Workforce Happiness Index and, among other insights, it has one big one
for U.S. business
leaders: Our employees are restless.
Not only are you creating an outlet
for this high - spirited individual (and every company has at least one of these people) to share his or her passion and positive energy, but you are also grooming him or her to become a thought
leader for your company and
brand.
Love it or hate it, social media is integral to how audiences discover, consume, and engage with content — which is why it's so critical
for marketers and
brand leaders to know how to maximize its value.
Entrepreneur Partner Studio, the custom publishing and marketing division within Entrepreneur Media Inc., manages the Entrepreneur Spotlight product and develops content that engages business
leaders and elevates the conversation
for brands.
If the goal
for your
brand's content marketing is to position yourself or your organization as a thought
leader, enhance your
brand's reputation, and provide value to your customers, quality trumps quantity.
Susan Emerick followed Brian Solis on stage at the 3M Think Tank last week, and gave an overview of key concepts from The Most Powerful
Brand on Earth,
for an audience of marketing thought
leaders from around the country:
The deal, to be announced on Wednesday, follows industry
leader Coca - Cola Co.'s agreement last year
for its beverage
brands to be part of Keurig's countertop soda machines.
«Oscar Mayer is America's most iconic hot dog
brand, and, as the equity
leader, we felt it was time to take a stand
for the love of a better hot dog,» said head of marketing at Oscar Mayer, Greg Guidotti.
Marriott Vacation Club, a global
leader in vacation ownership and
brand segment of Marriott Vacations Worldwide (NYSE: VAC), announced today that Owners and guests can make reservations at its newest property, Marriott Vacation Club, San Diego, through the Marriott Vacation Club DestinationsTM Exchange Program
for arrivals beginning July 1.
Marriott Vacation Club, a global
leader in vacation ownership and
brand segment of Marriott Vacations Worldwide (NYSE: VAC), announced today that it purchased the historic property known as The Edgewater Hotel in South Beach, Miami
for $ 23.5 million.
Meghan specializes in creating high - profile
branded initiatives and private events such as summits and conferences, property openings, music festivals, salon dinners, speaker series and more
for some of the worlds leading
brands, celebrities, thought
leaders and CEO's.
Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play
for bold
brands and business
leaders.
Mattel, is a market
leader in toy manufacturing, but it has had to revise its strong classical
brands to account
for the rising diversity of its customer base and growing interest in new creative technologies.
You can use content marketing to effectively differentiate from competitors (no matter the size), build
brand loyalty, leverage your
brand or yourself as a thought
leader and value provider in your industry (no matter how new you are in the space), and drive more sales
for your ecommerce business.
As a result, there is a multitude of
brands trying to solve the smart home equation in order to break through as market
leaders for this technology.
Establishing a personal
brand and distinguishing yourself as a thought
leader is (
for most industries) no longer a nice to have, but a need to have.
David has worked
for two iconic Canadian retailers (both food and non-food) and is recognized as a
leader in driving innovation in both
brand / product development and merchandising processes.